Why is video such a popular marketing "trend" year after year? We unpack the current conditions making video such a powerful marketing channel plus make a prediction for the future of video marketing.
We interviewed the former Director of Content at Intercom to unpack the data from a recent OGM report about the future of B2B Content Marketing. Here are his predictions and insights for your next strategy planning session.
Should your brand have a video marketing strategy? Take an inside look at Kapwing's own B2B video strategy and how we use video to support our overall content marketing and business goals.
We know that video is a crucial medium for brands right now, so why aren't more marketers making video? We address the three most common fears stopping marketers today from making video, plus provide tips for how to surmount them.
Thought leadership gets a bit of a bad rap, but done correctly, it can earn better-fit customers for your business and increase retention rates. Today, we break down how with our 3-part thought leadership framework.
Does influencer marketing work for B2B brands? Survey says: Absolutely yes! Let's deep dive into why B2B brands are leaning into influencer marketing, what that looks like, and how to incorporate it into your own marketing strategy.
You should be repurposing content — and we have the data to prove it. Brush up on the latest content repurposing statistics to level up your strategy.