Face-to-face networking may be off the table for a little while during the coronavirus pandemic, but your preparation and professional engagement doesn't have to suffer. You can take this time to polish up your résumé, pore over potential professional development events, and create exciting new networking assets in order to hit the ground running when the world starts turning again.
Business cards have been around for a long time, but there are plenty of new & exciting ways to rework the old format. To make an immediate and lasting impression, it's a great idea to design your very own business cards, exactly the way you want them. And today, all the top online mail-order business card services – like Moo and Zazzle, for example – allow you to upload a custom design, so it's easier than ever to give your cards a personal touch. Here's what you should know going in:
- Use a template to get started
- Make sure your name is showcased
- Don't be afraid to add a splash of color
- Make a design that lasts
1. Use a template to get started
The business card format allows for tons of creative energy, which is great – but it makes it difficult to dive into your design if you don't know what you want to do with it. That's why we put together three different digital business card templates for you to edit however you want – you can change the text, font, color, arrangement, background, and images on the cards, and save your designs for later using free cloud storage. Just click "Make It" to get started on your custom business card design.
All of Kapwing's templates use an aspect ratio of 2450x1400 pixels. This is perfect for a high-definition image that will fit the standard business card size of 3.5x2 inches. And for each design, there's a front & back template – don't forget to modify and save a file for both sides of your card! They're small, so every square inch counts.
2. Make sure your name is showcased
This almost goes without saying, but it emphasizes the need to make your very own business card from scratch. The most important part of your card is your name: you want people to remember it, and you want it to match with the style of your card, a style that should convey the type of professional identity you want.
This means your name should stand out from the rest of the card design! You have all sorts of tools at your disposal to draw attention to your name: font, color, size, position, angle, border. Whatever you choose, make sure your name is the focal point of your business card, and matches with the overall style you wish to present.
3. Don't be afraid to add a splash of color
The business cards of yesteryear may have been black & white by necessity, but most places where you can order your business cards allow you to upload full-color designs. This means your business card design can be quite a bit more complex – and endlessly more fun.
Try to come up with your color scheme beforehand – using only one color is just fine, and you should be very careful using more than 3. Some printing companies may charge more for more complex colorways, so using just one or two distinctive tones may be important to keep costs down.
4. Make a design that lasts
You're probably ordering your cards in bulk – like "pack of 200" bulk – and a high quantity of business cards can be hard to use over a 1- or 2-year period. For this reason, you should make sure your business cards' information and design are appropriate for you to have for a while. This might mean not referring to your current position on your card design, or omitting an address if you think it's liable to change before long.
If there are a few different email addresses or phone numbers that you're choosing from, make sure you're using the options that will stick with you the longest – you don't want your professional connections to try to contact you with obsolete information.
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