This is Katherine, the Product Manager for Kapwing for Education, and it’s my pleasure to announce the launch of this new experience on Kapwing.
Serving students and teachers has been a north star of my journey at Kapwing. Prior to joining the team, I worked as an English Teacher for two years at a high school in Madrid, Spain. Through this experience, I learned firsthand how digital tools and the spread of the internet have opened up worlds of opportunities to make learning in classrooms more engaging and effective.
Learning is evolving.
In my experience teaching, programs like Scratch and Google Slides enriched the classroom experience by making learning more dynamic. Digital tools make it easier for me and other teachers to plan lessons, find resources, and make learning more engaging while enabling students to work collaboratively and increase their digital literacy in our modern world.
Of course, as we saw with the Covid-19 pandemic, digital tools became critical for learning to continue outside of physical classrooms too and led to the rise of remote learning. However, while they’ve enhanced learning in many fields like science, math, and writing, video creation has remained less accessible for many students and teachers. Traditional video editors are usually expensive, hard to learn, and only run well on fancy laptops that aren’t available in classrooms.
Kapwing has been part of the movement to make video creation more accessible in classrooms for years.
Because it’s built in the browser, our video editor enables anyone to create videos from anywhere in the world on any device – no editing experience required. At the start of the Covid-19 pandemic, we offered Kapwing Pro subscriptions for free to educators affected by emergency closures. And last year, we partnered with Google to make Kapwing available as an app on Chromebooks, the laptop which most K-12 students use.
In my time at Kapwing, I've had the opportunity to support and connect with our user base. In conversations with Kapwing users, I've been consistently impressed by the creativity that teachers express through their projects and use cases on Kapwing. I always thought of teachers as magically innovative, but seeing the ways in which they utilize video as a means of communication with their students, families, and broader educational communities is awe inspiring.
We've learned from Amber Jones, a music teacher who found sharing videos with students and families was the best way to promote in-class engagement and parental participation. I've heard from Michael Dougherty, an English teacher who edits YouTube clips, images, and text together to serve as a visual learning aid for students in his class, allowing them to navigate and work on content at their own learning pace. As we talk to more teachers, it becomes clear that there’s still a huge need for digital video creation tools that are accessible to learners and educators.
We want to empower the next generation of creators and their teachers to tell their stories though video.
That’s why we’re excited to introduce Kapwing for Education 🎉 We’re making Kapwing Pro 100% free for educators at K-12 schools and universities as well as for students who are over 13 years old in K-12 schools.
Here’s how Kapwing can transform learning in classrooms, for both educators and students:
Bring learning to life
Teachers and students can create all types of multimedia content in Kapwing – no editing experience required. We have all the tools you need to record presentations, complete group projects, edit videos, design worksheets, and more.
Make learning accessible for everyone
Add subtitles or translate any video automatically in just a few clicks. Because Kapwing is online, you and your students can access projects anywhere in the world on any device, including Chromebooks.
Build on existing resources
You don’t need to reinvent the wheel with your lessons or assignments. Start creating with thousands of templates, copyright free images, music, and import videos from the internet just by pasting a link.
Collaborate inside and outside the classroom
Edit videos together in real time to help everyone’s creative vision come to life. Remote learning also becomes easier when you can share work just by sending the Kapwing link.
Get your free Kapwing Pro account today
If you’re a student or teacher, apply for your Kapwing for Education account and learn more about the program below. We look forward to seeing how you harness the power of video creation for learning!
To learn more about how Kapwing can help you, please register here for our webinar on September 21st. We'll talk about the basics of using Kapwing and provide tips for improving your videos.