If you’re looking for a new job, career shift, or professional upgrade in 2020, you’re familiar with the outsized role that digital media has come to play in nearly every sector.
If you’re writing cover letters or putting together portfolios for positions like “Audience Engagement Coordinator,” “Social Media Manager,” or “Community Growth Specialist,” you’ll also be very familiar with a specific phrase from job postings: “Basic video editing skills.” Do you have them? If you’re a bit fuzzy on the details, here’s what you should expect “Basic video editing skills” to mean in 2020.
- Video accessibility
- Social media specifications
- Titles & transitions
- Storage & sharing
- Music & narration
1. Video accessibility
Online accessibility is important, but #1? Yes – and for all online groups, not only for audiences lacking access to video content, like visually or hearing-disabled populations. On Facebook, for example, about 85% of videos are watched without sound. So if you don’t add subtitles to your videos, you’re losing the majority of your video content’s potential reach, not only audiences with difficulty hearing.
Other forms of accessibility are necessary for video producers to understand, more in 2020 than ever before. Making sure information is conveyed at a casual pace, adding translation to relevant materials, and embedding content warnings in potentially harmful videos are all necessary responsibilities of anyone working with video in 2020. Each of these tasks is easy to accomplish, even if you’ve never worked with media accessibility before. Here are some resources to get started:
- Adding subtitles to videos
- Translating video content
- Adding content warnings to videos
- Web accessibility overview
2. Social media specifications
If you’re expected to create videos to be shared across various social platforms, you’ll need to know how to adapt your content for one site or another. This seems simple, but there’s an increasing number of viable video platforms, and each has its own specs for video size, duration, aspect ratio, and audience acquisition metrics.
Since every platform is different, you’ll want to use a one-stop shop to meet all your video specifications, rather than simpler, one-off editing apps or professional, in-depth desktop editors. Kapwing is designed for this purpose, allowing you to create rapid-fire versions of your video content, changing your video length, combining clips, adding text or subtitles, re-formatting aspect ratios, and adjusting video quality according to the specs you need to meet for different social platforms. To start gaining proficiency with this skill, check out this resource on video specifications for various social media platforms.
3. Titles & transitions
Now we’re getting into the specifics of video editing that are most important for basic content creation in 2020. No matter what kind of video work you generally do, there are several elements that separate professional video work from personal or recreational content: titles and transitions are two of the most important.
You might be used to using certain entry-level desktop apps to add text to your videos. iMovie, for instance, give you several preset text options with some animation styles. And for simple transition animations with high customization options, iMovie is the perfect beginner's tool. To work with any video projects and on any device, however, you can also use Kapwing to add & edit text elements for your videos. You can add multiple text boxes with custom timing, font, size, style, outline, background, color, shadows, and animation.
4. Storage & sharing
Believe it or not, basic video editing skills entail more than just editing video. You also need to have some basic familiarity with using the videos you create and edit. More specifically, you need to know how to store all your video files and versions, plus how to share them on various platforms, coordinate with collaborators, and manage team video workspaces.
If you’re the only one working on it, of course, you can simply store your videos on your own device, although this can end up occupying a lot of your computer’s storage space. If you’re working with others, however, it’s better to use a central, online storage location. Google Drive is perfect for this purpose, giving you plenty of convenient storage space and full control over your sharing options. If you’d like to store your videos in the same location where you create and edit them, you and your collaborators can use a Kapwing Workspace, where editing and storing can occur in the same place and at the same time.
5. Music & narration
Even if you’ve mastered visual video editing, adding text, animation, graphic design, and accessibility features, there’s still a crucial part of video content that remains: the audio. Any professional video editing task will also involve some basic audio editing, from adding and adjusting background music tracks to balancing the volume level of added narration layers. Especially if you’re working on video-first platforms like YouTube, IGTV, or Facebook Watch, your audience’s expectations for video and audio quality will be pretty high.
If you want to have some control over the audio tracks of your video content while working on any device, you have several options. Desktop apps like Adobe Premiere, Final Cut, or After Effects are great places to do your video editing, but the work you do in these apps is generally a big cut above “basic video editing.” For the most important audio editing tasks, you can easily get your work done quickly and conveniently using free softwares like iMovie or Kapwing.
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