Playing with color saturation can strengthen or weaken colors in images, GIFs and video, casting different visual moods. This post will show you how to adjust saturation in your videos and GIFs with a free, online tool so you can make your next dramatic masterpiece!

Why enhance or remove color saturation?

Want to blast a viewer with vivid color, or create a cold, distant mood? Enhancing saturation can make colors bolder, creating a lively image, while removing saturation can create a milder, flatter image. Enhanced saturation on landscape photos makes the viewer feel like they can jump into the scene, and removing saturation on a portrait, or landscape, can set a more stern/depressed/ tone.

Kapwing, a free online video editor, is the first website where users can adjust video or GIF saturation directly without needing to download software.

How to Enhance or Remove Color Saturation

Step 1: Go to Kapwing's Studio

Start off by opening the Kapwing Studio and clicking "Get Started." This will open Kapwing's free online video editor.

Step 2: Upload your video or GIF

Using the "Upload" module, upload your video, GIF, or image from your camera roll or computer. You can also import from YouTube, Google Drive, GIPHY, or other websites if your media is already online. Once your media is uploaded, you will see a preview of the video.

Click on the video layer and find the "Adjust" tool in the right-hand panel.

Step 3: Adjust the Saturation

Find the saturation tool in the third line. Move the bar to the right to increase the color saturation, and to the left to decrease it. The “Reset” button takes back to the original video. Once the preview looks right, click ‘Done Adjusting' to return to the Studio.

Step 4: Download and Share

Back in the Studio, click "Publish" to burn your final video together. You can also add other edits, like appending a second scene, resizing your video, changing the speed of the video, rounding corners, or adding text.

After your video is finished, you can download it (with no watermark!) and share directly to Instagram, Facebook, Twitter, or elsewhere. Here's the filtered video that I made, before and after using Kapwing:


Thanks for reading! You don’t have to be a Hollywood big shot or a film school graduate to be a video editing pro. I hope that Kapwing’s filters tool enables you to make brighter, more saturated videos, GIFs and images.

Feel free to reach out to us on Twitter or over email with your feature requests and comments about Kapwing. Enjoy your artistic journey, and share your results with us by tagging #kapwing on Twitter, Instagram, etc.!