YOUTUBE TO INSTAGRAM

Turn YouTube videos into Instagram Reels, Stories, and Posts

Convert YouTube

or, try a sample

YouTube video to scroll-stopping Instagram Reel

Instantly double your reach — without creating new videos

Effortlessly resize videos from YouTube to Instagram

YouTube videos are horizontal (16:9), while Instagram Reels and Stories use a vertical format (9:16). Kapwing’s free converter makes it easy to adapt your content by automatically resizing your YouTube videos in seconds.

You can crop to highlight the main subject or add margins to fit the vertical frame perfectly, saving time and effort compared to manually reformatting your content for each platform.

Resize Video

Expand your social strategy with Instagram-ready clips

Use Kapwing’s YouTube to Instagram converter to keep your social media calendar full of shareable clips. Our YouTube Clip Generator eliminates the hassle of manually finding and cutting segments from long videos, saving you hours with AI-powered clip detection.

The tool analyzes video transcripts to identify potential viral highlights, delivering clips optimized for Instagram Reels, Stories, and Posts — in any length you choose. Whether you’re a marketing professional, social media manager, or influencer, you can double your content output in minutes and reach your audience more efficiently.

Get Clips

A YouTube video is repurposed into a TikTok clip

Keep active speakers centered in-frame

If resizing a YouTube video with multiple speakers is a challenge, then you're using the wrong tools. Kapwing’s Auto Speaker Focus automatically centers the active speaker’s face, ensuring a polished horizontal-to-vertical conversion every time.

Best of all, the intuitive one-click tools make it easy for anyone to use — no video editing experience required.

Trusted by millions of creators all over the world

Rated 4.9 with 5024+ reviews

Rated 4.5 with 1380+ reviews

Rated 4.4 with 207+ reviews

It just works!

Kapwing is incredibly intuitive. Many of our marketers were able to get on the platform and use it right away with little to no instruction. No need for downloads or installations - it just works.

Eunice Park

Studio Production Manager at Formlabs

With Kapwing, we're always ready to create.

Kapwing is an essential tool that we use in MOXIE Nashville every day. As a social media agency owner, there's a variety of video needs that my clients have. From adding subtitles to resizing videos for various platforms, Kapwing makes it possible for us to create incredible content that consistently exceeds client expectations. With Kapwing, we're always ready to create - from anywhere!

Vannesia Darby

CEO at MOXIE Nashville

Spend less time learning... and more time crafting stories.

Kapwing helps you spend less time learning complex video editing platforms and more time crafting stories that will connect with your audience and customers. We've used the platform to help create engaging social media clips from our clients' podcasts and we can't wait to see how the platform simplifies this process going forward. If you've learned graphic design with Canva, you can learn video editing with Kapwing.

Grant Taleck

Co-Founder at AuthentIQMarketing.com

It keeps getting better!

Kapwing is probably the most important tool for me and my team. It’s always there to meet our everyday needs in creating scroll-stopping and engaging videos for us and our clients. Kapwing is smart, fast, easy to use and full of features that are exactly what we need to make our workflow faster and more effective. We love it more each day and it keeps getting better.

Panos Papagapiou

Managing Partner at EPATHLON

By the far the most user friendly software to use.

As a housewife at home looking to start a YouTube channel for fun with absolutely zero editing experience, it was so easy for me to teach myself via their YouTube channel. It takes the tediousness out of editing and encourages creativity. As long as Kapwing is around, I will be using their software.

Kerry-lee Farla

Youtuber

Kapwing is my secret weapon!

This is one of the most powerful, yet inexpensive and easy-to-use video editing software I've found. I blow my team away with how fast and efficiently I can edit and turnaround video projects.

Gracie Peng

Director of Content

Kapwing is king.

When I use this software, I feel all sorts of creative juices flowing because of how jam-packed with features the software really is. A very well-made product that will keep you enticed for hours.

Martin James

Video Editor

Love this site.

As an English Foreign Language Teacher, this site helps me to quickly subtitle interesting videos that I can use in class. The students love the videos, and the subtitles really help them to learn new vocabulary as well as better understand and follow the video.

Heidi Rae

Education

Excellent subtitling features

[It] works perfectly for me. Have been using Kapwing for a year or so, and their automatic subtitle tool gets better and better every week, it's rare that I have to correct a word. Keep up the good work!

Natasha Ball

Consultant

Best online video service ever. And a miracle for deaf people.

[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)

Mitch Rawlings

Information Services Freelancer

This tool should be in every social media account managers' bookmark list.

I use this daily to help with video editing. Even if you're a pro video editor, there is no need to be spending hours trying to get the format correct. Kapwing does the hard work for you.

Dina Segovia

Virtual Freelance Worker

View all reviews

Think YouTube. Think Instagram.

Millions of creators adapt long YT videos into Posts, Reels, and Stories

A YouTube vlogger films using a handheld camera

Mini-Vlogs

YouTube vloggers quickly make Instagram Reels and Stories from long-form videos to quickly reach their audience without manual editing

A mobile user scrolls through what appears to be an Instagram feed

Microlearning Posts

Online course creators convert instructional YouTube videos into bite-sized, visually engaging Instagram Reels and posts, complete with subtitles for improved accessibility

Three content creators shoot to camera, two of them smile as the other gives a product demonstration

E-commerce Demos

E-commerce brand managers repurpose longer product demos and unboxing videos to push product awareness and drive sales for free

A video camera records a preview of a DJ set

Event Recaps & Previews

Conference and concert organizers make Instagram Reels from YouTube videos to emphasize key moments in event recaps or boost awareness of upcoming dates

A beauty vlogger films a video on a mobile camera with a small microphone

Makeup & Skincare Videos

Kapwing's YouTube video to Instagram converter helps beauty influencers convert makeup and skincare content into short clips

A vlogger holds a yellow bag aloft to camera while giving a product demonstration

Reviews & Testimonials

Social media managers leverage user-generated testimonials and product reviews on their brand's YouTube channel to make Instagram-ready Reels, Stories, and feed posts

How to Share YouTube videos to Instagram

Upload YouTube video
Upload your video to Kapwing.com.
Resize and edit
Click "Resize project" in the right-hand toolbar and resize your YouTube video to vertical (9:16) format and choose from "Fill and crop" or "Fit to center"
Export and post
Make any final edits, such as trimming, splitting, and cutting the video into shorter clips. Export and download the file as an MP4, then post the clips to Instagram.

*To use AI to automatically find and resize clips within your video, add the YouTube video to Kapwing's AI Clip Generator and follow the steps.

Edit Instagram videos 2x faster

Let Kapwing's AI handle your tedious editing tasks

Customize your video with styles tailored to Gen-Z

Even if you're only looking to quickly convert YouTube content to Instagram, you should recognize the app's core Gen Z audience and their stylistic preferences. Kapwing's Brand Kit allows you to store logos, fonts, colors, and presets, ensuring an easy switch from one style to another.

Whether you're an influencer, part of a marketing team, or collaborating on a project that combines both, Kapwing’s platform helps you create clips featuring the latest Gen Z design trends, including emojis, stickers, and memes.

Increase engagement with auto-subtitles on every video

Adding captions can significantly increase watch time and engagement. If your YouTube video doesn’t already have subtitles, it’s essential to add them before sharing on Instagram.

With Kapwing, you can auto-generate subtitles and customize them with fonts, colors, and animations that match your brand. Unlike YouTube’s auto-captions, Kapwing’s subtitle and translation tools offer up to 99% accuracy, ensuring your message is clear across any platform.

Add Subtitles

What's different about Kapwing?

Easy

Start creating immediately with thousands of templates and copyright free videos, images, music, and GIFs. Repurpose content from the internet by pasting a link.

Free

Kapwing is completely free to start. Just upload a video and start editing. Supercharge your editing workflow with our powerful online tools.

Accessible

Automatically subtitle and translate videos with our AI-powered Subtitler tool. Caption your videos in seconds, so that no viewers get left behind.

Online

Kapwing is cloud based, which means your videos are wherever you are. Use it on any device and access your content anywhere in the world.

No spam or ads

We don't serve ads: we're committed to building a quality, trustworthy website. And we will never spam you nor sell your information to anyone.

Powerful

Kapwing works hard to help make the content you want, when you want it. Get started on your project today.

Frequently Asked Questions

Is the YouTube to Instagram tool free?

Yes, Kapwing's YouTube to Instagram tool is free for all users. The free plan includes some limitations to other editor features and applies a small watermark to the final video.

Is there a watermark on exports?

If you are using Kapwing on a Free account then all exports — including the convert YouTube to Instagram tool — will contain a watermark. Once you upgrade to a Pro account the watermark will be completely removed from your creations.

How do I format a YouTube video for Instagram?

To format a YouTube video for Instagram, you need to change the aspect ratio from 16:9 to 9:16. Shorter videos perform better on Instagram, so making focused clips between 15 and 60 seconds is ideal. Lastly, make sure to add subtitles to improve watch times.

You can manage all of these tasks in a single workflow with Kapwing. Just paste your YouTube video link, and our Repurpose tool will auto-generate perfectly formatted clips to choose from and edit.

How do I extract and edit parts of a YouTube video for an Instagram post?

Instagram users generally prefer short and snappy content over full-length videos. To extract the best moments from your YouTube video, simply add the video to Kapwing’s AI Clip Generator.

Kapwing goes to work sourcing clips that are 15 seconds to a few minutes in length. Clips are automatically converted to an Instagram-perfect aspect ratio (9:16) with subtitles included. Select your favorite clips and customize them further.

How long can an Instagram video be?

Instagram Story videos can be up to 60 seconds (split into 15-second segments), Instagram Reels can be up to 90 seconds, and Instagram feed posts can be up to 60 minutes long.

However, just because you can upload long videos doesn’t mean you should. Shorter, engaging clips often perform better, so consider using a tool like Kapwing to automatically generate videos formatted perfectly for Instagram.

Can you do an Instagram carousel post with video?

Yes, you can create an Instagram carousel post with up to 20 videos or a combination of both videos and images. With carousels, you can even use Instagram to post fairly long-form video content, as users can easily swipe to continue watching.

Does Kapwing have Instagram reel templates?

Yes, Kapwing has a selection of customizable Instagram reel templates — and a reel cover template — for you to use as a launchpad for perfecting your video content.

Whether you’re a travel vlogger, want to create a cooking profile, or are just looking to make a special happy birthday reel, a template is a great starting point to build from with brand imagery, video clips, stickers, GIFs, and much more.

Why should I convert a YouTube video into Instagram content?

There are many reasons to convert a YouTube video into Instagram content, but a few critical ones stand out:

Reach New Audiences: While there is overlap, YouTube and Instagram do attract different viewers. Repurpose YouTube videos to tap into a new audience on Instagram.
Maximize Efforts: Creating content for a bunch of platforms eats up a lot of time. Convert YouTube videos into Instagram-friendly formats to spend less energy and make your content go further.
Cross-Promote: When you're launching new YouTube videos, making Instagram clips of key moments helps you cross-promote and build buzz around new uploads, sending Instagram users to your YouTube channel.

What aspect ratios can the Clip Maker resize to?

Kapwing's YouTube to Instagram tool is built for social media, allowing you to easily resize content to fit any platform.

9:16 (TikTok, YouTube Shorts, Instagram Reels, LinkedIn Short-form videos)
16:9 (YouTube)
1:1 (Instagram post square)
4:5 (Instagram post portrait)

Read our social media aspect ratios blog to discover the best video sizes for every platform.

Discover Resources

How to Add Captions to Instagram Stories Automatically

How to Post Vertical Photos and Videos on Instagram (Without Cropping)

How to Post a Long Video on Instagram: Stories, Reels, Feed

More tools like this:Repurpose Video YouTube to TikTok Converter Video Resizer AI Clip Maker Resize Video for Instagram Instagram Reels Safe Zone Instagram Video Maker Instagram to YouTube Converter

Online video editor

Edit your videos with our fast, powerful video editor. Accessible for beginners, feature-rich for pros. Available on any device.

Magic subtitles

Add word-by-word captions to any video with Kapwing's subtitle generator. Change colors, fonts, and add animations or transitions.

Generative AI

Text to video is here. Create videos with a simple text prompt that include stock clips, music, subtitles, and transitions.

Collaborative editing

Organize footage and files with a shared workspace. Quickly review and share feedback with your team using real-time comments.

Edit video with text

Edit a video just by editing text. Trim videos or clip sections by removing text from the video's auto-generated transcript.

Automatic resize

Crop, flip, or resize videos to fit any platform. Built-in social media Safe Zones ensure your content always fits correctly.

Instant transcripts

Transcribe video to text with a single click. Repurpose audio or video content into articles and text posts, or convert to subtitles.

Translation & dubbing

Reach a global audience and translate videos in 100+ languages. Accurate translation for video subtitles and voice overs.

Enhance audio quality

Clean audio in seconds, remove background noise from videos, add music and effects, and split or merge audio with our built-in audio editor.

Ready? Let's do this.

Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.

Convert YouTube