Find a cofounder before you find an idea

Last July, I left a six-figure salary to work with a friend, Eric Lu, on starting a company. It didn’t work. We had to try out multiple ideas before we found one that stuck. Now that we’re running a thriving startup, Eric and I both know that we wouldn’t have been able to start Kapwing without the other. In this post, I’ll share my thoughts on finding a cofounder for people considering the tradeoffs of starting a company solo or looking for a partner. »

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What I've learned about writing viral blog posts for the tech community

A blog about entrepreneurship has been the highest return on investment for my startup. Popular posts have driven leads worth hundreds of thousands of dollars to our website with little engineering effort. In this post, I’ll share some strategies and tips for blogging for the tech community. Background I’m the CEO of an early-stage startup called Kapwing, an online video editor for casual creators. Last November, a month after we launched, my co-founder and I decided to try blogging as an SEO strategy. »

Author image Julia Enthoven

Paternity leave at startups: how and why to design a policy for new parents

Last week, I was asked by a talented engineering candidate about my startup’s paternity leave policy. In this post, I’ll share how I designed a paternity leave policy for other clueless early-stage startup CEOs. Background I’m the CEO of a seed-stage startup called Kapwing, an online video editing platform. As 24-year-olds and first-time entrepreneurs, my co-founder and I started Kapwing last September in a casual, scrappy way: no health insurance, salaries, office, lawyer, or formal incorporation, just a Stripe account and two technical founders. »

Author image Julia Enthoven

The Terrible Truths of Fundraising: Lessons from a First-time Founder

Last week, we announced Kapwing’s seed round publically. Like most startup founders who have just closed a financing round, we’re thrilled to have found investors and optimistic about the future. But I also feel that these reports paint a misleading picture of the fundraising process. For us and for many founders, the process of raising a seed round was discouraging, stressful, and very difficult. In this post, I describe the side of fundraising not covered in outcome announcements, the lessons and realities that inexperienced entrepreneurs should know to expect. »

Author image Julia Enthoven

Why We Decided to Raise Money for Our Startup

In the beginning, all we wanted was to eat ramen on our own dime. Now, we’ve raised $1.7 million from Silicon Valley VCs. In this post, I’ll tell the story of why we decided to raise money from investors for our online video editing startup, Kapwing. Background There’s humble glory in bootstrapping a business because you can take full credit for every dollar in revenue. Eric and I celebrate every uptick in daily video count, every Stripe notification, every new link from bloggers and journalists. »

Author image Julia Enthoven

Kleiner Perkins, Shasta Ventures, Sinai Ventures invest $1.7 Million in Popular Video Maker Kapwing

Company founded by two former Googlers aspires to make short-form video production a quick, intuitive task for everyone rather than a specialized, full-time profession SAN FRANCISCO, CA. — July 16, 2018 10:03AM — Kapwing, the popular video editing website, announced today that it has raised $1.7M seed round to expand its online video editing platform for casual creators. The round was led by Kleiner Perkins with participation from Shasta Ventures, Sinai Ventures, Village Global, Shrug Capital, and ZhenFund. »

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How to add subtitles to LinkedIn videos

When it comes to social media, subtitles increase audience engagement. If you’re building your professional following and personal brand using videos on LinkedIn, you should add subtitles directly to your video so that you don’t rely on audio to communicate your story. In this post, I’ll describe how you can quickly add subtitles to LinkedIn video using a free online tool called Kapwing. Background In August 2017, LinkedIn started supporting video uploads. »

Author image Julia Enthoven

A Founder's Guide to Link Building and SEO

If you are the founder of an Internet startup, you should care about SEO. With billions of daily users, organic Google Search is the cheapest, most efficient platform for reaching people who need your product right when they need it. My co-founder, Eric, and I both worked as Product Managers on Google Search before leaving to start Kapwing, our video editing website. We leveraged Search engine optimization (SEO) to grow from 0 to 100,000 MAU and $7k MRR in six months with no marketing spend. »

Author image Julia Enthoven