Create scroll-stopping videos for Instagram with Kapwing's online video maker. Subtitles, filters, effects, and more—get started for free.
Growing your Instagram following? You'll need videos that stand out and capture attention. Kapwing's video editor for Instagram can help. Our tool is packed with features for making unique, scroll-stopping Instagram Reels, Stories, and longer-form videos. Access unique and super-polished Instagram templates, video filters, automatic subtitles, stickers and emoji, and even custom animations. All these features are available right in your browser—there's no software to download! You can edit everything online.
Are you building your social media presence across multiple platforms? Our Instagram video maker helps you quickly cross-post any video to and from popular social media platforms: Instagram to TikTok, Instagram to YouTube, YouTube to Instagram, and so much more. Kapwing's automatic video resizer also makes it easy to tailor-fit your videos to the correct dimensions in just two clicks, and it's free to use.
Select the video you'd like to edit for Instagram and upload it to the Kapwing editor.
Apply filters, effects, subtitles, stickers, or even add subtitles to ensure your video is ready for Instagram. Automatically resize or crop your video to square, landscape, or vertical formats for Instagram posts, Reels, and Stories. Customize every detail of your video until it's perfect.
Click on the 'Export Project' button in the top right of the editor once you're finished to download and share your new video on Instagram.
Most video editors aren't built with Instagram and social media in mind. Kapwing is different—we're a web-based editor used by content creators and marketing teams who need to succeed on Instagram. That's why our Instagram video maker includes must-have features like magic subtitles, trending templates, one-click resize and repurposing, brand kits, and unique tools like our Instagram Reels safe zones overlay. With Kapwing, you can create engaging content for Instagram faster than ever before.
The secret to social media? Smart repurposing that takes winning posts from one platform and shares them to another. With Kapwing, content repurposing is made easy. Use our AI-powered tools to automatically resize and format your existing Instagram content to republish on other social media channels. Or, take successful videos from YouTube and TikTok and reformat them to work perfectly as Instagram videos, Reels, and Stories. Create once and publish everywhere with Kapwing.
There's nothing more intimidating than a blank page—or an empty video editor. With Kapwing, you can start with any of our dozens of video templates for Instagram and customize them to fit your style and brand. Or, try out Kapwing's one-click editing options for video details like subtitles, in-video images, emoji, progress bars, voice over and "storytime" tools, and much more. Beginner content creators love Kapwing, but advanced Instagram users can take our pro features even further.
Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.