Creation made simple
Kapwing is an online image, video, and GIF editing platform. Our mission is to enable digital storytelling.
Kapwing empowers people to make and share their stories on the internet. Our free online multimedia editing suite includes the our video editor, meme maker, subtitler, and much more. You can make stop motion videos, share highlights, and edit videos on the go. It's free to get started and always will be.
We think media production should be an intuitive, accessible task, not a full-time profession. Kapwing gives people the tools, content, and inspiration they need to express a creative vision digitally. Kapwing serves the people sharing a video with their friend, the content marketers who need to edit a video efficiently, the office workers who want to tweak a GIF for a Slack channel, and the creators who entertain the world. Freelancers, artists, students, and influencers use Kapwing to craft digital stories without the software getting in the way. Our product principles:
  • Simple
  • Accessible
  • Fast
  • Collaborative
We serve the people who make video as a small part of their lives, not the full-time film makers. Kapwing creators make video to share with friends, fans, or a following from all over the world.
The name "Kapwing" was inspired by Bill Watterson, the artist behind the Calvin and Hobbes comic. Watterson invented the word kapwing for the sound of something ricocheting, like the sound of a bullet hitting metal. Check out our blog post on our love for the name Kapwing!
Click to expand
We're Julia and Eric, the CEO and CTO of Kapwing. After graduating from college, we worked together for two years at Google then left to start Kapwing. We were both amateur video creators and designers, but didn't make or share much media online because we didn't know how to use professional editing software. We started building better tools, one at a time, for the kinds of videos, images, and GIFs our friends wanted to share. Over time, we realized there was a demand for a modern multimedia editor and leveraged new web technologies to launch Kapwing.
Click to expand
We launched the first version of Kapwing in October of 2017 and bootstrapped the business for seven months before deciding to raise money. Now, we have a small team of engineers that develop and improve Kapwing with us. Check out our careers page for open roles at Kapwing and the Kapwing blog for stories about our entrepreneurship journey.
Contact us
We're based in San Francisco and love to hear from users, potential partners, and the press. Check out our Contact Us page to learn more about how to reach us.
Follow Kapwing
Subscribe to our resources library or YouTube channel for multimedia tutorials and tips.

To get email updates about blog posts and major company news, sign up for our updates below. We won't ever spam you or share your email address.