If you’re managing multiple social media channels, you know how difficult and time consuming it is to share videos, pictures, and even GIFs on each platform. Video sharing platforms like YouTube always have a comment box for the community to chat about the video, connect with other people, or give feedback to the creator themself, but the tech specs are different than TikTok, Twitter, email, and other brand channels.
Reach a wider audience by reformatting content to fit every social media platform with Kapwing’s content repurposing tool. Our platform enables creators to spend time creating content— not remaking to get the right dimensions for your favorite platform. In Kapwing, you have multiple presets for each social media platform including YouTube, Instagram, TikTok, and LinkedIn. You can use safe zones to ensure that your content is visible and brand kit to enforce visual consistency. Regain creative control and focus on your content. Let Kapwing be your content’s personal tailor.
Upload your video to Kapwing directly from your phone or computer. You can also paste the URL to your video, if your video is already living on social media like YouTube, Twitter, or Reddit.
Choose from the list of preset formats for Instagram Stories, YouTube Shorts, LinkedIn Videos, and many more. Alternatively, enter the right dimensions for the platform you want your content to live on.
Export your project and share your repurposed video across the Internet. Kapwing also has options to post directly to Facebook, Twitter, and TikTok once you’ve exported your video.
Creating one video takes a whole lot of energy on its own. Remaking content to share on multiple feeds is not impossible, but it takes time away from you connecting with your network, creating more content, and sharing more value with your followers. At first, you might not care about cropping your video to fit another app’s format. Until, you have to make it fit the 9:16 Instagram Story format, the 4:5 Instagram Video format, and the 16:9 format for YouTube.
With Kapwing’s preset canvas sizes for social media, you get to focus on sharing more content. connect with more people, and have time for the important things in your life. Gain more traction on your social media presence by repurposing your video content for podcast episodes, guest posts, or YouTube videos. The list goes on.
Start repurposing every type of content you have to reach a new audience, maintain your following, or update your friends and family. If you have evergreen content, repurposing it secures its ability to live on the Internet accurately and fittingly, forever. Let your content flow like water through every platform for everyone to see.
To repurpose content, creators will need to understand the requirements and specifications for each channel plus think about how the audience on that social media platform differs from their following on other platforms. In general, it’s useful to start with one head piece of content, then clip it down and resize it into clips for other short-form video channels. We recommend choosing one platform as your primary community and driving traffic to that community from other networks.
Repurposing your own content enables you to reach a wider audience, meet your existing following on their favorite apps, and strengthen your online presence. Repurposing content for social media is the best way to, not only gain more visibility for your personal brand, but also for providing value to your audience. This gives you more of a chance to gain more viewers that stay longer and turn into long-term followers.
Kapwing’s video editor makes it easy to optimize the videos for all channels with resizing, clipping, and subtitling while keeping branding consistent.
Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.