Businesses everywhere have turned to Facebook to create a page for their company. Some have ditched websites all-together since Facebook has all the resources to host what a website could do. (And it's free!)
It doesn't matter if your business is well known, or just getting started, having a Facebook business page is a fantastic way to establish yourself and put your company on the map. In this article, I am going to show you how to create your very own Facebook Business page.
Here is what you'll need to do:
- Create a Facebook Account
- Create and edit with Kapwing
- Connect to other social media accounts
Step 1: Create a Business Facebook Page
Let's get into how you'll create your business page. We will go through four steps to making a great Facebook profile for your business:
A. Open Facebook.com
Creating a business account is slightly different than making a regular Facebook profile. To open a business Facebook page, navigate directly to Facebook's "Create a Page" builder from Google. This page was redesigned recently when Facebook launched their new styling.
If you're not signed in to Facebok already, you can also use the "Create a Page" link right underneath the green "Sign Up" button from Facebook.com.
B. Set Up Your Page
Using the input boxes, type in your information.
- Name: How do people find your business or your page? Note that Facebook has some specific rules around naming and capitalization. For example, you can't use the word "Official" unless you are verified.
- Category: Up to three categories that describe what your business is or what it does.
- Description: Tell people what you do! This will be the first thing that page visitors read about your business, so make sure it's short, sweet, and to the point.
As you fill in your information, Faceboook will show a "mock up" of the page with your information filled in. Once it looks good, click the blue "Create Page" button to add a banner, profile picture, and more info.
C. Continue creating your page
Now your Business Facebook profile exists! You'll want to dress it up with an original cover banner and profile photo.
On the left hand side, you can add a profile picture and add a cover photo. If you don't yet have the images that you want to use, jump to Step 2 to learn about how to design custom Facebook graphics.
- The profile photo must be at least 170x170 in size. You can make this into a video or make this look like your business card.
- The cover photo should be 1640 x 856 pixels in dimension. There's all sorts of creative ways you can grab attention here – I'll touch on this later.
If you don't have all the photos and content ready, then leave it blank for now and move on to Step 3.
Step 2: Creating and editing your content on Kapwing
I suggest using Kapwing to create your content. I say this because it's versatile for photos and videos, and one of the key things to do for your business is to make sure your brand's look is consistent throughout platforms. Plus, Facebook has some pretty specific size and dimension requirements for its graphic elements, so using preset, pixel-perfect templates in the Kapwing Studio.
To design a cover photo, head to the Facebook Cover Photo template. This will give you the correct size dimensions.
Now, it's time to add a photo! You can add an existing photo from your workplace and projects, upload a new photo, grab one from online, or use one of Kapwing's stock images. After you've uploaded the photo, you can add text, additional photo cut outs, or create a GIF. It’s completely up to you!
When you are done, select 'publish' and download the photo. Afterwards, upload it to your Facebook Business Page!
When you are satisfied, click "save" so your hard work isn't lost!
My first instinct would be to start inviting your friends! There are lots of settings and things to play around with are to start getting used to.
Step 4: Linking other social media accounts
Remember when I said it's good to keep your brand and accounts consistent? Here's the time to do that! Instagram is the first and most obvious one. Why? Well, it's free AND Facebook owns Instagram so it's extremely easy to be inner-connected to the two. I won't dive too deep into this, but creating a business account through the Instagram App (I suggest doing this on your phone) is super easy and takes less than 5 minutes. Especially since now you have a Facebook account and page set up! You can easily turn an existing account into a business page, or create a new one.
I highly suggest creating or linking your Linked In page as well to your new Facebook Business page. It's short and simple to create a new one, or link it in your existing bio and description. Check out some of our LinkedIn design tips: LinkedIn Banner; LinkedIn Business Page; Add Subtitles to LinkedIn Video.
Whew! Thank you so much for taking the time and hanging out with me via Kapwing Articles. I hope this was a helpful guide in creating your own Facebook Business page. Kapwing has some other great resources that will help turn your videos into professional looking content. Feel free to tag us with a #kapwing for an extra like and follow on any platform! We appreciate any shoutouts, feedback, ideas, and general user love. Happy editing!