Video Usage At Startups: A Report

November 27, 2018 – Today, Wistia and Kapwing publish a co-authored report on “Video Usage At Startups”. In the last several months, Kapwing surveyed 132 startup founders about their use of video for business purposes and partnered with Wistia to publish the insights. The report details their insights: Video marketing is a popular medium among small companies: More than 85% of founders have made at least one video for business purposes. »

Author image Julia Enthoven

Press Stunts: The scrappy way to grow to a $20K MRR business

My cofounder and I have grown a $20,000+ MRR business in a year with trivial (<$1000) marketing spend. We’re 25-year-old product managers, not marketing gurus, but we are lucky to have discovered the power of SEO early on. Link building is the foundation of SEO, and we’ve learned a lot about getting people to link to your website along the way. In this post, I’ll describe the “press stunt” growth tactic and how it has helped our startup grow. »

Author image Julia Enthoven

How to Quit Your Big Co Job to Start a Company

Last July, I left my dream job at Google to work on a startup full-time. Since then, many of my entrepreneurial friends have asked me about the decision to leave a good corporate job for the risky unknown. In this article, I’ll give my advice to first-time founders who are torn between their startup dreams and their comfortable day job. Background After two years as an Associate Product Manager at Google, I left my job to work with other ex-APM, Eric Lu, on a startup. »

Author image Julia Enthoven

'Entrepreneurial': Natured or Nurtured?

My dad was born an entrepreneur. When he was 7, he sold lemons and avocados from the tree in the backyard on the side of the street. When he was 11, he got a job as a paperboy that required him to wake up at 4am before middle school. In high school, he and his brother moved junk in the family truck, and during college he made money playing for two local bands. »

Author image Julia Enthoven

How Apple got away with weakening the web

History For the last decade, it has been a mobile web UX standard that users can long-press on photos and videos to save the media to their local camera roll. On most Android phones today, you can long-press on a photo or video in Chrome and download it from the web. Downloading a Kapwing video on Android Chrome Sometime last year in an iOS 11 update, Apple silently added a change that prevents web developers from enabling video downloads from mobile Safari. »

Author image Julia Enthoven

Find a cofounder before you find an idea

Last July, I left a six-figure salary to work with a friend, Eric Lu, on starting a company. It didn’t work. We had to try out multiple ideas before we found one that stuck. Now that we’re running a thriving startup, Eric and I both know that we wouldn’t have been able to start Kapwing without the other. In this post, I’ll share my thoughts on finding a cofounder for people considering the tradeoffs of starting a company solo or looking for a partner. »

Author image Julia Enthoven

What I've learned about writing viral blog posts for the tech community

A blog about entrepreneurship has been the highest return on investment for my startup. Popular posts have driven leads worth hundreds of thousands of dollars to our website with little engineering effort. In this post, I’ll share some strategies and tips for blogging for the tech community. Background I’m the CEO of an early-stage startup called Kapwing, an online video editor for casual creators. Last November, a month after we launched, my co-founder and I decided to try blogging as an SEO strategy. »

Author image Julia Enthoven

Paternity leave at startups: how and why to design a policy for new parents

Last week, I was asked by a talented engineering candidate about my startup’s paternity leave policy. In this post, I’ll share how I designed a paternity leave policy for other clueless early-stage startup CEOs. Background I’m the CEO of a seed-stage startup called Kapwing, an online video editing platform. As 24-year-olds and first-time entrepreneurs, my co-founder and I started Kapwing last September in a casual, scrappy way: no health insurance, salaries, office, lawyer, or formal incorporation, just a Stripe account and two technical founders. »

Author image Julia Enthoven