AI UGC Generator

To create AI UGC videos, start a new chat with Kapwing AI. To create a one-off UGC video, type in a prompt describing your UGC creator, the background, and what you want them to say. Then click the arrow to generate. Kapwing AI will create an editable version.

If you want to create multiple videos with the same AI UGC creator, start by generating a reference image. Enter a prompt describing your UGC creator, including details like hair, facial features, gender, and background. Click to generate, then download your image. Click the @ icon in the prompt box and choose "Add character" from the dropdown menu, then upload your reference image and add a name, description, and voice.

After saving the UGC character, you can tag your them in future prompts to include them in your generation.

UGC (which stands for user-generated content) refers to photos, videos, reviews, or posts created by real people rather than brands. It’s typically filmed in a casual, authentic style, often on a phone, and shared on platforms like TikTok, Instagram, or YouTube. In marketing, UGC is used by brands to showcase products through the perspective of everyday users or creators, making the content feel more relatable and trustworthy.

Instead of relying on actual customers or creators, many brands use AI tools like the AI UGC Generator to create realistic, casual-style content, like selfie videos, product testimonials, or social media posts, that mimic the tone, setting, and behavior of traditional UGC.

Kapwing works with multiple AI models, including Veo, Seedance, and Kling. You can generate images using Seedream, Google Nano Banana, and GPT Image. You can select your preferred model using the settings in the prompt box, or let Kapwing AI intelligently choose the best model for your generation.

Absolutely, Kapwing's AI UGC tool can generate realistic images and videos, all in the same chat. Create AI UGC videos for advertising, testimonials, and product demos. Create AI UGC images to use as start frames for videos or for on-brand images for your company website or social accounts.

Yes, you can customize and save AI UGC creators to your Brand Kit, then tag to create videos and images featuring them.

Absolutely, you can easily include your product in images and videos. Upload a photo of your product to Kapwing AI, then prompt to have your characters interact with it in a video or picture. For example, upload a picture of a pair of headphones, then tag your character in a prompt like "@Jamie in a video showing off the headphones in the reference picture." Include details like the background and actions you want to see.

You can also generate an image of a character wearing or holding a product, then use it as the start frame for a realistic video.

Yes. Kapwing supports talking AI UGC creators with lip-synced dialogue and realistic voice generation.

Yes. Kapwing supports AI voices and lip-synced UGC videos in 40+ languages.

Yes. After generating a video, you can edit it in Kapwing Studio by adding subtitles, stickers, logos, overlays, B-roll, captions, and platform-specific resizing.

You can export UGC videos as MP4 files and resize them for TikTok, Instagram, YouTube, and other platforms using 9:16, 1:1, or 16:9 aspect ratios.