Meet Repurpose Studio: Get social-ready clips from one video. Take me there →

Social Media Video Maker

Create videos for every social media channel like YouTube, TikTok, LinkedIn, and Instagram with easy drag-and-drop video editing—online and free.

Social Media Video Maker Screenshot

Create videos 10x faster with the #1 social media video editing tools

Turn 1 video into 5 social media video clips with AI

Editing clips for social media used to be slow and tedious. Now, you can instantly get viral clips from any video. Kapwing's new AI video highlights feature makes it easy: just upload your longer-form video, select the clip length and topics you want, and our cutting-edge tool will find multiple clips from your video.

Repurposing is critical for any social media strategy. Start getting ahead of the competition and repurpose video content for social media platforms. 

Boost viewer and follower count with video content on different platforms

Avoid the inner critic in your head—here, you don’t need to know anything about video editing to create videos for social media. Cast a wider net and capture your target audience’s attention with automatic subtitles and engaging voiceover videos. Now you’ve got a professional looking video that will hook viewers in and boost your brand’s online presence.

Video Poster

How to create videos for social media

  1. Start a new project or upload a video file

    Upload your video, image, or GIF into your own media library within Kapwing. Then, drag and drop any media into your timeline to start editing.

  2. Edit videos or repurpose content

    To fit the ideal social media video format, resize your video, embed subtitles, and trim it down to a shorter video. 

    (TIP): Use Magic Create to automatically turn any video into a social media video with the correct aspect ratio and scroll-stopping subtitles.

  3. Download and publish to social media

    Once you’re satisfied with your project, export your new social media video and download a file to publish it. 

Everything you need to create social media videos on one platform

Turn rough drafts into social-ready videos in seconds

Never feel overwhelmed creating videos for social media again. Unlike other social media video editing tools, Kapwing’s social media video maker equips you with an easy-to-use, full creative suite with a built-in library for stock videos, stock images, and social media video templates for TikTok, Instagram, and YouTube. With a social media video editor built just for speed, efficiency, and ease, you’ll never miss another content opportunity again. 

Spruce up your videos top-of-the-line video editing tools

Kapwing is an all-in-one video editing suite that includes everything you need to create great social media content. That also means essential features like the ability to:

  • Add subtitles to any video in one click. Get accurate, word-by-word subtitles for all of your videos instantly.
  • Resize videos in seconds. Our video resizer lets you select from popular dimensions or choose a custom aspect ratio.
  • Trim videos with a transcript. Kapwing lets you rough cut any video just by editing the text transcript—it's so easy!
  • Apply custom animations, video filters, and video overlays to touch up any video. Try popular effects for social media like progress bars or emojis.

What's different about Kapwing?

Start creating immediately with thousands of templates and copyright free videos, images, music, and GIFs. Repurpose content from the internet by pasting a link.
Kapwing is completely free to start. Just upload a video and start editing. Supercharge your editing workflow with our powerful online tools.
Automatically subtitle and translate videos with our AI-powered Subtitler tool. Caption your videos in seconds, so that no viewers get left behind.
Kapwing is cloud based, which means your videos are wherever you are. Use it on any device and access your content anywhere in the world.
No spam or ads
No spam or ads
We don't serve ads: we're committed to building a quality, trustworthy website. And we will never spam you nor sell your information to anyone.
Kapwing works hard to help make the content you want, when you want it. Get started on your project today.
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Trusted by millions of creators all over the world
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Best online video service ever. And a miracle for deaf people.
[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)
Michael Trader
Information Services Freelancer
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This tool should be in every social media account managers' bookmark list.
I use this daily to help with video editing. Even if you're a pro video editor, their is no need to be spending hours trying to get the format correct. Kapwing does the hard work for you.
Dina Segovia
Virtual Freelance Worker
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It just works!
Kapwing is incredibly intuitive. Many of our marketers were able to get on the platform and use it right away with little to no instruction. No need for downloads or installations - it just works.
Eunice Park
Studio Production Manager at Formlabs
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With Kapwing, we're always ready to create.
Kapwing is an essential tool that we use in MOXIE Nashville every day. As a social media agency owner, there's a variety of video needs that my clients have. From adding subtitles to resizing videos for various platforms, Kapwing makes it possible for us to create incredible content that consistently exceeds client expectations. With Kapwing, we're always ready to create - from anywhere!
Vannesia Darby
CEO at MOXIE Nashville
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Spend less time learning... and more time crafting stories.
Kapwing helps you spend less time learning complex video editing platforms and more time crafting stories that will connect with your audience and customers. We've used the platform to help create engaging social media clips from our clients' podcasts and we can't wait to see how the platform simplifies this process going forward. If you've learned graphic design with Canva, you can learn video editing with Kapwing.
Grant Taleck
Co-Founder at
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It keeps getting better!
Kapwing is probably the most important tool for me and my team. It’s always there to meet our everyday needs in creating scroll-stopping and engaging videos for us and our clients. Kapwing is smart, fast, easy to use and full of features that are exactly what we need to make our workflow faster and more effective. We love it more each day and it keeps getting better.
Panos Papagapiou
Managing Partner at EPATHLON
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By the far the most user friendly software to use.
As a housewife at home looking to start a Youtube channel for fun with absolutely zero editing experience, it was so easy for me to teach myself via their YouTube channel. It takes the tediousness out of editing and encourages creativity. As long as Kapwing is around, I will be using their software.
Kerry-lee Farla
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Kapwing is my secret weapon!
This is one of the most powerful, yet inexpensive and easy-to-use video editing software I've found. I blow my team away with how fast and efficiently I can edit and turnaround video projects.
Gracie Peng
Director of Content
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Kapwing is king.
When I use this software, I feel all sorts of creative juices flowing because of how jam-packed with features the software really is. A very well-made product that will keep you enticed for hours.
Martin James
Video Editor
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Love this site.
As a English Foreign Language Teacher, this site helps me to quickly subtitle interesting videos that I can use in class. The students love the videos, and the subtitles really help them to learn new vocabulary as well as better understand and follow the video.
Heidi Rae
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Excellent subtitling features
[It] works perfectly for me. Have been using Kapwing for a year or so, and their automatic subtitle tool gets better and better every week, it's rare that I have to correct a word. Keep up the good work!
Natasha Ball
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Best online video service ever. And a miracle for deaf people.
[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)
Mitch Rawlings
Information Services Freelancer
Ready? Let's do this.

Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.