How to Post a YouTube Video on IGTV

If you want to grow your IGTV audience, using YouTube videos you've already made is a great idea. Here's how to repurpose any YouTube video for IGTV.

How to Post a YouTube Video on IGTV

IGTV is Instagram’s alternative platform for posting longer vertical videos. For brands and influencers, IGTV is an opportunity to publish new content and reach users exploring the app for the first time.

But creating new content for IGTV alone is difficult, and if you’ve invested a lot in your YouTube channel you may want to bring over existing landscape videos to IGTV.

IGTV requires that videos are 9:16 and doesn’t have built-in tools for resizing videos. The result is that if you try to post a horizontal landscape video it will be cropped to a narrow middle section of the screen. In this tutorial, I’ll show you how to repost a YouTube video to IGTV without cropping out your video.

I'm going to show you two ways to repurpose any YouTube video for IGTV. I'll use Kapwing, an online video editor that allows you to work in your browser on any device, from desktop computers to smartphones. Here's how you can start reposting YouTube videos on IGTV:

Option 1: Resize your video by adding padding
Option 2: Rotate your video

Option 1) Resize Your Video by Adding Padding

Open Kapwing’s Video Resizer and paste the URL of the YouTube you want to Import. Then, select 9:16 from the canvas size options on the right side of the screen. Select your video, choose "Lock Ratio," and drag it to fit inside the canvas.


You can choose white or black padding to show up as your video's background. You can also make any other edits your video needs, like adding captions, graphics, titles, and music.

Once your preview looks right, just click the Export Video button in the upper right corner to process your video, then press Download. Once it's downloaded to your device, publish it to IGTV using the IGTV app.

If you're not signed into a Kapwing account, sign in or sign up using your Google or Facebook account – once you've signed into a Kapwing account, the watermark in the lower right corner will be removed from your final video.


Option 2) Rotate Your Video

Open Kapwing’s Rotate video tool and paste the URL of your YouTube video to import it. Once your video loads, select the video and drag the rotation button to make your video fit the way you want on the canvas.


Since it’s difficult to make and edit vertical 9:16 video, many creators have started posting rotated landscape videos on their IGTV channel, so yours will fit right in. Click Export to download the rotated video and post it to IGTV.

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