Enhance GIFs, Videos, and Images with Color Saturation

Enhance GIFs, Videos, and Images with Color Saturation

You have a Want to blast a viewer with vivid color, or create a cold, distant mood? Enhancing saturation make colors bolder, creating a lively image while removing saturation can create a milder, flatter image. Enhanced saturation on landscape photos makes the viewer feel like they can jump into the scene, and removing saturation on a portrait, or landscape, can set a more stern/depressed/ tone.

Playing with color saturation can strengthen or weaken colors in images, GIFs and video, casting different visual moods. In this article, I'll show you how to adjust your video and GIF saturation with a free, online tool. Let's get started on your next high (or low) quality project!

What is color saturation?

Color saturation is the description for how intense light reflects color, making it as vivid or as dull as can be. Alongside hue and value, saturation is one of the elements of color. It's important to note that the difference between two colors can be of different saturation rather than one being darker or lighter than the other.

Credit: Road Warrior Creative

While these two colors can both be described as red, their difference is in the intensity of color, not by how dark or light one is to the other. Looking at two colors in comparison with one another definitely helps to describe the color saturation of both.

How to enhance GIFs, videos, and images with color saturation

There's no doubt that adjusting the hue or value of an image is important in each of their way, but color saturation enhances GIFs, videos, and images, making it more likely for people to take more time watching or admiring your work.

Here's how you can change the color saturation of your video, image, or GIF in three steps:

  1. Upload your media to any editor.
  2. Adjust the color saturation of your project.
  3. Export and share.

Step 1: Upload your media to any editor.

First, upload your project to any content editor. For my example, I chose to use Kapwing, since I can edit my pictures and videos for free in my web browser.

Upload your video, GIF, or image from your camera roll or computer. In Kapwing, you can also import from YouTube, Google Drive, GIPHY, or other websites if your media is already online by pasting the URL link to the media. Once your media is uploaded, you will see a preview of the video.

After you've uploaded your project to the editor, click on the the canvas (also known as your image/video layer) and find the "Adjust" tool in the right sidebar.

Step 2: Adjust the color saturation of your project

Next, find the saturation tool in the third line. Adjust the bar to the right to increase the color saturation, and to the left to decrease it. The “Reset” button takes back to the original video. Once the preview looks right, click "Done Adjusting" to return to the editor.

When you increase the saturation, all of the colored pixels in the video will become more infused with color. The image's color will appear more vibrant and colorful, making for higher contrast and a more compelling visual image.

When you decrease saturation, the colors will become softer and more muted. Reduce the saturation for a lower tempo or less visually compelling scene, like a Zoom background.

Color saturation example made in Kapwing.

Step 3: Export and share

When you're happy with your project, click "Export" to process your final video. You can also add other edits, like appending a second scene, resizing your video, changing the speed of the video, rounding corners, or adding text.

After Kapwing finishes processing the adjusted video, image or GIF, you can download it with no watermark if you are signed into Kapwing and share directly to Instagram, Facebook, Twitter, or elsewhere.


Thanks for reading! You don’t have to be a Hollywood big shot or a film school graduate to be a video editing pro. I hope that Kapwing’s filters tool enables you to make brighter, more saturated videos, GIFs and images.

Feel free to reach out to us on Twitter or visit our YouTube Channel for more in-depth editing tutorials, templates, and guides.. Enjoy your artistic journey, and share your results with us by tagging #kapwing on Twitter, Instagram, etc.