Content Marketing - Kapwing Resources

How to Build a Visual Language for Your Brand

In this guide, we’ll show you how to build a visual language for your brand, starting at the most basic level and slowly getting more complex.

Creators Fund

How We Ran Our First Successful Contest as a Startup

Contests are a great way to get new people excited about your brand, but there's a lot of work that goes into giving things away. Here's how we ran our first successful contest and gave $15,000 to content creators.

Brand

How to Manage and Grow a Distributed Content Team

To scale your content marketing efforts, you’ll need to learn how to grow a team. I'll go over the 7 main things you should know to grow yours.

Advertising

How to Find, Create, and Attach Images for Sales Emails

The best copy won’t succeed without an appealing visual. In this tutorial, you'll learn how to create and attach images for your sales emails to help generate leads and convert customers!

Content Marketing

How to Post a YouTube Video on IGTV

If you want to grow your IGTV audience, using YouTube videos you've already made is a great idea. Here's how to repurpose any YouTube video for IGTV.

TikTok

How to Add a Link in TikTok Bio (and What This Means for TikTok)

In this article, I'll explain how TikTok users can add a website to their profile. I'll also talk about what this means for the types of videos on TikTok.

TikTok

How to Go Viral on TikTok: 2000 Followers in Your First Month

TikTok success is all about making videos that go viral fast. Here are our secrets that got us a quick 17 thousands followers and 167 thousands likes on TIkTok.

GIF

How to Make a Color Changing GIF Online

GIFs are highly versatile files that you can fit almost anywhere. I'll show you how to create a custom color changing GIF on any device online.

Design

How to Design a Custom Business Card Online in 2021

Many mail-order business card services let you upload custom designs. I'll show you how to create your own custom business card design and give you templates to start with.

2020

How to Create & Edit Custom Recruiting Videos

Almost the entire recruiting process is happening online in 2021. Here's how to bring top talent to your company with top-quality recruiting videos.

Templates

How to Create a Newsletter (Free Template)

Newsletters are a great way to keep an audience informed with product updates, important announcements, and the latest articles from a blog. In this article, I'll show you how to create an eye-catching printable newsletter to build loyal readers.

2020

What is a "Content Creator" and how can you become one in 2020?

What is a "Content Creator"? How can you leverage your content creation to grow your career? Here's a strategic introduction to what content creation means in 2020, from Kapwing's own Content Strategist.

Advertising

Create Advertisement Posters from Scratch Online

Even if you're not advertising professional, you need to know the ropes of basic marketing. In this article, I'm going to go over the easiest way to make a high-quality, custom advertisement poster to appeal to whatever audience you need.

Audio

How to Make Audio Waveforms for Your Podcast

Audio Waveforms make it easy to transform your podcast clips into short videos that can be promoted on social media. Learn how to create an audio waveform for any audio file on your phone or computer.

Advertising

5 Free Templates for Effective LinkedIn Video Ads

In this article, I’ll provide some tips & templates for creating polished, professional video ads for LinkedIn that are sure to bring more people to your site. Let’s get started.

Voiceover

How to Record an Engaging Voice Message

What makes a good voice message? 5 tips for recording and sending a great, memorable voice message that activates the listener or audience.

Thumbnail

The Right Thumbnail Sizes for Every Social Media Platform

You did it! You finished editing your video or crafting the perfect post. Now comes the cherry on top: a perfect thumbnail. Let this article be your ultimate guide to thumbnail dimensions!

Advertising

How to Add Virtual Tour Videos to Your Real Estate Site

There are plenty of ways for you to make your properties stand out to people who are searching online: the most impactful way to bring renters or buyers in is a simple virtual tour video. Here's why you should make them and how to add them to your listings.

Facebook

Are You Ready for the New Facebook? How Creators and Publishers Can Respond

Are You Ready for the New Facebook? This article details what has changed with the new Facebook rollout, including dark mode, sizing changes, the Groups feed, and more. Learn what these changes mean for publishers and creators.

2020

Writer's Block: Starting a Career in Writing in 2020

Under 2020's economic conditions, it’s hard to see any path forward – opportunities are few, scattered, and indistinct. But everyone approaches the beginning of their career with different goals in mind, different priorities, different tradeoffs. Here’s the advice I can give for 2020.