Introducing the new Kapwing App in Google Play! Download the official Kapwing experience on an Android phone, Android tablet, or Chrome OS device. Read more about how and why we built the Kapwing native app for mobile and Chromebooks
How we recruited three talented software engineering interns for our tech startup for summer 2022. Here's my tips for other entrepreneurs considering summer internships.
Hi, I’m Derrick. For the last 11 months, I’ve been a software engineering intern at Kapwing. In a couple of days, I’m going back to school to finish my degree, but before I go, I wanted to give you some pro-tips on succeeding as a software engineering
Within only 2 years of being on Reddit, meme creator Elch3w has accomplished more than he could've ever imagined. With upwards of 3.1 million karma, Elch3w has become the 4th top contributor on the subreddits r/memes as well as the 2nd top contributor on r/BikiniBottomTwitter. We recently
Over the last several months we have had the opportunity to work with the Google Chrome team to optimize our frontend performance. Their team helped us refine our implementation of various web APIs and introduce webcodecs into our application. Below is a blog article we wrote that was initially published
If you're on TikTok or YouTube, chances are you've seen a meme that was created by Cowbelly, a meme creation studio. Cowbelly has grown their YouTube channel to over 2.5 million subscribers and their TikTok account to over 13 million followers. Jack at Kapwing recently chatted with Graham, the
How Brian Nguyen started working as a software engineer at Kapwing, and his path to get there.
There's a common rallying cry amongst Silicon Valley investors and tech Twitter pundits: raise prices! Marc Andreesen, the famous tech founder turned VC, went as far as to say he would hire a skywriter just to write it across San Francisco: Legendary investor Marc Andreesen's advice: RAISE PRICESIt's not just
In this article, we're revealing the top YouTubers who swear the most. Did your favorite creator make the cut?
Now, video creators can publish TikToks directly from the web! Make a video in the Kapwing Studio and use the TikTok button to share teh video directly to social media.
With the mask mandate eased and more of our team wanting to work from our office in San Francisco, the number of employees commuting on public transportation has been increasing over the past few weeks. Our company, Kapwing, is an online video editing startup with an office near the Civic
In honor of Kapwing's four year anniversary, I wanted to share some of my learnings from the journey in Startup Land. Here's 10 non-secrets to success for other entrepreneurs just starting out.
When we first set out to build Kapwing, a collaborative online video editor, our approach to getting positive reviews online was to focus solely on building a good product. We subscribed to the prevailing startup wisdom to "make something people want". Our thinking was that building a great product would
In our three years of trying to recruit top engineering talent, we've made 36 job offers to engineering candidates, and 16 of them turned us down. Here's what I've learned about convincing engineers to join your startup.
Recently, our team at Kapwing moved into a new office space that we've been using sparingly due to the pandemic. As part of setting up the new space, we dealt with a variety of logistics, from setting up desks to figuring out spacing to making sure everyone had physical access.
When the VQGAN+CLIP image and video generation techniques started trending on Twitter earlier this month, I was excited to try it out for myself. I've always been interested in the intersection with between technology and art, and it felt like the perfect opportunity to create an easy way to
After more than a decade of engineering experience, I joined Kapwing in 2018 as the first employee. Now, I lead the engineering organization and have touched nearly every part of the stack. In the time I've been here Kapwing has grown from a few scrappy engineers pushing production code to
We're opening up Kapwing to developers, animators, musicians, and more to build a video editor for modern creators. Welcome to Kapwing Plugins and the future of online video editing.
In Kapwing Studio, users can upload an audio or video file of their podcast, favorite song, or interview and make an animated representation of the audio frequency and amplitude over time using our Audio Waveform tool.
In the first quarter of 2021, we ran 7 experiments on content maintenance to measure the ROI of refreshing old SEO content. Here's everything we learned.
Kapwing's Studio now supports chroma key-based background removal, also known as green screen editing. This allows users to upload green screen videos, remove the green background, and replace it with whatever they choose. Kapwing Creators can now composite people and objects onto background images and videos without having to download
A solid product analytics stack is the foundation of data-driven culture. But, in the early days, how and when should founders invest in their startup's product analytics stack? This article explains how to set up a product analytics stack and enforce good data hygiene at a startup.
As we've grown Kapwing to millions of creators, people - especially professionals used to the Adobe suite - sometimes discount our product because it's fully online. Given decades of reliance on heavyweight desktop editors, creators seem skeptical about a browser-based tool they can use on any device, even an old
Trend Content Marketing has helped us scale our business to millions of users and hundreds of thousands of MRR. This article shares how we have scaled our approach to trending content
How to implement undo functionality in a react + redux web application. This article explains how we designed Kapwing's undo stack with notes on technical design and edge cases. A resource for other web developers adding undo to a browser-based productivity app.
How does a startup get to their first 1000 YouTube subscribers and leverage YouTube to grow a SaaS business? In this article, I share our journey for other founders considering YouTube as an organic growth channel for their startup.
If you're a software developer in 2020, you're likely familiar with the term "master" as the name of the primary branch of development in Git. One recent movement in the tech industry has been around changing the default "master" name to another name like "main". This move is one that
The interwebs will give entrepreneurs a lot of advice when it comes to raising money, but much of this literature is written by investors rather than founders, and some popular resources are from a decade ago. My cofounder (Eric Lu) and I raised a $1.7M seed round for our
In 2017, I left Google to work with a friend and former co-worker on a startup idea. We named the company Hot Barber and bought the domain hotbarber.com. For two and a half months, we worked long hours to get the business off the ground. It didn’t work.
My cofounder and I both worked at Google for two years as Associate Product Managers. Then, we started a content creation website called Kapwing together. When raising Kapwing’s Series A, I got the opportunity to pitch to Keith Rabois, a GP at Founders Fund. He didn’t invest. I
Heroku recently exposed our private database information because of a serious security vulnerability in their email service. I wanted to share this security hole with other developers and Heroku customers who might be affected. We’ve generally had a great experience with Heroku and have been customers since we started
Enable your team or organization with simple, collaborative multimedia software. Work together in shared digital workspaces to get more work done faster. Make images, videos, and GIFs that are high-quality and up-to-date. Perfect for media teams, marketing orgs, schools, and more.
We put a watermark on every video made with our website. Here's the story of the Kapwing watermark and how this growth strategy helped our brand and user base go viral.
I’m thrilled to announce today that we’ve partnered up with Saar Gur at CRV to grow Kapwing’s content creation platform. This Series A financing allows us to make Kapwing free to use, to grow our engineering team, and to evolve from a tool to a full multimedia
SAN FRANCISCO, CA. — September 24, 2019 10:00AM PT Kapwing, a free online image and video editing platform, announces an $11M Series A financing round led by CRV. Kapwing strives to empower a rising class of modern creators who need faster, simpler, and more accessible software to make and share
In the venture-bloated Startup Land, it seems like every founder is trying to give away branded products for free. So how does a company leverage branded gear (“swag”) to win brand affinity? We work at a startup trying to set up a brand ambassador program and build brand awareness with
We started Kapwing (an online image and video editor) almost two years ago and grew the company from 2 co-founders to 12 full-time employees in the last 12 months. Our team is based full-time in San Francisco, where the unemployment rate is astonishingly low. I wanted to write up a
In the last two years, we've grown Kapwing from two cofounders to 13 full-time employees and secured two rounds of venture funding, but we just moved into our first office space. In this article, I tell the story of our journey between offices and share some tips for other entrepreneurs
Hello world! My name’s Grace. I’m a rising senior studying public health at Johns Hopkins University, and I love creating videos, adventuring, laughing at memes, and telling stories. That’s how I ended up interning as a Growth Marketing intern at Kapwing, a San Francisco-based startup. On my
In the world of subscription payments, service providers face ethical dilemmas on how to charge customers and set policies for their business. A large company might have the financial freedom to take the high road, but startups face a constant existential threat that can force them to make revenue-first decisions.
Two months ago, I tweeted “TIL that cofounder conflict is best resolved over tacos.” A lot of founders appreciated the tweet (IndieHackers RTed), but my investors did not. A few hours later, one of my investors messaged me “Are you and Eric okay?” Then, that Friday, a potential investor told
Right now, YCombinator - the famous Silicon Valley startup accelerator and incubator of Dropbox, Airbnb, Stripe, and many other tech giants - is interviewing for its Summer 2019 class. Hundreds of founders are considering the opportunity to move to Palo Alto for $150,000 in seed funding and three months
My cofounder and I recently decided against building an email sign in flow for our users. Our website, Kapwing, relies entirely on Google and Facebook OAuth. In my opinion, too many startups unnecessarily build email sign in into their MVP. Although every product has different requirements, I think that, in
As a first-time startup founder, I didn’t realize that entrepreneurs were supposed to send regular email updates to their investors after raising money. For two months after we closed our seed round in June 2018, I didn’t send investor updates, and our investors didn’t ask me for
Product Hunt has been an amazing launch platform for our image and video editing startup, Kapwing. We got to >300K monthly-active users last year with little marketing spend due partially to Product Hunt exposure. In this article, I’ll describe how Product Hunt (PH) works and share what strategies
Recently, a founder asked to chat with me about SEO. During our call, the founder - whose startup is backed by a top-tier VC - said to me “I assume that you acquired your first users through paid marketing.” Really? Is this an assumption nowadays? Since we’ve raised money,
How do you organize your startup’s website? It depends on the stage your company is in. We have redesigned our landing page more than seven times since launching in September 2017, and we’re about to do another. I wanted to share takeaways from my startup journey for other
November 27, 2018 -- Today, Wistia and Kapwing publish a co-authored report on “Video Usage At Startups”. In the last several months, Kapwing surveyed 132 startup founders about their use of video for business purposes and partnered with Wistia to publish the insights. The report details their insights: Video marketing
My cofounder and I have grown a $20,000+ MRR business in a year with trivial (<$1000) marketing spend. We’re 25-year-old product managers, not marketing gurus, but we are lucky to have discovered the power of SEO early on. Link building is the foundation of SEO, and we've
Last July, I left my dream job at Google to work on a startup full-time. Since then, many of my entrepreneurial friends have asked me about the decision to leave a good corporate job for the risky unknown. In this article, I’ll give my advice to first-time founders who
My dad was born an entrepreneur. When he was 7, he sold lemons and avocados from the tree in the backyard on the side of the street. When he was 11, he got a job as a paperboy that required him to wake up at 4am before middle school. In
History For the last decade, it has been a mobile web UX standard that users can long-press on photos and videos to save the media to their local camera roll. On most Android phones today, you can long-press on a photo or video in Chrome and download it from the
Last July, I left a six-figure salary to work with a friend, Eric Lu, on starting a company. It didn't work. We had to try out multiple ideas before we found one that stuck. Now that we’re running a thriving startup, Eric and I both know that we wouldn’
A blog about entrepreneurship has been the highest return on investment for my startup. Popular posts have driven leads worth hundreds of thousands of dollars to our website with little engineering effort. In this post, I’ll share some strategies and tips for blogging for the tech community. Background I’
Last week, I was asked by a talented engineering candidate about my startup’s paternity leave policy. In this post, I’ll share how I designed a paternity leave policy for other clueless early-stage startup CEOs. Background I’m the CEO of a seed-stage startup called Kapwing, an online video
Last week, we announced Kapwing's seed round publically. Like most startup founders who have just closed a financing round, we’re thrilled to have found investors and optimistic about the future. But I also feel that these reports paint a misleading picture of the fundraising process. For us and for
In the beginning, all we wanted was to eat ramen on our own dime. Now, we’ve raised $1.7 million from Silicon Valley VCs. In this post, I’ll tell the story of why we decided to raise money from investors for our online video editing startup, Kapwing. Background
Company founded by two former Googlers aspires to make short-form video production a quick, intuitive task for everyone rather than a specialized, full-time profession SAN FRANCISCO, CA. — July 16, 2018 10:03AM — Kapwing, the popular video editing website, announced today that it has raised $1.7M seed round to expand
If you are the founder of an Internet startup, you should care about SEO. With billions of daily users, organic Google Search is the cheapest, most efficient platform for reaching people who need your product right when they need it. My co-founder, Eric, and I both worked as Product Managers
The American Chopper scene, clipped from an old reality TV show, is a hilarious meme for any two-sided argument. In this post, I’ll describe how you can make your own American Chopper memes for the passionate debates in your life. Type 1) Video with Subtitles One type of American
If you filmed a video on Snapchat that you want to upload to Twitter, Instagram, or your IG Story, you might want to make it longer so that people can appreciate the effect. In this post, I’ll tell you how to create a new video of your Snap playing
On Tuesday night, we took to the streets with sidewalk chalk to let the world know about our video editing startup, Kapwing. In this post, I’ll tell you about our experiment with chalking SF as a growth tactic. Inspiration I got the idea for chalking from my college days.
Calling all educators who make video curriculum or use video in their classrooms! Kapwing is a two-person edtech startup that needs your help to make video creation faster, better, and more accessible for students across the world. We’re looking for teachers, schools and districts to pilot Kapwing, a free
Over the last several months, I've witnessed many controversial discussions among my friends, in my San Francisco community, and on online forums about James Demore’s memorandum. People of both genders are wrestling with the fact that fewer women go into computer science and trying to find explanations that balance
As the tech giants grow, more and more young CS graduates start their careers at big companies with aspirations of founding their own one day. I was one of them, and, in July, I left Google to found an internet startup with a friend. In this post, I’ll share
In the last two years, I've named eight different websites and side projects. It turns out, naming a startup is a lot harder than advice articles make it seem. In this post, I’ll share what I learned the hard way about choosing a startup name. Background Many of the
Some people strongly dislike the name "Kapwing," but we've embraced this onomatopoeia for our online video editing startup. Here's the 7 things we love about the name Kapwing.
"Video editing" is a broad, overloaded term. Video editing software helps creators with complex tasks like pixel adjustment and simple tasks like making a meme. We think that one of the basic functions of a video editor is the ability to combine and arrange clips, scenes, and media into a
To make money and acquire users in the startup world, you need lightning to strike, a rare moment of sheer luck that propels your company towards success. So how can tech founders cope with this randomness? In this post, I'll share my tips on making your own lightning. Luck and
Five months ago, my co-founder and I started a video editing website called Kapwing. We have been building Kapwing with our own savings and haven’t taken any investment or debt, so we own 100% of the small company. Recently, we’ve been discussing whether to raise money or to
Kapwing recently added the Collage Maker to it’s online video editing toolkit. Like the Filters and Meme Maker, our Collage Maker supports images, GIFs, and video, and it’s the only way to make a video collage online. In this post, I’ll describe how you can use the
I’m a 24-year-old female web developer and founder of Kapwing, an early-stage software startup. When my co-founder, Eric, and I launched the website in October, we decided to add a chat messenger so that users could message us directly with feedback, feature requests, and bugs. In this post, I'll
This issue in the create-react-app repo has been getting a lot of attention recently, so I thought I'd write a brief tutorial with an example of how to add dynamic metadata tags server side with React. Want to skip right to the code? Check out the demo repo. In this
This week, we launched a tool on Kapwing to help users filter videos and adjust color online. Kapwing is the first website that allows you to create a filtered video to publish across platforms. In this post, I'll show how to use the filters tool and describe some of the
Before I left Google to work on my own startup, I hadn’t thought much about monetization. I believed that, because so many websites do it everyday, charging people for online services would be straightforward. But as I started growing Kapwing, my video editing website, with a simple freemium model,
I’m a tech startup founder, a web developer, and a diagnosed narcoleptic. In this post, I’ll share what it’s like to live with narcolepsy and how it affects my work in the tech industry. Background I’m a 24-year-old software developer living in San Francisco, and I
Since starting work on Kapwing, I’ve noticed a lot of buzz in the Silicon Valley about cloud costs "dropping dramatically." Entrepreneurs, VCs, and the media write about this trend, claiming that it’s enabled a new wave of startups in fields like artificial intelligence and large scale
Background Three weeks ago, we launched a Video Subtitle Maker on Kapwing, our online video editing website. When we announced the new feature on HackerNews, several people asked us why our tool was any different than the existing software options. This post explains why we build the Video Subtitle Maker
We all know that it's hard to add subtitles to your video. But in this post, I'll show you how to easily add subtitles to any video without downloading any software or using any complicated tools. Kapwing's Subtitle Maker lets you automatically generate subtitles on your video or manually type
Stop motion videos - the effect of strobing images in sequence - are all over Instagram. Instagram is experimenting with a Stop Motion effect for the Story camera. In this post, I'll introduce Kapwing's free online software tools to help you make and share good-looking Stop Motion videos. How to
About three weeks ago, Patrick McKenzie of Stripe published an article on how to get your first ten customers. My co-founder and I had just launched our video editing website, Kapwing, and were looking to attract our first paying customers around the same time. We took McKenzie's practical advice on
I'll admit something that most startup founders won't: I'm not passionate about my product. In this post, I'll share my thoughts about building a meme generator that won't change the world. Background Three months ago, I left an amazing job at Google to work on building a startup with a
We added a paywall to Kapwing, our video editing startup, two weeks ago. But to help ease the transition, we allowed users to skip the paywall if they wrote an good reason for why they couldn't pay. In this post, I'll share some of the apologies we've gotten from our