Let’s talk Twitch clips. Whether you smell viral potential in a stream or want to share a best-of moment with an Instagram audience, Twitch has made it easy to capture a clip. Posting a Twitch clip to Instagram can be just as simple.
30 million people use Twitch every day, and at any given time there are over 100,000 content creators streaming live. Twitch clips are great shortcuts to introduce or catch up on a channel. They’re 5- to 60-second long excerpts from a stream, and anyone can make one from both live and saved streams. You can quickly make a clip yourself or share one someone else has published.
If you have Twitch content you want to share but aren't sure how to post it to social media, read on to learn how to edit and post Twitch clips to Instagram in a matter of minutes, for free.
Formatting for Various Instagram Video Formats
Instagram is increasingly interested in video content. With its estimated 1.4 billion users, it’s a great space to attract fresh eyes to your Twitch content, whether you’re a streamer building a brand or a fan sharing favorite moments with your friends.
Instagram and Aspect Ratio
While every TikTok video fits the same aspect ratio (9:16), Instagram gives you a slew of options. This might seem confusing, so let’s break it down.
You have three options to post a clip: Stories, Videos, and Reels.
Decide what fits your purpose: a story that will disappear in 24 hours? A reel to capture that TikTok energy? A video to live on your feed?
Reels are arguably the best fit for posting Twitch clips, as they're featured on Instagram's Explore Page. Reels and stories both fit a 9:16 frame every time.
Instagram videos, on the other hand, have the same flexibility as photos you post to the platform. You can upload a video as a square (1:1), portrait (4:5), or landscape (16:9).
Keep in mind that on the grid that is your Instagram profile, a video set in any of those aspect ratios will appear in thumbnail form as a square.
If you’re debating aspect ratios for a feed video, try 4:5. These videos are optimized to grab attention by taking up more real estate on a scrolling Instagram user’s screen, showing more content than white space.
Instagram and Time
The other consideration for Instagram besides aspect ratio is time. Twitch clips run anywhere between 5 and 60 seconds. This makes them good candidates for all of Instagram’s upload options.
Reels can run between 15 and 60 seconds. Feed videos can match any Twitch clip’s length, and Stories can handle videos up to 60 seconds—though anything beyond 15 seconds will be automatically split into multiple Stories.
No matter your choice, there’s a quick and simple way to crop and edit your Twitch clip!
Editing Your Twitch Clip to Post on Instagram
Let’s say you have a 20-second clip and decide to make it an Instagram reel. Kapwing is the free, online video editor you can use to do this quickly and simply.
Step 1: Upload your Twitch clip into Kapwing.
Head to the Kapwing Studio and upload your Twitch clip. You can either upload from your computer, or paste the link in the URL bar.
Step 2: Select your video and click Lock Ratio.
When you've uploaded your video, lock the aspect ratio of the original video. This will prevent the video from resizing automatically when you create the Instagram-formatted background in the next step.
Step 3: Click the background of the editor to deselect the video
Once you've deselected the video, choose 9:16 from the common output options available on the right sidebar.
You’ll now have a white 9:16 canvas behind your clip.
You can select the video layer to manually resize, if there's a particular portion of the screen you want to focus on.
If you wanted, you could export your video and upload it to Instagram at this point. You’ve created the right proportions, so you’ve accomplished what you needed!
Step 4 (optional): Select your video layer, then copy and paste.
If you're unhappy with the extra white space, don't worry. Since Twitch shows both streamers and the activity on their screens, you might split the screen to highlight both elements.
To do this, you'll need this second copy of the video layer to extract the streamer's webcam footage. Click on your video layer, then right-click and select "copy." Once you've copied the layer onto your clipboard, right-click again and select "paste."
You can also use the keyboard shortcut "CTRL/⌘+C," then "CTRL/⌘+V" to copy and paste easily.
Step 5 (optional): Select that second video layer and crop.
When you select the second video layer, crop it around the streamer's box. Crop or resize the original video to fit however much of the screen you want. Then, arrange the two layers as you like on the canvas.
Step 6 (optional): Customize your video to stand out on the Explore page.
Try changing the background color or even adding a background image if some of the white canvas is still visible. You can choose to match your profile's aesthetic also.
The background image used below was found by typing "pattern" in the copyright-free image sourcing tool on the left side of the editor. Once you've selected the image you want, send it behind the clip with the layers tool on the right. You can also right-click and select Send to Back.
Step 7: Export and download!
Once you're happy with your creation, click "Export video" in the top right-hand corner of your project space. When your video is prepared, click "Download" to save it.
If you want to get rid of the watermark, all you have to do is make a free Kapwing account—which has the benefit of being accessible on any device, so you can edit your video on your laptop and download it on your phone, for example.
Step 8: Upload your Twitch clip to Instagram.
Now you can post your customized Twitch clip to Instagram like you would any other video, or decide to post it as a reel.
If this tutorial helps you upload a Twitch clip to Instagram, give Kapwing a follow and tag us so we can see and support the content! Check out Kapwing’s Resource library for more useful articles.
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