The Instagram landscape is changing in 2020, bringing politics and activism to the forefront on an app known more for its photos of strawberry mimosas than social movements.
Aesthetically pleasing slideshow-style posts with up to 10 images featuring statistics, quotes, important phone numbers and infographics are now a mainstay both in the Instagram feed and across the stories bar. These slideshows work to bring the Black Lives Matter movement, Voting Rights, Police Brutality, and a myriad of other issues complicating 2020 to a previously untapped audience.
Vox's Terry Nguyen summed up the the visual style of social justice slideshows describing the posts as "bold and eye-catching, and they feature colorful gradients, large serif fonts, pastel backgrounds, and playful illustrations — design choices intended to pause a user’s scroll and prompt them to read the text."
You don't have to be a professional designer to create a high quality slideshow for the social justice issues that are most important to you. Using a combination of different colors, fonts and shapes, anyone can make a perfect mixture of images and strong messaging that spread your cause far across the feed. We've also created a few slideshow templates that work right inside Kapwing if you need a little inspiration to get started. Here's how to create a social justice slideshow for Instagram.
- Create a 1:1 image and add colors, shapes, and visuals in Kapwing Studio
- Add your text and adjust the layout
- Export, make a copy, and create your next slide
- Download your slides and post to Instagram
Step 1: Create a 1:1 image and add colors, shapes, and visuals in Kapwing Studio
First, head to Kapwing.com and click "Start Editing" to go to the Kapwing Studio. Once inside the Studio, click Start with a blank canvas and then change the output size to 1:1 on the right side of the screen. This will set the canvas to the correct size for an Instagram feed post.
Once your canvas is ready, start thinking about the visual style and color scheme that will work best for your slideshow. Social Justice Slideshows often follow similar color schemes that favor bright and loud colors to catch viewers eyes as they scroll their feeds. You can also use the Shapes and Images buttons to add additional visual elements and set the tone before moving on to your text and messaging.
Step 2: Add your text and adjust the layout
Choosing what your slideshow will say and how it will say it is arguably the most important part of the entire creation process. Think carefully about the message you want to spread and carefully research the facts and statistics behind it before writing anything inside of your slideshow. This will help prevent the risk of spreading misinformation or falsehoods that can be potentially harmful to your audience on Instagram.
Once you've landed on the right message, click the Text button to start adding words to your canvas. You may want to break your message up and use multiple text boxes so that you have more control of the size and position of each word on the canvas.
You can help differentiate between your title headings and body copy by using different fonts, sizes, boldness, and line spacing in your text boxes. Finding the right place for the words in your graphic is like fitting the pieces into a jigsaw puzzle. It can take time and requires concentration, but you can nearly feel it when each piece has fallen into its correct place.
Step 3: Export, make a copy, and create your next slide
Once your first slide is finished, you can click Export to save your design to the cloud in Kapwing. You may see a small watermark on your image – sign into your Kapwing account to remove the watermark for free. When you're ready to start working on the next image for your slideshow, click Make a copy on the right side of the screen.
With the copy of your first slide open, you can immediately get to work on the next slide without having to recreate the visual style or make significant changes to the font options. Consider which elements from your first slide you want to carry across your slideshow and how you want your message to flow across each slide.
When your second slide is finished, export it and keep making copies and creating until you've finished all of the images for your social justice slideshow.
Step 4: Download your slides and post to Instagram
When all of your individual slides are finished, click the Download button to save them to your computer or mobile device. You are now ready to post your slideshow to Instagram and share your message with the world at large.
Remember to tag us @KapwingApp whenever you share your content on social media – we love to learn new things and see what kinds of slideshows you're making for Instagram. And be sure to subscribe to the Kapwing Resources page – we’re constantly writing new tutorials and features to help you make the most out of Kapwing.