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AI B-Roll Generator

Auto-generate B-roll that matches your video topic

Generate B-roll

B-roll that matches your video — automatically synced

AI adds relevant B-roll to the right moments.

No manual editing required.

Skip the stock library — AI finds the perfect footage

Kapwing's AI B-roll Generator analyzes your video transcript to identify key themes, topics, and visual moments, then automatically matches them with high-quality B-roll.

No more hunting through endless stock libraries or guessing which clips fit where. AI instantly pulls relevant footage and syncs it to your narrative, frame by frame.

The result: tutorials, reviews, and explainer videos that look professionally edited — in a fraction of the time. Go from rough cut to polished final product faster, with visuals that enhance your message.

AI B-roll example with a man talking about San Francisco with an image of Golden Gate Bridge in the top right of the video

Save time with automatic timeline placement

Kapwing removes the need to scrub through footage or manually drag assets to the timeline — AI does handles placement for you.

Every key moment in your video gets matched with relevant, high-quality B-roll footage, synced automatically to your narration.

Designed for voice over-heavy content like tutorials, product reviews, podcasts, and educational videos. Your message is visually supported, viewers stay engaged, and you save hours of editing time.

Bright orange background with a woman in the foreground sat on a chair, including subtitles that say "skating just makes me so happy"

Match every moment with AI-generated clips

The AI B-roll Generator pulls from a vast library of stock footage powered by iStock, Pexels, and Pixabay. When you need something more specific, generate completely custom visuals instead.

Create one-of-a-kind B-roll from text prompts using models like Sora, Veo, and GPT. Generate video clips, images, or animated scenes tailored to your exact vision.

Stock footage for speed. Custom generation for precision. Choose the approach that fits each moment in your video.

Disney B-roll overlay on a YouTube video showing Spiderman, Star Wars, and Monsters Inc.jpg

●Thoughtfully Unique

What's different about Kapwing?

Six reasons creators stay in flow: faster edits, smarter tools, and collaboration that actually keeps projects moving.

Easy

Start creating immediately with thousands of templates and copyright free videos, images, music, and GIFs. Repurpose content from the internet by pasting a link.

Free

Kapwing is completely free to start. Just upload a video and start editing. Supercharge your editing workflow with our powerful online tools.

Collaborative

Quickly review and share feedback with your team using real-time comments in shared workspaces. Save assets to your Brand Kit for easy access.

Online

Kapwing is cloud based, which means your videos are wherever you are. Use it on any device and access your content anywhere in the world.

No spam or ads

We don't serve ads: we're committed to building a quality, trustworthy website. And we will never spam you nor sell your information to anyone.

AI-Powered

Kapwing uses the latest advanced AI models to power generative AI and one-click editing tools.

●Step by Step

How to add b-roll automatically

Step 1
Upload video
Upload a video with spoken audio to Kapwing.com. Speech is required so the AI can understand your content and context.
Step 2
Add AI B-roll
Open the Images tab in the left-hand sidebar and select "Smart B-roll". The AI automatically generates and inserts relevant B-roll that matches your video in just a few seconds.
Step 3
Edit and export
Make any final edits in the timeline or generate custom B-roll using the AI Image Generator, then export your project. Download the video file or share it instantly using a unique Kapwing link.

Edit B-roll in one online workspace

Collaborate as a team, globally, and on the go

The AI B-roll Generator lives inside Kapwing's full-featured online editor, so creators, teams, and businesses can edit together in real time.

Trim your B-roll, reposition it, or resize it directly on the timeline. Add subtitles, voice overs, AI Avatars, or upload brand assets without leaving your browser.

Every edit happens in the same place — no downloading files, switching apps, or re-uploading to different software.

Collaborators can review, comment, and make edits directly in the workspace. When you're done, export in any aspect ratio or publish directly to YouTube, TikTok, Instagram, and more.

Built for every type of video content

From podcasts to product demos — add relevant B-roll automatically

Man talking to camera like a POV social media video.jpg

Talking-Head Videos

Creators speak directly to camera while automatic B-roll cuts in to show examples, locations, products, screenshots, or actions

Two woman talking on a podcast in a recording booth .png

Podcast Clips

Podcast recordings are transformed into shareable video clips with AI B-roll that matches the discussion and animated waveforms to reduce drop-off

UGC creartor explain with an influencer talking about her grey leotard, with the same grey leotard used as b-roll in the top right.png

UGC Content

UGC creators and influencers use B-roll to cut away from voice over, showing real product use, reactions, and results without breaking the narrative

Woman recording a makeup product tutorial with her iPhone.png

Product Videos

Kapwing’s AI B-roll maker automatically illustrates product features and key messages, reducing the need to source, upload, and place supporting visuals manually

Explainer video example of man taking to a camera on his desk.png

Explainer Videos

Creators enhance explainer videos by adding contextual footage, icons, or screenshots so viewers can see what’s being explained rather than just hear it

Journalist interviewing with a camera recording setup in the background.png

Interview Clips

Media outlets and journalists use AI B-roll to insert relevant footage that keeps interview clips dynamic while preserving the meaning of the original conversation

Storytime Videos

Social media creators and influencers use B-roll to make narrated stories more engaging, adding visuals that match the topic or emotion to improve pacing and retention

Woman presenting to camera with B-roll inserted in the top right, displaying a graphic for monetizing on Facebook.png

Short Promos

Key moments, features, or benefits are reinforced visually with B-roll while the creator delivers a concise message — common in ads and announcement clips on YouTube Shorts

Woman recording a training session, sat on a couch with a laptop and professional recording microphone

Training Content

HR teams and L&D teams enhance onboarding and training videos with relevant visual examples, improving clarity and engagement at scale

Real teams creating on Kapwing

Already transforming video creation across industries

Hear directly from the teams who publish faster, collaborate better, and stay ahead.

View all reviews

It just works!

Kapwing is incredibly intuitive. Many of our marketers were able to get on the platform and use it right away with little to no instruction. No need for downloads or installations - it just works.

Eunice Park

Studio Production Manager at Formlabs

With Kapwing, we're always ready to create.

Kapwing is an essential tool that we use in MOXIE Nashville every day. As a social media agency owner, there's a variety of video needs that my clients have. From adding subtitles to resizing videos for various platforms, Kapwing makes it possible for us to create incredible content that consistently exceeds client expectations. With Kapwing, we're always ready to create - from anywhere!

Vannesia Darby

CEO at MOXIE Nashville

Spend less time learning... and more time crafting stories.

Kapwing helps you spend less time learning complex video editing platforms and more time crafting stories that will connect with your audience and customers. We've used the platform to help create engaging social media clips from our clients' podcasts and we can't wait to see how the platform simplifies this process going forward. If you've learned graphic design with Canva, you can learn video editing with Kapwing.

Grant Taleck

Co-Founder at AuthentIQMarketing.com

It keeps getting better!

Kapwing is probably the most important tool for me and my team. It’s always there to meet our everyday needs in creating scroll-stopping and engaging videos for us and our clients. Kapwing is smart, fast, easy to use and full of features that are exactly what we need to make our workflow faster and more effective. We love it more each day and it keeps getting better.

Panos Papagapiou

Managing Partner at EPATHLON

By the far the most user friendly software to use.

As a housewife at home looking to start a YouTube channel for fun with absolutely zero editing experience, it was so easy for me to teach myself via their YouTube channel. It takes the tediousness out of editing and encourages creativity. As long as Kapwing is around, I will be using their software.

Kerry-lee Farla

Youtuber

Kapwing is my secret weapon!

This is one of the most powerful, yet inexpensive and easy-to-use video editing software I've found. I blow my team away with how fast and efficiently I can edit and turnaround video projects.

Gracie Peng

Director of Content

Kapwing is king.

When I use this software, I feel all sorts of creative juices flowing because of how jam-packed with features the software really is. A very well-made product that will keep you enticed for hours.

Martin James

Video Editor

Love this site.

As an English Foreign Language Teacher, this site helps me to quickly subtitle interesting videos that I can use in class. The students love the videos, and the subtitles really help them to learn new vocabulary as well as better understand and follow the video.

Heidi Rae

Education

Excellent subtitling features

[It] works perfectly for me. Have been using Kapwing for a year or so, and their automatic subtitle tool gets better and better every week, it's rare that I have to correct a word. Keep up the good work!

Natasha Ball

Consultant

Best online video service ever. And a miracle for deaf people.

[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)

Mitch Rawlings

Information Services Freelancer

This tool should be in every social media account managers' bookmark list.

I use this daily to help with video editing. Even if you're a pro video editor, there is no need to be spending hours trying to get the format correct. Kapwing does the hard work for you.

Dina Segovia

Virtual Freelance Worker

●Just the FAQs

Frequently Asked Questions

We have answers to the most common questions that our users ask.

What is B-roll?

B-roll is supplemental video footage that supports and enhances your main shots (A-roll). It’s used to add visual context, show examples, cover cuts, and keep videos engaging — like showing product close-ups, locations, or actions while someone speaks on screen.

With an AI B-roll generator, this process is automated. The AI understands your video’s topic and script, then selects and inserts relevant B-roll into the right sections of your video.

Is Kapwing's AI B-roll Generator free?

Yes, anyone can try Kapwing’s AI tools for free,. Our AI tools run on a credit system, with each feature costing a set number of credits. For maximum creativity and the best value, upgrade to a Pro account to unlock the full power of AI-driven content creation.

How does the AI B-roll Generator work?

The AI B-roll Generator analyzes your transcript to understand what each section is about. It then automatically finds and inserts relevant B-roll that visually matches those moments. Instead of searching for stock clips or editing by hand, the AI places B-roll directly into parts of your timeline. You can keep everything as-is or quickly swap, trim, or remove clips to fine-tune the final video.

Can AI generate custom B‑roll footage, or does it just pull stock clips?

Yes, Kapwing can do both. Kapwing’s Smart B-roll automatically adds matching stock B-roll to your video based on its content. If you want something more specific, you can also generate custom B-roll using Kapwing’s AI generation tools.

Simply open the AI generator, describe what you want, and create original images, video clips, or scenes from a prompt — then drop them straight into your project.

Pros and cons of automated B‑roll vs manual editing

Automated B-roll (AI-powered)

Pros: Fast, hands-free, and scalable. AI analyzes your video’s topic and structure, then adds relevant B-roll automatically.
Cons: May need light review or swaps for very specific brand visuals or niche topics.

Manual B-roll editing

Pros: Maximum creative control and precision. Best for highly stylized edits or exact visual requirements.
Cons: Time-consuming, repetitive, and harder to scale across many videos.

Does AI understand my video content to choose relevant B‑roll?

Yes, Kapwing’s AI analyzes your transcript to understand what each part of your video is about. It then selects and places B-roll that matches those moments.

Can I edit or customize the B‑roll in my timeline?

Yes, All B-roll added by Kapwing’s AI appears directly in the Kapwing Studio timeline, where it’s fully editable. You can trim clips, swap footage, reposition B-roll, adjust timing, apply filters, or remove clips entirely.

What file formats does Kapwing support?

Kapwing supports most major video, image, and audio formats, includingMP4, MOV, WebM, AVI, OGG, 3GP, MPEG, MP3, M4A, JPEG, PNG, and more.

Do I need audio or a script to auto-add B-roll?

Yes. To automatically add B-roll, Kapwing needs audio or text to analyze. The AI uses transcript and script analysis to understand your video’s topic and match visuals to specific moments.

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