We think video production should be an intuitive, accessible task, not a full-time profession. Kapwing gives people the tools, content, and inspiration they need to express a creative vision in video. Kapwing serves the people sharing a video with their friend, the content marketers who need to edit a video efficiently, and the creators who entertain the world. Freelancers, artists, students, and influencers use Kapwing to craft digital stories without the software getting in the way. Our product principles:
- Simple: Design that communicates the function
- Accessible: Free. Works on all screen sizes and operating systems.