How to Make Custom Instagram Story Challenge Templates

Instagram Stories let you interact with your friends and followers in unique ways. I'll show you a few ways to create your own IG Story game filters.

How to Make Custom Instagram Story Challenge Templates

Also known as "Instagram Games," Fill-in-the-blank Instagram Story templates are a fun way to add personality to your Instagram Story strategy.

Two examples of fill-in-the-blank Instagram Story template images.
Two examples of Instagram Story Templates

Unlike most IG stories, fill-in-the-blank templates are based around text, not photos or video, so you don’t to capture original footage to make them. As a result, it’s often easiest to make a fill-in-the-blank Instagram Story template. In this article, I'll show you how to use Instagram's built-in Story templates, as well as how to create your own unique design online.

How to Use an Instagram Preset Template

Instagram recently launched a set of pre-made templates in Story's "Create" mode. These can give you inspiration if you need to make content quickly on the go and add variety to a Story.

Screenshots from Instagram, showing how to access pre-made Story templates.

To access the template gallery, go to the Story Camera, swipe into Create mode, and click on the four box grid to browse all of Instagram's templates. There are seven different options:

  • What am I watching? and What am I listening to? where people can share their favorite show and music
  • Top Three Accounts to Follow for Instagram superfans
  • Quote of the day for inspiration
  • Quick Draw Challenge for doodles and sketches with friends
  • Woke up like this template for showing off your first-thing-in-the-morning selfie
  • Pizza Toppings, Ranked

Once you find a template you like, click the Camera button to capture and use Instagram's drawing, text, and image tools to fill in the blanks before publishing.

How to Design a Custom Template

For a blogger, designer, or social media consultant, Instagram Story templates are a trendy way to flex your design skills and show off your social media cleverness by making something that other Instagrammers can use. When someone downloads and shares your watermarked Instagram Story template, they endorse your brand and help spread awareness. This can lead to more clients and a larger audience.

Step 1: Set Up Template Canvas

Once you're ready to create the template, open Kapwing's Studio and start with a blank canvas. When the white, blank canvas opens, use the buttons to change the canvas size to be the right ratio for an Instagram Story: 9:16.

Then, set the background to be the color you want it to be. You can input a custom hex code that it matches your website or brand colors, or you can upload an image for the background instead. If you have a particular texture in mind, use the "Images" tool to search through backgrounds on the internet.

A screenshot of the Kapwing Studio with an ocean photo as the background.
I searched for wave textures in "Images" to find this drone shot

Step 2: Create the Template

Now that the canvas is set up, you can create your design! Insert text boxes and choose the font and color you want for the text. Then, drag the corners to position it where you want it on the screen.

A screenshot from the Kapwing Studio with a "Would You Rather" template.
A "This or That" Game I made with Kapwing Studio

Add shapes and stickers to your design. You can add lines, boxes, GIFs, and more. Make sure to leave your watermark somewhere on the template so that you'll get tagged when people repost it on Instagram.

Make sure to leave enough space for people who use the template to input their own voice. Your template will only be successful if it gives people enough flexibility to make it their own!

A screenshot from the Kapwing Studio of an Instagram Story template with 4 options.
A fill in the blank template

Step 3: Create and Share

After the design preview looks good, click "Publish" to save and download the template. Kapwing will process your design then return a file that you can post on your website, share with you audience, or send to friends.

If you're not signed into a Kapwing account, sign in or sign up using your Google or Facebook account – once you've signed into a Kapwing account, the watermark in the lower right corner will be removed from your final image.

Thanks for reading! Kapwing is a startup trying to help digital storytellers, entertainers, and educators. I hope that this tutorial helps digital media designers reach a wider audience and represent their personality on social media.

If you're interesting in more content on creating videos and visual designs for social media, check out our YouTube channel Kapwing App. You'll find tutorials, product features, and content creation tips for any occasion.