Content Cleanup: How We Acquired 100k Users on Search by Updating Old Content
In the first quarter of 2021, we ran 7 experiments on content maintenance to measure the ROI of refreshing old SEO content. Here's everything we learned.
SEO
VIRAL: How We Used Watermarks to Grow our Startup
We put a watermark on every video made with our website. Here's the story of the Kapwing watermark and how this growth strategy helped our brand and user base go viral.
Don't Pay to Acquire Your First Users
Recently, a founder asked to chat with me about SEO. During our call, the founder - whose startup is backed by a top-tier VC - said to me “I assume that you acquired your first users through paid marketing.” Really? Is this an assumption nowadays? Since we’ve raised money,
Press Stunts: The scrappy way to grow to a $20K MRR business
My cofounder and I have grown a $20,000+ MRR business in a year with trivial (<$1000) marketing spend. We’re 25-year-old product managers, not marketing gurus, but we are lucky to have discovered the power of SEO early on. Link building is the foundation of SEO, and we've
