Why we charge to remove the watermark
A note on our pricing from the founders
Julia and Eric, Founders of Kapwing
Hi, we're Julia and Eric!

Kapwing is our little company, and right now it's a very small team of us developing and maintaining the website. We are doing our best to build an ethical and long-term sustainable business.

Kapwing is free to use and always will be, for all of our video editing tools.

However, we do add a small, unintrusive watermark to some edited videos. If having a video without a watermark is important to you, you can pay to remove the watermark.

We charge $6 to remove the watermark from a single video. You can also upgrade to an unlimited plan for $20 / month, and then create as many videos without a watermark as you'd like.

We think that internet ads are distracting, intrusive, and create a terrible experience. We don't want to have to run ads on Kapwing.

Running and maintaining a website like Kapwing is expensive. Please consider supporting us so that we can be around for the long term. We love our free users, but we also want to build a video creation platform that makes the lives of content creators much better. To do that, we need revenue to support product development.

Thank you for your support.

- Julia, Eric, and the Kapwing team

I really can't afford to pay! Are there any other options?
You can always use all the tools on Kapwing for free. If you must remove the watermark, but you can't pay, there are a few options:
  • Do you run a website or blog? If you write an article about Kapwing, we'll happily upgrade you for free.
  • Are you from an underprivileged or underserved community? Send us a note about your story and we'll see what we can do to help!
  • Are you a teacher or student thinking about using Kapwing in the classroom? Contact us and we can discuss how we can help.
You can reach us at hello [at] kapwing [dot] com.
Does my monthly subscription apply for all products on Kapwing?
Yes, with a single monthly subscription, you will be able to create watermark-free videos on all of Kapwing's video tools, including the meme maker, subtitler, resizer, add text to video, and a whole lot more.
What currency are the prices listed in?
All of our prices are listed in USD. Any additional charges, such as fees, taxes, exchange rates, etc. are included in our prices. You will not be charged more than the listed rates. Our payments are powered securely by Stripe.
What does the watermark look like?
The watermark is a small Kapwing logo added to the bottom of the video. Here is an example of what it looks like.Watermark example
Can I really cancel anytime?
Absolutely yes. If you change your mind about your monthly plan, you can always cancel anytime, no questions asked. All you do is click a cancellation button on your account page.

If you do cancel, you will still have access to all the premium features on Kapwing until the end of the original billing cycle.

Will I receive a receipt for my bill?
Yes, you will receive a receipt for all transactions. It will be sent to the email address listed on the "My Account" page. Our payments are powered securely by Stripe.
Can you guys just suck it up and make the website free, with no watermark?
Unfortunately not :( We need to charge money in order to continue developing and maintaining this website. Maybe one day in the future, we can make it all free. But we need your help to get there! We truly appreciate all your support.