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Content Marketing

This section includes resources for people who want to use visual content (images, GIFs, and media) to market a business or organization. Learn about content marketing best practices, get inspiration, and discover new tools and tips for getting marketing work done faster. Hundreds of thousands of content marketers use Kapwing to craft a story collaboratively with peers.

How to Post a YouTube Video on IGTV
Content Marketing

How to Post a YouTube Video on IGTV

If you want to grow your IGTV audience, using YouTube videos you've already made is a great idea. Here's how to repurpose any YouTube video for IGTV.

  • Julia Enthoven
    Julia Enthoven
3 min read
How to Add a Link in TikTok Bio (and What This Means for TikTok)
TikTok

How to Add a Link in TikTok Bio (and What This Means for TikTok)

In this article, I'll explain how TikTok users can add a website to their profile. I'll also talk about what this means for the types of videos on TikTok.

  • Julia Enthoven
    Julia Enthoven
4 min read
How to Go Viral on TikTok: 2000 Followers in Your First Month
TikTok

How to Go Viral on TikTok: 2000 Followers in Your First Month

TikTok success is all about making videos that go viral fast. Here are our secrets that got us a quick 17 thousands followers and 167 thousands likes on TIkTok.

  • Julia Enthoven
    Julia Enthoven
5 min read
How to Make a Color Changing GIF Online
GIF

How to Make a Color Changing GIF Online

GIFs are highly versatile files that you can fit almost anywhere. I'll show you how to create a custom color changing GIF on any device online.

  • Devan Sood
    Devan Sood
2 min read
How to Design a Custom Business Card Online in 2021
Design

How to Design a Custom Business Card Online in 2021

Many mail-order business card services let you upload custom designs. I'll show you how to create your own custom business card design and give you templates to start with.

  • Peter Davis
    Peter Davis
4 min read
How to Create & Edit Custom Recruiting Videos
2020

How to Create & Edit Custom Recruiting Videos

Almost the entire recruiting process is happening online in 2021. Here's how to bring top talent to your company with top-quality recruiting videos.

  • Peter Davis
    Peter Davis
5 min read
How to Create a Newsletter (Free Template)
Templates

How to Create a Newsletter (Free Template)

Newsletters are a great way to keep an audience informed with product updates, important announcements, and the latest articles from a blog. In this article, I'll show you how to create an eye-catching printable newsletter to build loyal readers.

  • Ariona Michael
    Ariona Michael
3 min read
What is a "Content Creator" and how can you become one in 2020?
2020

What is a "Content Creator" and how can you become one in 2020?

What is a "Content Creator"? How can you leverage your content creation to grow your career? Here's a strategic introduction to what content creation means in 2020, from Kapwing's own Content Strategist.

  • Peter Davis
    Peter Davis
6 min read
Create Advertisement Posters from Scratch Online
Advertising

Create Advertisement Posters from Scratch Online

Even if you're not advertising professional, you need to know the ropes of basic marketing. In this article, I'm going to go over the easiest way to make a high-quality, custom advertisement poster to appeal to whatever audience you need.

  • Peter Davis
    Peter Davis
3 min read
How to Make Audio Waveforms for Your Podcast
Audio

How to Make Audio Waveforms for Your Podcast

Audio Waveforms make it easy to transform your podcast clips into short videos that can be promoted on social media. Learn how to create an audio waveform for any audio file on your phone or computer.

  • Robert Martin
    Robert Martin
4 min read
5 Free Templates for Effective LinkedIn Video Ads
Advertising

5 Free Templates for Effective LinkedIn Video Ads

In this article, I’ll provide some tips & templates for creating polished, professional video ads for LinkedIn that are sure to bring more people to your site. Let’s get started.

  • Peter Davis
    Peter Davis
5 min read
How to Record an Engaging Voice Message
Voiceover

How to Record an Engaging Voice Message

What makes a good voice message? 5 tips for recording and sending a great, memorable voice message that activates the listener or audience.

  • Esther Lowde
    Esther Lowde
4 min read
The Right Thumbnail Sizes for Every Social Media Platform
Thumbnail

The Right Thumbnail Sizes for Every Social Media Platform

You did it! You finished editing your video or crafting the perfect post. Now comes the cherry on top: a perfect thumbnail. Let this article be your ultimate guide to thumbnail dimensions!

  • Katrina Rudd
3 min read
How to Add Virtual Tour Videos to Your Real Estate Site
Advertising

How to Add Virtual Tour Videos to Your Real Estate Site

There are plenty of ways for you to make your properties stand out to people who are searching online: the most impactful way to bring renters or buyers in is a simple virtual tour video. Here's why you should make them and how to add them to your listings.

  • Peter Davis
    Peter Davis
5 min read
Are You Ready for the New Facebook? How Creators and Publishers Can Respond
Facebook

Are You Ready for the New Facebook? How Creators and Publishers Can Respond

Are You Ready for the New Facebook? This article details what has changed with the new Facebook rollout, including dark mode, sizing changes, the Groups feed, and more. Learn what these changes mean for publishers and creators.

  • Julia Enthoven
    Julia Enthoven
7 min read
Writer's Block: Starting a Career in Writing in 2020
2020

Writer's Block: Starting a Career in Writing in 2020

Under 2020's economic conditions, it’s hard to see any path forward – opportunities are few, scattered, and indistinct. But everyone approaches the beginning of their career with different goals in mind, different priorities, different tradeoffs. Here’s the advice I can give for 2020.

  • Peter Davis
    Peter Davis
7 min read
How to Make Videos Like @GaryVee
Influencer

How to Make Videos Like @GaryVee

Garyvee's social media platforms capture millions of impressions and get tons of engagement. Most of his videos follow a pretty simple formula. In this tutorial I'll show you how to quickly create a video in a similar fashion following the same method.

  • Devan Sood
    Devan Sood
4 min read
How to Add Progress Bars to Video
Online Video Editor

How to Add Progress Bars to Video

Usually, you need editing skills and expensive software just to get started. However, that’s no longer the case with Kapwing’s ‘Add Progress Bar to Video’ tool. What used to be impossible now only takes a few clicks. Add a progress bar to your video for free by following these steps:

  • Riley Cardwell
    Riley Cardwell
3 min read
How to Add an Animated Progress Bar on a Video
Social Media

How to Add an Animated Progress Bar on a Video

Want to increase engagement on your social media videos? Try adding a Progress Bar to make videos like Gary Vee! Now, you can complete this professional task in four clicks with Kapwing.

  • Julia Enthoven
    Julia Enthoven
4 min read
How-to Make Quick DIY Snapchat Ads
Snapchat

How-to Make Quick DIY Snapchat Ads

We'll make Snapchat-ready ads in a few easy steps: 1. Gather your ad's content 2. Upload + edit the content in Kapwing 3. Export Snapchat-ready content

  • Devan Sood
    Devan Sood
3 min read
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