Magically turn YouTube videos into viral Instagram posts
Kapwing's Repurpose Studio manages clip-making, resizing, and subtitles for you in one automated workflow. Perfect for Instagram Reels, Stories, and native posts.
Get the best, short clips from your video
Hunting for the best moments takes a lot of time. Use Kapwing’s AI Clip Maker instead. Our app analyzes your transcript for cool highlights and provides ready-to-post clips for Instagram—complete with the correct aspect ratios and engaging subtitles. You can edit the subtitles to match your brand or add any other video effects you like.
Resize your video just for Instagram
YouTube videos are typically horizontal, but Instagram videos should be vertical. What’s a content creator to do? Rely on Kapwing to help you resize videos so they actually look good on IG. Here’s how: just upload your video or paste the YouTube URL. Then, crop the video to hone in on the main subject or add margins on the top and bottom. And you’re done.
Add subtitles to your videos automatically
Subtitles have a major impact on engagement and watch times—but creating them is a chore. Use Kapwing to auto-generate subtitles, with different styles to choose from. You can also create your own subtitle style with fonts, colors, and animation that match your brand and appeal to your audience.
Keep active speakers centered in-frame
Do you have a talking head video on YouTube that you want to promote on Instagram? Get your editing tasks handled in minutes, not hours. Kapwing’s Auto Speaker Focus tool does just what it promises. It puts the speaker’s face front and center so your horizontal-to-vertical video conversion is effortless and flawless.
"As a social media agency owner, there's a variety of video needs that my clients have. From adding subtitles to resizing videos for various platforms, Kapwing makes it possible for us to create incredible content that consistently exceeds client expectations."
CEO of Moxie Nashville
Finish editing 2x faster with Kapwing
Whether you’re a marketer or content creator, one thing is for sure: editing isn’t the only thing on your to-do list. Kapwing AI makes all the tedious edits for you.
Share podcast videos on Instagram
Let’s face it, editing podcast episodes is tedious and repetitive. Kapwing offers tools to finalize the audio and video versions faster than ever. Automatically remove background noise. Store your intro and brand assets. Auto-generate transcripts and subtitles. Plus, pull from our massive library of royalty-free sound effects, music tracks, images, videos, and animations.
Save your own video templates for later
Let’s take your video projects from frustrating to finished. A Brand Kit is one of the best ways to save a significant amount of time on editing. Make your own ready-to-use kit with logos, fonts, colors, subtitle styles, templates, and branded presets. Then, use it yourself or share it with the other marketers and content creators on your team.
"Kapwing is probably the most important tool for me and my team. It’s always there to meet our everyday needs in creating scroll-stopping and engaging videos for us and our clients. Kapwing is smart, fast, easy to use and full of features that are exactly what we need to make our workflow faster and more effective."
Managing Partner at Epathlon
How to Share YouTube videos to Instagram
- Upload YouTube video
In the Repurpose Studio, upload your YouTube video with the drag-and-drop feature or by pasting a link.
- Resize video for Instagram
Once your video has been uploaded, adjust your video edits on the top toolbar. Here, you can resize your YouTube video for Instagram, using the 9:16 aspect ratio.
- Edit and export
Continue editing your video and export as an MP4 file when you're finished.
Note: Your suggested clips will always be available for you to revisit from your workspace.
Frequently Asked Questions
How do I format a YouTube video for Instagram?
To format a YouTube video for Instagram, you need to change the aspect ratio from 16:9 to 9:16. Because shorter videos tend to perform better on Instagram, you should also post clips if your video is longer than 10 minutes. Lastly, make sure to add subtitles to improve watch times. You can manage all of these tasks in a single workflow with Kapwing. Just paste your YouTube video link, and our Repurpose tool will auto-generate perfectly formatted clips for you to choose from and edit to match your brand.
What are the best tools or apps to edit YouTube videos for Instagram?
Kapwing is the best tool for optimizing YouTube videos for Instagram because it manages multiple editing tasks for you in a few easy clicks. Kapwing automatically applies the correct aspect ratio and subtitles, with multiple text styles to choose from. You can format your entire YouTube video for Instagram or use our Repurpose feature to convert long videos into multiple Instagram-ready clips.
How do I extract and edit parts of a YouTube video for an Instagram post?
Instagram users generally prefer short and snappy content over full-length videos. To extract the best moments from your YouTube video, simply pop the video URL into Kapwing’s Repurpose Studio. Kapwing goes to work sourcing clips that are 30 seconds to a few minutes in length. Clips are automatically converted to an Instagram-perfect aspect ratio (9:16) with subtitles included. Select your favorite clips and customize them further. You can also extract video snippets simply by searching and editing your video’s transcript.
How long can an Instagram video be?
Instagram Story videos can be up to 60 seconds in length, Instagram Reels can be up to 90 seconds, and Instagram feed posts can be up to 60 minutes long. However, just because you can upload long videos to Instagram, doesn’t mean you should. Shorter videos often perform better, so consider using a tool like Kapwing to automatically generate engaging snippets formatted perfectly for Instagram.
What's different about Kapwing?
Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.