Updated on October 3, 2022
Instagram has supported video content for a long time now, but they still don't give you nearly as many options as other platforms like YouTube or Facebook.
TL;DR – Use the Instagram Studio to trim your videos into shorter sections and upload them to Instagram Reels or your Feed.
One of the biggest restrictions on Instagram video content has been the length of videos you're able to post — and it's different for each video platform within Instagram.
In order of length, the restrictions are as follows:
- Instagram Stories: Videos up to 60 seconds long; all videos longer than 60 seconds can be trimmed in app.
- Instagram Reels: Videos less than 90 seconds.
- Instagram Video (aka regular Feed posts): Videos up to 10 minutes long.
You two options to post videos longer than 90 seconds on Instagram:
Option 1: Cut your video into shorter clips to share on Reels and Stories
Option 2: Upload to your Feed with Instagram Video (formally known as IGTV)
Which option should you choose, and what works best for Instagram? Let’s take a look.
Option 1: Cut Your Video into Shorter Clips
If you have a longer video that you want to post to Stories or Reels, your best bet will be to cut the video up into shorter sections:
- If it’s for an IG Story, cut the video into 60-second clips and post them one after another in the same post.
- If it's for Instagram Reels, trim your video until it's shorter than 90 seconds.
For Stories, you have the option to trim your video in Instagram before sharing to Stories, but the in-app editor is missing the precise control you'd want for trimming videos to a specific time stamp. If you want control over you own content and for the video to flow smoothly from one Story clip to the next, your best bet is to cut and edit the video yourself.
I recommend using the Kapwing Studio to cut your clips on a phone or computer.
Start by going to Kapwing.com in your phone's browser and click Get Started to enter the Studio. From there, upload your video from your phone or any online location.
Using the Timeline, Trim, Split, and Rearrange your video until you have the perfect clip of 90 seconds or less. Tap the Export button, then the Download button, and repeat the process for each video clip you want to post!
Option 2: Upload to Your Instagram Feed
In 2018, Instagram launched a solution for longer videos: Instagram TV, or IGTV for short. They've since retired IGTV, combining existing IGTV videos with Instagram Feed videos to create Instagram Video. You can now post longer videos, up to 10 minutes, directly to your Feed.
The trick with Instagram Video, however, is to pick the right thumbnail for your video to show up in your feed. Instagram allows you to do this when posting, so just make sure you know exactly which shot from the video you want your followers to see in your feed. You can also create and upload a custom thumbnail to use.
We hope this article helps you share all of your best videos on Instagram, no matter how long they are! If you're interested in more tips and tutorials on creating great digital content, check out the Kapwing YouTube channel. And while you're here, take a look at some related articles on editing content for Instagram: