Kapwing Company Blog

Scaling Kapwing to 100k+ Projects a day

After more than a decade of engineering experience, I joined Kapwing in 2018 as the first employee. Now, I lead the engineering organization and have touched nearly every part of the stack. In

Kapwing Plugins

Introducing Kapwing Plugins

We're opening up Kapwing to developers, animators, musicians, and more to build a video editor for modern creators. Welcome to Kapwing Plugins and the future of online video editing.

How We Built It: Audiograms in the Browser with Web Audio API & HTML Canvas

In Kapwing Studio, users can upload an audio or video file of their podcast, favorite song, or interview and make an animated representation of the audio frequency and amplitude over time using our Audio Waveform tool.

SEO

Content Cleanup: How We Acquired 100k Users on Search by Updating Old Content

In the first quarter of 2021, we ran 7 experiments on content maintenance to measure the ROI of refreshing old SEO content. Here's everything we learned.

Green Screen in the Browser With HTML Canvas

Kapwing's Studio now supports chroma key-based background removal, also known as green screen editing. This allows users to upload green screen videos, remove the green background, and replace it with whatever they choose.

Product Analytics at Startups

A solid product analytics stack is the foundation of data-driven culture. But, in the early days, how and when should founders invest in their startup's product analytics stack? This article explains how to set up a product analytics stack and enforce good data hygiene at a startup.

Why Online is the Future for Creative Software

As we've grown Kapwing to millions of creators, people - especially professionals used to the Adobe suite - sometimes discount our product because it's fully online. Given decades of reliance on heavyweight desktop

How We Consistently Write Trending Content

Trend Content Marketing has helped us scale our business to millions of users and hundreds of thousands of MRR. This article shares how we have scaled our approach to trending content

How to Implement Undo in a React + Redux Application

How to implement undo functionality in a react + redux web application. This article explains how we designed Kapwing's undo stack with notes on technical design and edge cases. A resource for other web developers adding undo to a browser-based productivity app.

How to Grow a SaaS Startup on YouTube: Learnings from Year 1

How does a startup get to their first 1000 YouTube subscribers and leverage YouTube to grow a SaaS business? In this article, I share our journey for other founders considering YouTube as an organic growth channel for their startup.

How to Rename Your Master Branch to Main in Git

If you're a software developer in 2020, you're likely familiar with the term "master" as the name of the primary branch of development in Git. One recent movement in the tech industry has

Seed Fundraising: 13 Tips You Won’t Get on Twitter

The interwebs will give entrepreneurs a lot of advice when it comes to raising money, but much of this literature is written by investors rather than founders, and some popular resources are from

How To Know When Your Startup is Failing

In 2017, I left Google to work with a friend and former co-worker on a startup idea. We named the company Hot Barber and bought the domain hotbarber.com. For two and a

Do Product Managers From Google Make Bad Startup Founders?

My cofounder and I both worked at Google for two years as Associate Product Managers. Then, we started a content creation website called Kapwing together. When raising Kapwing’s Series A, I got

Security Hole in Heroku's Mailing Service

Heroku recently exposed our private database information because of a serious security vulnerability in their email service. I wanted to share this security hole with other developers and Heroku customers who might be

Introducing Studio 2.0 by Kapwing

Enable your team or organization with simple, collaborative multimedia software. Work together in shared digital workspaces to get more work done faster. Make images, videos, and GIFs that are high-quality and up-to-date. Perfect for media teams, marketing orgs, schools, and more.

VIRAL: How We Used Watermarks to Grow our Startup

I'm the cofounder of a startup called Kapwing, a popular website for making videos, images, and GIFs. When we launched two years ago, we added a brand watermark to every clip made on

Announcing a New Milestone: Series A

I’m thrilled to announce today that we’ve partnered up with Saar Gur at CRV to grow Kapwing’s content creation platform. This Series A financing allows us to make Kapwing free

Online Multimedia Editor Kapwing Announces Series A From CRV

SAN FRANCISCO, CA. — September 24, 2019 10:00AM PT Kapwing, a free online image and video editing platform, announces an $11M Series A financing round led by CRV. Kapwing strives to empower a

What Happened When We Asked 200 Companies for Free Swag

In the venture-bloated Startup Land, it seems like every founder is trying to give away branded products for free. So how does a company leverage branded gear (“swag”) to win brand affinity? We