According to an employee onboarding survey by Bamboo HR, 76% of new hires want on-the-job training. Who can blame them? A confident employee works quickly and effectively to fast track their way up the corporate ladder.
To support their growth, companies need to provide comprehensive material that accommodates different learning styles, and training videos meet this need. Visual learners have imagery to reference, and voiceovers help auditory learners process material through sound. Not to mention, training videos cut costs. Employers can repurpose videos for each training session, provided the information is up to date.
In this article, I'm sharing the ins and outs of training videos, then how to make your own to support and retain talent.
What is a Training Video
Simply put, a training video is an educational video that teaches someone how to do something, and the structure depends on the role. For example, presenter-style training videos feature a subject-matter expert talking to a virtual audience. You've likely seen this format on HubSpot and LinkedIn, while screencast training videos are ideal for technical tutorials. In many cases, both structures appear in training videos. Below is an example.
How to Make a Training Video
With the basics covered, let's dive into how to make a training video suited for your needs. You don't need fancy equipment to create a visually appealing video or expert editing skills. At most, you'll need a camera, a screen recorder, and a video editor. In this example, I'm using Kapwing, a free online video editor you can use on any device to record and edit my training video.
Step One: Pick a Topic
Before recording, grab a notebook and a pen (or your computer) and begin jotting down topics to cover in your training video. The more comprehensive your notes are, the better. I recommend including subtopics to uncover unapparent details. Chances are, you've been in this role for a while, and it's normal to have forgotten some information.
If you need help coming up with ideas, ask coworkers for suggestions and spend time reflecting on what you wish you would've known as a new employee. This step is imperative and if done well, can ensure new hires will thrive in their roles. Below are a few questions to help you get started.
- Who is your target audience
- What resources do they need to be successful
- What challenges are commonly faced in this role
- What are the short-term and long-term goals
As you narrow down topics and gather information, consider how long your training video will be. According to an analysis of 6 million videos by researchers at MIT, videos lasting less than six minutes are more engaging. You can have a six minute video for each topic, then include a break in between for a small discussion or questions.
Step Two: Write a Script
Stage fright is a normal feeling that occurs when the camera comes on, but a few deep breaths and a script can alleviate some of that pressure. Begin your script with an introduction of yourself, the topic, and what you're hoping to achieve at the end. Write your script in a conversational tone to appeal to a potentially anxious audience. This is a new journey for them and hearing a friendly voice can put them at ease while keeping them engaged.
Grab a timer and a voice recorder, then begin reading your script aloud. Listen to your recording to see how fast you're talking and if the cadence sounds natural. If you want a second opinion, grab a close friend or two and have them listen to your audio. After a few tries you'll start to feel comfortable, then review the duration of your script. If it's too long, try condensing sentences that do not contain vital information.
Step Three: Record Training Video
Whether you doing a presenter style video or a screen recording, I suggest starting with an introduction of yourself. To record yourself, open Kapwing Studio, click "start editing," then "record" on the bottom left side of the Studio. After you click "record camera," you can choose your webcam and microphone. You can change the size of your video by selecting an aspect ratio under "output size" or click "custom size" to use different dimensions.
If you've already recorded a video, click "upload" at the top, drag and drop the video from your computer, or paste a video URL. With the free version of Kapwing, you can export videos up to seven minutes long. To record begin recording your screen, click "record" at the bottom left corner, then click, "record screen." From here, you can toggle on your camera and microphone to record a voiceover.
Step Four: Edit the Video
Let's make a few edits to take this training video to the next level! You can drag the ends of a clip to trim the length and use the split button above the timeline (or the "s" key) to add cuts. To rearrange the order of your layers, drag and drop them onto the timeline.
You can add slides between clips to create a section for a Q&A session or to introduce the next topic. Click "text" on the the left side of the Studio and place it at the end of a video layer. Then you can customize the text, change the background color, and click "elements" to create a unique border with shapes.
If you click "plugins," you can find freely useable pictures from Unsplash, Pexels, and Pixabay to use for your background. Pixabay is great source for free vectors and illustrations to create impressive charts. You can drag the corners of the image to change the size and click "adjust" to change the appearance.
To make your video more accessible to viewers, click "subtitles" at the top of the screen and "auto-generate" to automatically create the text. You can manually add subtitles and set your own timestamp by typing in a start and end time. Adjust the text position, font, color, and size to what you prefer so your subtitles are clearly visible against the video.
Step Five: Export and Download
Click the play button to review the final results, then add any finishing touches. When you're ready, click the green export video button at the top right corner of the Studio. After the video has been processed, click "download" to save it to your computer.
Now, you're well on your way to providing a positive onboarding experience for new employees. Subscribe to our YouTube channel for TikTok and Kapwing tutorials and follow us on Instagram and Twitter to stay connected.