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Filter

Image

Photo Filter

Add any photo filter — just by asking AI

Add Filter

Transform photos with studio-quality filters

It's as easy as asking AI

Stunning photo filters — applied in seconds

Want a black-and-white ad aesthetic or a comic book strip made from multiple photos? Simply describe your artistic vision to Kapwing’s AI Assistant as if you’re chatting with a friend.

Kai will instantly generate your custom photo filter using a blend of advanced AI models, including ChatGPT, Seedance, and Nano Banana.

Everything from bold style changes to small lighting tweaks can be done with a single prompt.

Apply Filter

Applying a comic book filter to an image with AI

Create your own image filter — reuse it anytime

Keep your content consistent and on-brand with custom photo filters designed by you.

Photographers, social media creators, advertisers, and marketers use Custom Kais to create and save aesthetic-perfect filters that can be reapplied to any image in one click.

It’s the fastest way to match every photo to a consistent visual style, without repeating complex prompts or needing editing experience.

Create Filter

Create your own image filter — reuse it anytime

Endless creative styles and photo effects

From slight tweaks to complete artistic transformations, KAI helps creators unlock aesthetics for every project, platform, or creative goal.

Experiment with popular film stocks like Kodak Portra or use the built-in Photo Effects Generator to try effects inspired by the '80s, '90s, watercolor paintings, or hand-drawn line art. Whether you're creating content for a campaign or just looking to experiment, there’s a filter for every idea.

Best of all, every image generation can be manually edited in the studio, giving you even greater precision over color correction controls like exposure, contrast, saturation, and more.

Generate Effect

Describe any type of image filter

Recieve the result in seconds — completely online

Lego

Studio Ghibli

90s

Sketch

Cartoon

Cyberpunk

Anime

Black and White

Retro

80s

Vignette

Photo Booth

Comicbook

Pixar

70s

Negative

Grainy

Clay Art

Watercolor

Vintage

Sepia

Real teams creating on Kapwing

Already transforming video creation across industries

Hear directly from the teams who publish faster, collaborate better, and stay ahead.

View all reviews

It just works!

Kapwing is incredibly intuitive. Many of our marketers were able to get on the platform and use it right away with little to no instruction. No need for downloads or installations - it just works.

Eunice Park

Studio Production Manager at Formlabs

With Kapwing, we're always ready to create.

Kapwing is an essential tool that we use in MOXIE Nashville every day. As a social media agency owner, there's a variety of video needs that my clients have. From adding subtitles to resizing videos for various platforms, Kapwing makes it possible for us to create incredible content that consistently exceeds client expectations. With Kapwing, we're always ready to create - from anywhere!

Vannesia Darby

CEO at MOXIE Nashville

Spend less time learning... and more time crafting stories.

Kapwing helps you spend less time learning complex video editing platforms and more time crafting stories that will connect with your audience and customers. We've used the platform to help create engaging social media clips from our clients' podcasts and we can't wait to see how the platform simplifies this process going forward. If you've learned graphic design with Canva, you can learn video editing with Kapwing.

Grant Taleck

Co-Founder at AuthentIQMarketing.com

It keeps getting better!

Kapwing is probably the most important tool for me and my team. It’s always there to meet our everyday needs in creating scroll-stopping and engaging videos for us and our clients. Kapwing is smart, fast, easy to use and full of features that are exactly what we need to make our workflow faster and more effective. We love it more each day and it keeps getting better.

Panos Papagapiou

Managing Partner at EPATHLON

By the far the most user friendly software to use.

As a housewife at home looking to start a YouTube channel for fun with absolutely zero editing experience, it was so easy for me to teach myself via their YouTube channel. It takes the tediousness out of editing and encourages creativity. As long as Kapwing is around, I will be using their software.

Kerry-lee Farla

Youtuber

Kapwing is my secret weapon!

This is one of the most powerful, yet inexpensive and easy-to-use video editing software I've found. I blow my team away with how fast and efficiently I can edit and turnaround video projects.

Gracie Peng

Director of Content

Kapwing is king.

When I use this software, I feel all sorts of creative juices flowing because of how jam-packed with features the software really is. A very well-made product that will keep you enticed for hours.

Martin James

Video Editor

Love this site.

As an English Foreign Language Teacher, this site helps me to quickly subtitle interesting videos that I can use in class. The students love the videos, and the subtitles really help them to learn new vocabulary as well as better understand and follow the video.

Heidi Rae

Education

Excellent subtitling features

[It] works perfectly for me. Have been using Kapwing for a year or so, and their automatic subtitle tool gets better and better every week, it's rare that I have to correct a word. Keep up the good work!

Natasha Ball

Consultant

Best online video service ever. And a miracle for deaf people.

[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)

Mitch Rawlings

Information Services Freelancer

This tool should be in every social media account managers' bookmark list.

I use this daily to help with video editing. Even if you're a pro video editor, there is no need to be spending hours trying to get the format correct. Kapwing does the hard work for you.

Dina Segovia

Virtual Freelance Worker

Generate, edit, export — all from one browser tab

Kapwing's Photo Filter tool is built into a full image editing studio

Apply filters, make edits, export final assets, or share directly to social media — all without switching tools or tabs. Kapwing’s editor is fully online, free to start, and built for both solo creators and teams who want to collaborate in real time.

Since everything runs in the cloud, your projects are saved automatically and accessible anytime, from any device — desktop, tablet, or phone.

Use Kapwing’s manual filters to adjust color, saturation, contrast, or lighting on any image, PNG, JPG, GIF, or even video. Whether you're enhancing a single photo or applying brand-wide edits, you can do it all in one place.

●Step by Step

How to add a filter to an image

Step 1
Open KAI
Launch Kapwing's AI Assistant, KAI, and upload the photo you want to modify.
Step 2
Add filter to image
Describe the filter into the prompt box and hit "generate." If you're unsure what to write, simply ask the AI for help.
Step 3
Edit and export
From here, you regenerate the image with new requests or add it to the studio for manual editing. Once finalized, click “Export” to download or share.

●Thoughtfully Unique

What's different about Kapwing?

Six reasons creators stay in flow: faster edits, smarter tools, and collaboration that actually keeps projects moving.

Easy

Start creating immediately with thousands of templates and copyright free videos, images, music, and GIFs. Repurpose content from the internet by pasting a link.

Free

Kapwing is completely free to start. Just upload a video and start editing. Supercharge your editing workflow with our powerful online tools.

Collaborative

Quickly review and share feedback with your team using real-time comments in shared workspaces. Save assets to your Brand Kit for easy access.

Online

Kapwing is cloud based, which means your videos are wherever you are. Use it on any device and access your content anywhere in the world.

No spam or ads

We don't serve ads: we're committed to building a quality, trustworthy website. And we will never spam you nor sell your information to anyone.

AI-Powered

Kapwing uses the latest advanced AI models to power generative AI and one-click editing tools.

●Just the FAQs

Frequently Asked Questions

We have answers to the most common questions that our users ask.

Is Kapwing’s Photo Filter tool free?

Yes, Kapwing’s online AI Photo Filter tool is free to try without a watermark. You can generate filters, apply effects, and edit images right in your browser. A paid plan is available if you want to remove watermarks or export in higher quality.

Can I save and reuse custom photo filters I’ve made?

Yes, use the "Custom Kai" section to create and save your filter a reuseable prompt. You can share the saved prompt both publicly or privately with team members.

Do I need editing experience to use the AI Image Filter?

No experience is needed. Just type what you want — like “Studio Ghibli style” or “1990s magazine photo” — and KAI applies the filter for you.

Do I need to install anything?

No installation is required. Kapwing runs entirely in your web browser, so you can access your projects from any desktop, tablet, or mobile device — all saved automatically in the cloud.

What types of photo filter styles can I generate?

You can generate almost any aesthetic — from artistic looks like watercolor and sketch to retro filters inspired by the '80s, '90s, and early 2000s. Kapwing also supports cinematic styles, black-and-white filters, claymation effects, and even filters based on physical changes such as bald filters, plastic surgery, face changes, outfit changes, and more.

Can I edit my images?

Yes, after applying your AI-generated filter, you can open the photo in Kapwing’s full editing studio. There, you’ll have access to advanced tools for adjusting contrast, brightness, saturation, and fine-tuning your picture. You can also add text, resize the image, create a collage, and more.

Can you remove the background from an image?

Yes, the fastest way to remove a background from a photo is by using the automatic background removal tool built into the Kapwing Studio. On desktop, you’ll find it in the right-hand toolbar under “Effects.”

Can I filter photos on my phone?

Yes, to add a filter to an image on your mobile device (including iPhone or Android), simply open KAI in your mobile browser and follow the same prompt process.

What are the most popular photo filters on Instagram?

Some of the most popular Instagram filters include Clarendon, Juno, Gingham, Lo‑Fi, and Valencia, each offering a distinct vibe, from bright and high-contrast to warm and vintage. Trends also show rising interest in black-and-white aesthetics, film-inspired filters like Kodak Portra, and stylized effects such as cartoon, anime, and sketch filters.

These styles consistently perform well across lifestyle, fashion, travel, and influencer content. For a deeper breakdown, check out this list of the most-used Instagram filters in 2025.

What is a Custom Kai?

Custom Kais are pre-built AI image and video effects in Kapwing. Our team has created hundreds of them so you can instantly produce eye-catching content — no prompt writing required. Just apply a Custom Kai and the style is handled for you.

You can also create your own Custom Kai to capture your brand’s unique look and reuse it anytime for consistent, on-brand content with one click. This makes the process of editing or generating images in an identical filter style a seamless and automated process.

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