Kapwing Resources

Content Marketing

This section includes resources for people who want to use visual content (images, GIFs, and media) to market a business or organization. Learn about content marketing best practices, get inspiration, and discover new tools and tips for getting marketing work done faster. Hundreds of thousands of content marketers use Kapwing to craft a story collaboratively with peers.

how to use memes in your content marketing strategy

Meme Marketing 101: 6 Best Practices for Using Memes in Your Content Marketing Strategy

Curious about how you can tap into the engagement and reach of memes with your marketing strategy? In this article, we share six best practices to follow to get meme marketing right.

How to Make a Teaser Video to Promote your Webinar

How to Make a Teaser Video to Promote your Webinar

Use this free template to make a webinar teaser video you can share to attract more attendees to your online event.

How to Build a Visual Language for Your Brand

In this guide, we’ll show you how to build a visual language for your brand, starting at the most basic level and slowly getting more complex.

How We Ran Our First Successful Contest as a Startup

How We Ran Our First Successful Contest as a Startup

Contests are a great way to get new people excited about your brand, but there's a lot of work that goes into giving things away. Here's how we ran our first successful contest and gave $15,000 to content creators.

How to Manage and Grow a Distributed Content Team

To scale your content marketing efforts, you’ll need to learn how to grow a team. I'll go over the 7 main things you should know to grow yours.

How to Find, Create, and Attach Images for Sales Emails

How to Find, Create, and Attach Images for Sales Emails

The best copy won’t succeed without an appealing visual. In this tutorial, you'll learn how to create and attach images for your sales emails to help generate leads and convert customers!

How to Make a Color Changing GIF Online

How to Make a Color Changing GIF Online

GIFs are highly versatile files that you can fit almost anywhere. I'll show you how to create a custom color changing GIF on any device online.