social media

March 24, 2019

How to Repurpose YouTube Videos for Instagram

In this tutorial, I want to describe a common question that I heard throughout SMMW19: how to repurpose your YouTube videos for Instagram, Twitter, LinkedIn, and Facebook by making short, “meme style” square posts. These short videos have white padding, a custom title above the video, and captions below it. Save time with this free tool called Kapwing.

March 20, 2019

10 Reasons to Start Making Videos for Your Business

For any startup, content is king. Communicating an identity, personality, and story to your audience can benefit a new business tremendously across many dimensions. In this article, I’ll describe why video content has become a leading medium among digital marketers.

March 20, 2019

How to Add Custom Fonts to your Instagram Story

But if you have a brand font and want to stay consistent with your visual styling, you’ll need to use an image or video editor to insert custom font into your Story. In this post, I’ll describe how you can add text with custom font to your Instagram Story using a free online tool called Kapwing. Kapwing’s digital Studio has a font library with hundreds of options so that you don’t have to use a basic, off-brand font. It includes all of the Google Fonts plus a selection of international characters so that you can find your go-to style.

March 18, 2019

How to Make a Video Square (Works for Square GIFs and Photos too)

Square videos (those with a 1:1 aspect ratio) are the ideal size for social media platforms. Instagram, Twitter, LinkedIn, Facebook, and most other platforms support square uploads, so you can syndicate your post without cropping out content. Square videos also take up more vertical space in the feed than landscape, 9:16 videos. The extra padding above and below makes space for captions and an embedded title. In this article, I’ll show you how to use Kapwing’s Studio to make square videos, GIFs, and images.

March 9, 2019

6 Types of Video Content That Generate the Most Engagement on Social Media

So which is the best video format for generating the most engagement on sites like Facebook, Twitter, and Instagram? In my opinion, there isn’t one “right format” to meet your needs. There are six.

March 5, 2019

Self-Published: How to Crowdfund to Write a Book

In 2017, I began writing Tales from South America, a collection of stories about the local people, realities, and legends from my solo motorcycle adventure through South America. Having built an audience using blogging and social media, I funded the book with a successful Indiegogo campaign. In this article, I’ll share my tips for financing a self-published book and running a successful crowdfunding campaign.

February 21, 2019

How To Resize Images For Pinterest

Kapwing’s Resizer is a free website to help you optimize images and graphics for Pinterest. It works on both mobile and desktop and allows you to take an existing graphic and make it work on Pinterest. In this article, I’ll show you how to use the Kapwing Resizer to resize images and video online.

February 20, 2019

How to Fit the Whole Picture on Instagram

Instagram has a maximum aspect ratio of 4:5 on portrait posts (four pixels wide for every five pixels tall). Instagram’s restriction reduces the number of very tall images that take up a lot of vertical space in the feed. Although it’s nice that Instagram keeps users from publishing massive, obtrusive posts, the 4:5 limit makes it difficult to post a whole vertical picture or video that you shot on your phone.

February 20, 2019

How to Add Permanent Subtitles

But what do you do if the platform you are posting to doesn’t support closed captions? Twitter, LinkedIn, Instagram, and IGTV, for example, make it difficult to add and edit captions, even though many people browse their feeds with the sound off. Luckily, there’s free, simple software for “burning” subtitles directly into a video. In this article, I’ll describe how to add permanent subtitles to an MP4 using a free, online video editor called Kapwing.

February 13, 2019

How Non-Profits Use Video: The Scratch Foundation

How did the Scratch Foundation get their community to submit #ScatchStories over Twitter? With videos, of course! In this article, I’ll tell the story of The Scratch Foundation’s first experience with sharing community-generated videos. The Foundation’s Communications team uses Kapwing to enable digital storytelling and engage their diverse audience. This is the first case study in a series to highlight how nonprofits are using Kapwing to support their work.

© 2019 Kapwing

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