Free This or That Story Templates
Pick from dozens of eye-catching either-or templates designed to boost engagement and spark conversations with your followers. Perfect for polls, preference questions, brand comparisons, product launches, audience surveys, and interactive content that keeps your community coming back for more.

















































































































































































































































































































































































































Perfect This or That Templates for Instagram Stories
Are you looking to boost engagement on your Instagram Stories with interactive content that your followers will love? This or That templates are one of the most effective ways to spark conversations and increase interaction on your social media posts. With Kapwing's collection of free, fully customizable This or That Instagram Story templates, you can create eye-catching polls and questions that encourage your audience to participate and share their preferences. Whether you're asking about food choices, lifestyle preferences, or fun hypothetical scenarios, these professionally designed templates make it easy to create polished, engaging content in minutes. Simply choose your favorite design, customize the colors and text to match your brand, and watch as your story views and engagement rates soar with content that truly connects with your audience.

Frequently Asked Questions
What are this or that Instagram story templates and how do they work?
This or that Instagram story templates are pre-designed graphics that present two options for your audience to choose between. They typically feature split-screen layouts with contrasting choices like 'coffee or tea,' 'beach or mountains,' or 'Netflix or books.' Your followers can engage by responding to your story or using the poll sticker to vote. These templates make it easy to create engaging, interactive content that sparks conversation and helps you learn more about your audience's preferences.
What types of content work best with this or that story templates?
This or that templates work great for lifestyle choices, preferences, and fun debates. Popular options include food comparisons like 'pizza or burgers,' seasonal choices like 'pumpkin spice or peppermint,' fashion decisions like 'sneakers or heels,' entertainment picks like 'horror movies or comedies,' and travel preferences like 'city or countryside.' You can also use them for business purposes to gather customer feedback on products, colors, or services. The key is choosing relatable topics that will resonate with your specific audience.
How can this or that Instagram stories help grow my engagement and following?
This or that stories naturally encourage audience participation because they're quick and easy for followers to respond to. When people engage with your content through comments, DMs, or poll votes, Instagram's algorithm recognizes this as valuable content and shows it to more users. These templates also help you understand your audience better, allowing you to create more targeted content in the future. Additionally, they're highly shareable - followers often repost interesting this or that questions to their own stories, which can introduce your content to new potential followers.