Businesses everywhere have turned to Facebook to create a page for their company. Some have ditched websites all-together since Facebook has all the resources to host what a website could do. (And it's free!) It doesn't matter if your business is well known, or just getting started, having a Facebook business page is a fantastic way to establish yourself and put your company on the map.
In this article, I am going to show you how to create your very own Facebook Business page and how you can connect it and use it for your social media platforms.
Here is what you'll need to do:
- Make a good email account
- Create a Facebook
- Connect to other social media accounts
Step 1: A Good Email Account
Now, if you are curious why I started with this, it's because you will need to have a reliable email to sign up with for a Facebook Business page. If you are already set up with one for business inquiries of any sort, then you can skip to Step 2. I won't go too deep into this, but starting an account with G-mail or Outlook is my personal recommendation. The reason I suggest having a new email for your business is so you can keep it separate from your personal correspondents. Even if your business page is just for fun, you never know what will happen! You want to make sure that your email directly relates and is something you will be active on.
Step 2: Facebook
Let's get into how you'll create your business page. We will go through a few steps which I will categorize into letters: (A. B. C. etc.)
A. Open Facebook.com
Creating a business account is slightly different than making a regular Facebook profile. If you are doing this directly through Instagram, I will touch on that a bit later. To start, you will head to the "Create a Page" on the Facebook sign up page.
B. Choose your category
You will be prompted with choosing a "business or brand" or a "community or public figure". Pick the option that best suits you.
After you pick, you will either need to login to an existing Facebook account OR create a new one. Use the email that I mentioned earlier! Once you have logged in, you will be taken to your regular feed.
On the left hand side (if you are on a computer) head to 'pages'. You might have to select the 'see more' button to extend the menu.
C. Continue creating your page
If you already have a FB business page, you will see them displayed. To start a new one, choose the 'create new page' option. Usually this is placed on the left hand menu. You will then be prompted to design your page.
D. Designing your page
This is the fun part! Here you get to create and customize your new business page. Start by titling the page, selecting the category, and writing a short description of what your business or brand is. As you edit it, you can see how it will appear on the page. When you have filled it out, you can select 'create page'.
Let's continue designing! You can edit your profile photo, (suggestion: you can make this into a video or make this look like your business card) add a cover photo (I'll touch more on this soon) and save it! If you don't have all the photos and content ready, then leave it blank for now and move on to Step 3. (I know, we haven't even gotten to step 3!)
Step 3: Creating and editing your content on Kapwing
I suggest using Kapwing to create your content. I say this because it's versatile for photos and videos, and one of the key things to do for your business is to make sure your brand's look is consistent throughout platforms. To design a cover photo, head to the Facebook Cover Photo template. This will give you the correct size dimensions.
Now, it's time to add a photo! You can add an existing photo from your workplace and projects, upload a new photo, grab one from online, or use one of Kapwing's stock images. After you've uploaded the photo, you can add text, additional photo cut outs, or create a GIF. It’s completely up to you!
When you are done, select 'publish' and download the photo. Afterwards, upload it to your Facebook Business Page!
When you are satisfied, click "save" so your hard work isn't lost!
My first instinct would be to start inviting your friends! There are lots of settings and things to play around with are to start getting used to.
Step 4: Linking other social media accounts
Remember when I said it's good to keep your brand and accounts consistent? Here's the time to do that! Instagram is the first and most obvious one. Why? Well, it's free AND Facebook owns Instagram so it's extremely easy to be inner-connected to the two. I won't dive too deep into this, but creating a business account through the Instagram App (I suggest doing this on your phone) is super easy and takes less than 5 minutes. Especially since now you have a Facebook account and page set up! You can easily turn an existing account into a business page, or create a new one.
I highly suggest creating or linking your Linked In page as well to your new Facebook Business page. It's short and simple to create a new one, or link it in your existing bio and description. Check out some of our LinkedIn design tips: LinkedIn Banner; LinkedIn Business Page; Add Subtitles to LinkedIn Video.
Whew! Thank you so much for taking the time and hanging out with me via Kapwing Articles. I hope this was a helpful guide in creating your own Facebook Business page. Kapwing has some other great resources that will help turn your videos into professional looking content. Feel free to tag us with a #kapwing for an extra like and follow on any platform! We appreciate any shoutouts, feedback, ideas, and general user love. Happy editing!