Consistency is key when it comes to creating content. In order to raise awareness of your brand or to grow an audience, creators need to be putting out multiple pieces of content consistently. This means finding ways simplify and streamline the creation process. One way creators can use Kapwing to streamline creation processes is to create a Brand Kit.
What is a Brand Kit?
A Brand Kit is a collection of assets and stylistic choices that comprises your brand's visual identity.
Brand Kits are a way for creators to build visual consistency across their pieces of content with recognizable color palettes, fonts, and logos. Having this consistency allows viewers to quickly identify your content among the other content they see on social media platforms.
With a Brand Kit collaboration is also made easier, as multiple people can access the same brand assets for different projects without looking for the specific assets each time a new project is created.
Where can I find my Brand Kit on Kapwing?
On Kapwing, you can find find and create Brand Kits in the "Brand Kit" tab in the top left corner of your workspace. Since Brand Kits are created in a specific workspace, each workspace has its own Brand Kit.
You can also invite team members or collaborators to your workspace to set up the Brand Kit together and compile all of the assets that each person uses. They can also be invited after you've set up the Brand Kit so that they can use it as well and collaborate within a workspace to create projects.
How do I set up my Brand Kit?
Once you're in the Brand Kit tab, you can find options to specify your brand media (logos), colors, and fonts.
As a default, Kapwing's company logo, colors, and font appear in blank Brand Kits to serve as an example. To make it your own, you can remove our assets and add your own!
Upload any logos, color palettes, or fonts that you have used or want to use consistently in your content.
How do I use my Brand Kit assets, colors, and fonts?
Once you've set up your Brand Kit, you can use it in multiple ways.
When you enter the editor, you should see that:
- The color palette you chose populates in the right side bar:
2. When you add text, the font selected in your Brand Kit will be the default font. If you have multiple fonts in your Brand Kit, you can also see them in the font dropdown under the "Brand Font" section
3. For your logos, you can find them in the media tab on the left side bar, under the "my media" tab:
You can utilize the different brand assets in the above areas, or you can make content creation even simpler by creating a Brand Template.
Having a Brand Template allows you to truly streamline your content creation process. Whenever you need to create a new piece of content, you can use Brand Templates to create canvases that look similar every time. All you have to do is add your content to the template and you're done!
How do I set up Brand Templates on Kapwing?
At the very top of your Brand Kit, is a section to create a Brand Template, which combines all aspects of your Brand Kit into a Template. This allows you to streamline your editing by having a ready-made skeleton to upload your media into.
Another quick way to set up a Brand Template is by starting with a pre-made templates on Kapwing from our Template Library.
After you select the template that you want to modify, open the template in the editor. From there, you can use the Brand Kit that you built to modify the template to fit your brand:
- changing the background, text, and element layer colors
- changing the font
- adding a logo
You can also add a placeholder so that it's easier for you to upload a new image or video layer into your template.
After you're done editing your template, rename the project so that it's easier to identify in your workspace. Navigate back to your workspace, and find your project, click the three dots next to the project name to open the drop down menu and select the "Save as Brand Template" option:
Alternatively, you can create a Brand Template from scratch by going to Kapwing's Video Editor, and selecting the ratio for the content you'd like to create under the "start with a blank canvas" section.
Starting with a blank canvas allows for more customization as you can choose any ratio you'd like and create the Template completely from scratch to fit your needs. After you open a new blank project, you can use your Brand Kit again to create your template for future content.
How do I make new projects from my Brand Templates?
Once you've saved a Brand Template, you should see them at the top of your workspace every time you enter:
To start a new project, just click on the template that you'd like to use, to open a new project with your template already populated in the editor.
With your template already applied, you can finish up your project by uploading media, adding images, text, elements, or any additional edits, and then export your project.