In the virtual world, creators are always looking for new ways to keep their audiences engaged. Maybe you made a game and you want to reward your players for reaching the next level. Maybe you have an online store and you want to make your customers excited about unlocking a special discount.

No matter what the purpose, digital badges are a fun and simple way to show your audience that you appreciate them. And the best part is you can create them on Kapwing for free!

Creating a digital badge on Kapwing requires you to follow just a few simple steps:

  1. Create a project in Kapwing Studio
  2. Choose a basic image or shape and remove the background
  3. Choose the shapes and colors for your badge
  4. Add text
  5. Add animation (optional)

1) Create a project in Kapwing Studio.

You’re going to want to start by visiting Kapwing.com and clicking on the button that says “start editing.” This will take you directly into Kapwing Studio where you can easily design your badge.

Once you are in the Studio, you will have the option to either start with a blank canvas or upload your image. You can upload any image you have downloaded on your computer, but you don’t need to. Kapwing has enough shapes and colors for you to design a badge from scratch.

2) Choose the background color

Once you have clicked on “blank canvas,” you should see a blank white page in the Kapwing studio. Now, you need to find a base image for your digital badge.

For this example, I searched “shield” in the images section on the upper left-hand corner and chose the image below as my base image. You can also go to the elements section on the upper right-hand side to look for more basic shapes.


After I was done, I also removed the background from the image using the magic wand tool on the right-hand side. You can read more about how to remove the background from an image here.  

3) Choose additional shapes and colors for your badge

Next, you can add additional images, shapes, and colors to make your badge look more professional. You can add a shape by clicking on “elements” in the upper right-hand corner, and then click the shape you want to use. In the example below, I chose the star shape. I also added a ribbon from the images section.

You can make the shape bigger or smaller by dragging the blue circles surrounding the shape with your mouse. You can also adjust the color once again by clicking “#ffffff” underneath where it says “Fill Color”. If you want to create a border around the shape, you can click on “Outline Color” and choose a color to make a border.

4) Add text

You can add text in Kapwing Studio by clicking on the textbox in the upper left-hand corner. You can adjust the size, position, and color of your text in the same way that you did for shapes. You can also add a shadow or glow effect to your text if you would like.

5) Add animation (optional)

The most exciting digital badges often have animation. Thankfully, this is easy to add in Kapwing. Simply click on the part of your badge you would like to animate. For this example, I’m going to click on the text. Next, click on the word “animate” on the top of the right-hand side next to the word “edit”.

From there, you will see a selection of different animation options. Simply select the one you like the best and you are done! If you would like to do more complex animation, you can read about how to do that here.

I hope this article helps you get started on your own digital badges! If you want more content like this, subscribe to our YouTube channel or follow us on Twitter.


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