Repurpose Video Content

Take one video and turn it into multiple pieces of content. Win back hours of time spent creating and editing by repurposing just one video.

Repurpose Video Content Screenshot

Reach your target audience on any platform without feeling overwhelmed

Meet your target audience on the platform they spend most of their time on. Start growing your online presence by repurposing videos easily with Kapwing.

Maximize social media channels with video content

Never miss opportunities because of a lack of video content again. Creating and repurposing videos is 10x faster with Kapwing. Time to get in front of your target audience wherever they spend the most time.

Unlock the faster path for repurposing video

Accelerate your creative process by automating the most tedious edits you would have to make otherwise. With Kapwing, you have multiple preset formats for YouTube, Instagram, TikTok, and LinkedIn to automatically fit your video to the appropriate aspect ratio. Let Kapwing be your content’s personal tailor.

Reach your target audience on any platform without feeling overwhelmed Screenshot

How to Repurpose Video Content

  1. Import a video file

    Upload your video to Kapwing directly from your phone or computer. You can also paste the URL to your video, if your video is already living on social media like YouTube, Twitter, or Reddit.

  2. Repurpose video content

    Create multiple short clips out of long form videos using the video trimmer. To speed up your process, use Smart Cut to automatically remove silences from video or Find Highlights to instantly grab the best short video clips.

  3. Upload directly to social media

    Export your project and share your repurposed video across the Internet. Kapwing also has options to post directly to Facebook, Twitter, and TikTok once you’ve exported your video.

Launch your content marketing strategy forward with just one video

Simplify your workflow to conquer multiple channels

Save time and effort from starting a new video and create shorter clips out of existing videos to post to social channels. Each platform holds a different key to a successful marketing strategy—open the doors to increased engagement.

One video = an abundance of social media posts

Take one YouTube video and create short clips for YouTube Shorts, Instagram Reels, Instagram Stories, TikTok, or Linkedin. All you need is one full video, and you have upwards of 100 pieces of content. Start getting in front of your target audience on social media platforms they spend most of their time.

Establish and grow your brand’s online presence

With Kapwing’s preset canvas sizes for social media, you get to focus on sharing more content and connecting with your network. Gain more traction on your social media presence by repurposing your video content for podcast episodes, guest posts, or YouTube videos. The list goes on.

Frequently Asked Questions

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What are the benefits of repurposing content on social media?

Repurposing your own content enables you to reach a wider audience, meet your existing following on their favorite apps, and strengthen your online presence. Repurposing content for social media is the best way to, not only gain more visibility for your personal brand, but also for providing value to your audience. This gives you more of a chance to gain more viewers that stay longer and turn into long-term followers.

How do you repurpose existing content?

To repurpose content, creators will need to understand the requirements and specifications for each channel plus think about how the audience on that social media platform differs from their following on other platforms. In general, it’s useful to start with one head piece of content, then clip it down and resize it into clips for other short-form video channels. We recommend choosing one platform as your primary community and driving traffic to that community from other networks.

What are some examples of repurposing long form videos?

Here are a few ideas to turn video content into: video ads, a blog post, educational videos, customer testimonials, teasing a podcast episode—all without sacrificing some of your marketing budget. A great tool to repurpose social media content is the online video editor, Kapwing. Kapwing has multiple presets for social media size and dimensions including Instagram Reels, YouTube Shorts, LinkedIn Videos, and many more. You can use Kapwing directly in your web browser, so you can repurpose social media content on your phone or computer. This works on iOS, Android, MacOS, Windows, etc.

What does repurposing content mean?

Content recycling (or content repurposing) is a practice that involves taking existing content and transforming its components (idea, text, image) into other pieces of content that fit properly to its corresponding platform. An example of recycled content is turning a podcast into a blog post or turning a blog post into an infographic. This makes it easier for others to share your content, giving you more visibility on your work.

What's different about Kapwing?

Start creating immediately with thousands of templates and copyright free videos, images, music, and GIFs. Repurpose content from the internet by pasting a link.
Kapwing is completely free to start. Just upload a video and start editing. Supercharge your editing workflow with our powerful online tools.
Automatically subtitle and translate videos with our AI-powered Subtitler tool. Caption your videos in seconds, so that no viewers get left behind.
Kapwing is cloud based, which means your videos are wherever you are. Use it on any device and access your content anywhere in the world.
No spam or ads
No spam or ads
We don't serve ads: we're committed to building a quality, trustworthy website. And we will never spam you nor sell your information to anyone.
Kapwing works hard to help make the content you want, when you want it. Get started on your project today.
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Trusted by millions of creators all over the world
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Best online video service ever. And a miracle for deaf people.
[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)
Michael Trader
Information Services Freelancer
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This tool should be in every social media account managers' bookmark list.
I use this daily to help with video editing. Even if you're a pro video editor, their is no need to be spending hours trying to get the format correct. Kapwing does the hard work for you.
Dina Segovia
Virtual Freelance Worker
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It just works!
Kapwing is incredibly intuitive. Many of our marketers were able to get on the platform and use it right away with little to no instruction. No need for downloads or installations - it just works.
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Studio Production Manager at Formlabs
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With Kapwing, we're always ready to create.
Kapwing is an essential tool that we use in MOXIE Nashville every day. As a social media agency owner, there's a variety of video needs that my clients have. From adding subtitles to resizing videos for various platforms, Kapwing makes it possible for us to create incredible content that consistently exceeds client expectations. With Kapwing, we're always ready to create - from anywhere!
Vannesia Darby
CEO at MOXIE Nashville
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Spend less time learning... and more time crafting stories.
Kapwing helps you spend less time learning complex video editing platforms and more time crafting stories that will connect with your audience and customers. We've used the platform to help create engaging social media clips from our clients' podcasts and we can't wait to see how the platform simplifies this process going forward. If you've learned graphic design with Canva, you can learn video editing with Kapwing.
Grant Taleck
Co-Founder at
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It keeps getting better!
Kapwing is probably the most important tool for me and my team. It’s always there to meet our everyday needs in creating scroll-stopping and engaging videos for us and our clients. Kapwing is smart, fast, easy to use and full of features that are exactly what we need to make our workflow faster and more effective. We love it more each day and it keeps getting better.
Panos Papagapiou
Managing Partner at EPATHLON
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By the far the most user friendly software to use.
As a housewife at home looking to start a Youtube channel for fun with absolutely zero editing experience, it was so easy for me to teach myself via their YouTube channel. It takes the tediousness out of editing and encourages creativity. As long as Kapwing is around, I will be using their software.
Kerry-lee Farla
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Kapwing is my secret weapon!
This is one of the most powerful, yet inexpensive and easy-to-use video editing software I've found. I blow my team away with how fast and efficiently I can edit and turnaround video projects.
Gracie Peng
Director of Content
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Kapwing is king.
When I use this software, I feel all sorts of creative juices flowing because of how jam-packed with features the software really is. A very well-made product that will keep you enticed for hours.
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Video Editor
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Love this site.
As a English Foreign Language Teacher, this site helps me to quickly subtitle interesting videos that I can use in class. The students love the videos, and the subtitles really help them to learn new vocabulary as well as better understand and follow the video.
Heidi Rae
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Excellent subtitling features
[It] works perfectly for me. Have been using Kapwing for a year or so, and their automatic subtitle tool gets better and better every week, it's rare that I have to correct a word. Keep up the good work!
Natasha Ball
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Best online video service ever. And a miracle for deaf people.
[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)
Mitch Rawlings
Information Services Freelancer
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