Kapwing Blog

How do you organize your startup’s website? It depends on the stage your company is in. We have redesigned our landing page more than seven times since launching in September 2017, and we’re about to do another. I wanted to share takeaways from my startup journey for other first-time founders organizing their website. Background My co-founder (Eric) and I are both web developers. For the first seven months of Kapwing, we bootstrapped, building the product ourselves and getting traction out of our savings. »

November 27, 2018 – Today, Wistia and Kapwing publish a co-authored report on “Video Usage At Startups”. In the last several months, Kapwing surveyed 132 startup founders about their use of video for business purposes and partnered with Wistia to publish the insights. The report details their insights: Video marketing is a popular medium among small companies: More than 85% of founders have made at least one video for business purposes. »

My cofounder and I have grown a $20,000+ MRR business in a year with trivial (<$1000) marketing spend. We’re 25-year-old product managers, not marketing gurus, but we are lucky to have discovered the power of SEO early on. Link building is the foundation of SEO, and we’ve learned a lot about getting people to link to your website along the way. In this post, I’ll describe the “press stunt” growth tactic and how it has helped our startup grow. »

Last July, I left my dream job at Google to work on a startup full-time. Since then, many of my entrepreneurial friends have asked me about the decision to leave a good corporate job for the risky unknown. In this article, I’ll give my advice to first-time founders who are torn between their startup dreams and their comfortable day job. Background After two years as an Associate Product Manager at Google, I left my job to work with other ex-APM, Eric Lu, on a startup. »

My dad was born an entrepreneur. When he was 7, he sold lemons and avocados from the tree in the backyard on the side of the street. When he was 11, he got a job as a paperboy that required him to wake up at 4am before middle school. In high school, he and his brother moved junk in the family truck, and during college he made money playing for two local bands. »

History For the last decade, it has been a mobile web UX standard that users can long-press on photos and videos to save the media to their local camera roll. On most Android phones today, you can long-press on a photo or video in Chrome and download it from the web. Downloading a Kapwing video on Android Chrome Sometime last year in an iOS 11 update, Apple silently added a change that prevents web developers from enabling video downloads from mobile Safari. »

Last July, I left a six-figure salary to work with a friend, Eric Lu, on starting a company. It didn’t work. We had to try out multiple ideas before we found one that stuck. Now that we’re running a thriving startup, Eric and I both know that we wouldn’t have been able to start Kapwing without the other. In this post, I’ll share my thoughts on finding a cofounder for people considering the tradeoffs of starting a company solo or looking for a partner. »

A blog about entrepreneurship has been the highest return on investment for my startup. Popular posts have driven leads worth hundreds of thousands of dollars to our website with little engineering effort. In this post, I’ll share some strategies and tips for blogging for the tech community. Background I’m the CEO of an early-stage startup called Kapwing, an online video editor for casual creators. Last November, a month after we launched, my co-founder and I decided to try blogging as an SEO strategy. »