Meet Repurpose Studio: Get social-ready clips from one video. Take me there →

Share YouTube videos to Instagram Stories, Reels, or Posts

Edit, trim, and resize YouTube videos for Instagram with custom subtitles, automatic edits, and trending background music.

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Spotify
Google
Code.Org
Dyson
NYU
Facebook
Columbia
Whole Foods
Verizon
Harvard
UK Parliament
Louis Vuitton
Alberta

Magically turn YouTube videos into viral Instagram posts

Kapwing's Repurpose Studio manages clip-making, resizing, and subtitles for you in one automated workflow. Perfect for Instagram Reels, Stories, and native posts.

Get the best, short clips from your video

Hunting for the best moments takes a lot of time. Use Kapwing’s AI Clip Maker instead. Our app analyzes your transcript for cool highlights and provides ready-to-post clips for Instagram—complete with the correct aspect ratios and engaging subtitles. You can edit the subtitles to match your brand or add any other video effects you like.

Get video clips
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Resize your video just for Instagram

YouTube videos are typically horizontal, but Instagram videos should be vertical. What’s a content creator to do? Rely on Kapwing to help you resize videos so they actually look good on IG. Here’s how: just upload your video or paste the YouTube URL. Then, crop the video to hone in on the main subject or add margins on the top and bottom. And you’re done.

Resize my video
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Add subtitles to your videos automatically

Subtitles have a major impact on engagement and watch times—but creating them is a chore. Use Kapwing to auto-generate subtitles, with different styles to choose from. You can also create your own subtitle style with fonts, colors, and animation that match your brand and appeal to your audience.

Subtitle my video
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Keep active speakers centered in-frame

Do you have a talking head video on YouTube that you want to promote on Instagram? Get your editing tasks handled in minutes, not hours. Kapwing’s Auto Speaker Focus tool does just what it promises. It puts the speaker’s face front and center so your horizontal-to-vertical video conversion is effortless and flawless.

Try auto-framing
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"As a social media agency owner, there's a variety of video needs that my clients have. From adding subtitles to resizing videos for various platforms, Kapwing makes it possible for us to create incredible content that consistently exceeds client expectations."

Vannesia Darby

CEO of Moxie Nashville

Every video creation tool you need, all in one place
Get all your editing done in one place. Craft your videos for every platform using powerful features accessible for everyone.
Online video editor
Edit your videos with our fast, powerful video editor. Accessible for beginners, feature-rich for pros. Available on any device.
Magic subtitles
AI-powered subtitles let you add  word-by-word captions to any video. Change colors, fonts, and add animations or transitions.
Generative AI
Text to video is here. Create videos with a simple text prompt that include stock clips, music, subtitles, and transitions.
Collaborative editing
Organize footage and files with a sharedworkspace. Review and share feedback with your fast with real-time comments.
Edit video with text
Edit a video just by editing text. Trim or clip sections of a video by removing text from the video's auto-generated transcript.
Automatic resize
Resize, flip, or crop videos to fit any platform. Special social media Safe Zones ensure your content always fits correctly.
Instant transcripts
Transcribe video to text with a single click. Repurpose audio or video content into articles and text posts, or convert to subtitles.
One-click translation
Take your content global and translate with 70+ languages in seconds. Accurate translation for transcripts and voice overs.
Enhance audio quality
Clean audio automatically, remove background noise, add music and effects, and split or merge audio with our built-in audio editor.

Finish editing 2x faster with Kapwing

Whether you’re a marketer or content creator, one thing is for sure: editing isn’t the only thing on your to-do list. Kapwing AI makes all the tedious edits for you.

Share podcast videos on Instagram

Let’s face it, editing podcast episodes is tedious and repetitive. Kapwing offers tools to finalize the audio and video versions faster than ever. Automatically remove background noise. Store your intro and brand assets. Auto-generate transcripts and subtitles. Plus, pull from our massive library of royalty-free sound effects, music tracks, images, videos, and animations.

Edit a podcast
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Save your own video templates for later

Let’s take your video projects from frustrating to finished. A Brand Kit is one of the best ways to save a significant amount of time on editing. Make your own ready-to-use kit with logos, fonts, colors, subtitle styles, templates, and branded presets. Then, use it yourself or share it with the other marketers and content creators on your team. 

Start editing
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"Kapwing is probably the most important tool for me and my team. It’s always there to meet our everyday needs in creating scroll-stopping and engaging videos for us and our clients. Kapwing is smart, fast, easy to use and full of features that are exactly what we need to make our workflow faster and more effective."

Panos Papagapiou

Managing Partner at Epathlon

How to Share YouTube videos to Instagram

  1. Upload YouTube video

    In the Repurpose Studio, upload your YouTube video with the drag-and-drop feature or by pasting a link.



  2. Resize video for Instagram

    Once your video has been uploaded, adjust your video edits on the top toolbar. Here, you can resize your YouTube video for Instagram, using the 9:16 aspect ratio.


  3. Edit and export

    Continue editing your video and export as an MP4 file when you're finished.

    Note: Your suggested clips will always be available for you to revisit from your workspace.

Frequently Asked Questions

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How do I format a YouTube video for Instagram?

To format a YouTube video for Instagram, you need to change the aspect ratio from 16:9 to 9:16. Because shorter videos tend to perform better on Instagram, you should also post clips if your video is longer than 10 minutes. Lastly, make sure to add subtitles to improve watch times. You can manage all of these tasks in a single workflow with Kapwing. Just paste your YouTube video link, and our Repurpose tool will auto-generate perfectly formatted clips for you to choose from and edit to match your brand.

What are the best tools or apps to edit YouTube videos for Instagram?

Kapwing is the best tool for optimizing YouTube videos for Instagram because it manages multiple editing tasks for you in a few easy clicks. Kapwing automatically applies the correct aspect ratio and subtitles, with multiple text styles to choose from. You can format your entire YouTube video for Instagram or use our Repurpose feature to convert long videos into multiple Instagram-ready clips.

How do I extract and edit parts of a YouTube video for an Instagram post?

Instagram users generally prefer short and snappy content over full-length videos. To extract the best moments from your YouTube video, simply pop the video URL into Kapwing’s Repurpose Studio. Kapwing goes to work sourcing clips that are 30 seconds to a few minutes in length. Clips are automatically converted to an Instagram-perfect aspect ratio (9:16) with subtitles included. Select your favorite clips and customize them further. You can also extract video snippets simply by searching and editing your video’s transcript.

How long can an Instagram video be?

Instagram Story videos can be up to 60 seconds in length, Instagram Reels can be up to 90 seconds, and Instagram feed posts can be up to 60 minutes long. However, just because you can upload long videos to Instagram, doesn’t mean you should. Shorter videos often perform better, so consider using a tool like Kapwing to automatically generate engaging snippets formatted perfectly for Instagram.

What's different about Kapwing?

Easy
Easy
Start creating immediately with thousands of templates and copyright free videos, images, music, and GIFs. Repurpose content from the internet by pasting a link.
Free
Free
Kapwing is completely free to start. Just upload a video and start editing. Supercharge your editing workflow with our powerful online tools.
Accessible
Accessible
Automatically subtitle and translate videos with our AI-powered Subtitler tool. Caption your videos in seconds, so that no viewers get left behind.
Online
Online
Kapwing is cloud based, which means your videos are wherever you are. Use it on any device and access your content anywhere in the world.
No spam or ads
No spam or ads
We don't serve ads: we're committed to building a quality, trustworthy website. And we will never spam you nor sell your information to anyone.
Powerful
Powerful
Kapwing works hard to help make the content you want, when you want it. Get started on your project today.
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Trusted by millions of creators all over the world
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Best online video service ever. And a miracle for deaf people.
[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)
Michael Trader
Information Services Freelancer
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This tool should be in every social media account managers' bookmark list.
I use this daily to help with video editing. Even if you're a pro video editor, their is no need to be spending hours trying to get the format correct. Kapwing does the hard work for you.
Dina Segovia
Virtual Freelance Worker
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It just works!
Kapwing is incredibly intuitive. Many of our marketers were able to get on the platform and use it right away with little to no instruction. No need for downloads or installations - it just works.
Eunice Park
Studio Production Manager at Formlabs
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With Kapwing, we're always ready to create.
Kapwing is an essential tool that we use in MOXIE Nashville every day. As a social media agency owner, there's a variety of video needs that my clients have. From adding subtitles to resizing videos for various platforms, Kapwing makes it possible for us to create incredible content that consistently exceeds client expectations. With Kapwing, we're always ready to create - from anywhere!
Vannesia Darby
CEO at MOXIE Nashville
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Spend less time learning... and more time crafting stories.
Kapwing helps you spend less time learning complex video editing platforms and more time crafting stories that will connect with your audience and customers. We've used the platform to help create engaging social media clips from our clients' podcasts and we can't wait to see how the platform simplifies this process going forward. If you've learned graphic design with Canva, you can learn video editing with Kapwing.
Grant Taleck
Co-Founder at AuthentIQMarketing.com
Headshot of Panos Papagapiou
It keeps getting better!
Kapwing is probably the most important tool for me and my team. It’s always there to meet our everyday needs in creating scroll-stopping and engaging videos for us and our clients. Kapwing is smart, fast, easy to use and full of features that are exactly what we need to make our workflow faster and more effective. We love it more each day and it keeps getting better.
Panos Papagapiou
Managing Partner at EPATHLON
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By the far the most user friendly software to use.
As a housewife at home looking to start a Youtube channel for fun with absolutely zero editing experience, it was so easy for me to teach myself via their YouTube channel. It takes the tediousness out of editing and encourages creativity. As long as Kapwing is around, I will be using their software.
Kerry-lee Farla
Youtuber
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Kapwing is my secret weapon!
This is one of the most powerful, yet inexpensive and easy-to-use video editing software I've found. I blow my team away with how fast and efficiently I can edit and turnaround video projects.
Gracie Peng
Director of Content
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Kapwing is king.
When I use this software, I feel all sorts of creative juices flowing because of how jam-packed with features the software really is. A very well-made product that will keep you enticed for hours.
Martin James
Video Editor
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Love this site.
As a English Foreign Language Teacher, this site helps me to quickly subtitle interesting videos that I can use in class. The students love the videos, and the subtitles really help them to learn new vocabulary as well as better understand and follow the video.
Heidi Rae
Education
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Excellent subtitling features
[It] works perfectly for me. Have been using Kapwing for a year or so, and their automatic subtitle tool gets better and better every week, it's rare that I have to correct a word. Keep up the good work!
Natasha Ball
Consultant
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Best online video service ever. And a miracle for deaf people.
[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)
Mitch Rawlings
Information Services Freelancer
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