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Explainer Video Maker

Create high-quality explainer videos online, no editing experience needed.
Explainer Video Maker Screenshot

Bring your brand to life with captivating explainer videos

What good are incredible products and services if your audience doesn’t understand what they do? This is the power of a well-made explainer video. From product demos to presentations to tutorials, Kapwing’s explainer video maker can help showcase the most important parts of your brand. They can also streamline your operations, like onboarding new hires and announcing internal changes.

Leverage full video editing abilities: simple features like trimming, transitions, subtitles, and music, plus AI-driven features to automate away tedious tasks. If you don’t have much original footage, access millions of stock footage clips from within the platform, powered by Pixabay and Pexels. We’re here to help you make great content faster.

Bring your brand to life with captivating explainer videos Screenshot

How to make an explainer video

Video Poster
  1. Upload your videos and images
    Upload any videos, images, and GIFs you want to include (or search through our media library to find high-quality stock content from Pixabay and Pexels). Drag and drop your content into the timeline or canvas to get them ready for editing.
  2. Arrange, edit, and add effects
    Here’s where the magic happens. Splice and rearrange your content however you like. Add extras like subtitles, transitions, animations, overlays, and music. You can also record your own voiceover or video demonstration directly from the platform.
  3. Explore and share your masterpiece
    Once you’ve edited to your liking, hit the green “Export” button on the top right of your dashboard. Kapwing will process your video, which you can download as an MP4 file and use however you need: embed it into your website or upload to YouTube, Twitter, Facebook, and other channels.

Explainer videos have never been easier

10x faster explainer video creator

Many editing professionals feel bogged down by slow, cumbersome editing tools. Because Kapwing is an online tool, you can say goodbye to sluggish processing times. It’s all done on the cloud, freeing up your device’s memory for other things.

Better collaboration on custom explainer videos

No more bottlenecks between team members working on the same projects, whether in-office or remote. Kapwing allows you to collaborate in real time. Share pages and assets directly with others, getting their input more quickly and reliably.

More explainer videos without more people

Many brands strive to create more content, but struggle with the time and resources needed to grow their editing team. Kapwing solves this challenge, making the editing process faster, simpler, and more efficient.

Explainer video editing for everyone

Kapwing’s interface was designed to be minimally complicated with maximum functionality. From seasoned editors to beginners, everyone who needs to be involved in the project will be able to work effectively.

Frequently Asked Questions

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How do I make an explainer video for free?

There are plenty of free explainer video makers that help you create professional-quality videos for free, with no editing experience—Kapwing is one of those tools. If you’re just starting out, or want to test the features and functionality, sign up for the free version and create your own custom explainer video. If you find that you want extra features, you can always upgrade your account—no strings attached.

What do you need to make an explainer video?

There’s no single right way to make an explainer video, but once you’ve chosen the right video editing tool, there are some basic things you need. First, write a script for your video. If needed, record an audio voiceover to play over your visuals (or simply use text subtitles to explain). Collect all the visuals you'll use to explain the topic of your video: video clips, images, icons, illustrations, etc. Finish it off with final touches, like effects, transitions, and music—and voila.

How long should an explainer video be?

Most explainer videos range between 1 to 2 minutes. But this is just a general rule: the ideal length of your unique explainer video will depend on a few things. Consider the audience you’re speaking to, how complex the topic is, and the platforms and channels where you’ll be sharing the content. Complex topics and B2B audiences may warrant longer explainer videos, while B2C audiences and social media sharing may warrant shorter ones.

How are explainer videos effective?

Explainer videos can benefit your business in many ways. They help to break down and simplify complex information so your audience can get to the core of your message and why it's important to them. This in turn has tons of benefits, like stronger engagement, higher conversion rates, better brand recognition, and more reach.

What's different about Kapwing?

Start creating immediately with thousands of templates and copyright free videos, images, music, and GIFs. Repurpose content from the internet by pasting a link.
Kapwing is completely free to start. Just upload a video and start editing. Supercharge your editing workflow with our powerful online tools.
Automatically subtitle and translate videos with our AI-powered Subtitler tool. Caption your videos in seconds, so that no viewers get left behind.
Kapwing is cloud based, which means your videos are wherever you are. Use it on any device and access your content anywhere in the world.
No spam or ads
No spam or ads
We don't serve ads: we're committed to building a quality, trustworthy website. And we will never spam you nor sell your information to anyone.
Kapwing works hard to help make the content you want, when you want it. Get started on your project today.
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Trusted by millions of creators all over the world
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Best online video service ever. And a miracle for deaf people.
[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)
Michael Trader
Information Services Freelancer
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This tool should be in every social media account managers' bookmark list.
I use this daily to help with video editing. Even if you're a pro video editor, their is no need to be spending hours trying to get the format correct. Kapwing does the hard work for you.
Dina Segovia
Virtual Freelance Worker
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It just works!
Kapwing is incredibly intuitive. Many of our marketers were able to get on the platform and use it right away with little to no instruction. No need for downloads or installations - it just works.
Eunice Park
Studio Production Manager at Formlabs
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With Kapwing, we're always ready to create.
Kapwing is an essential tool that we use in MOXIE Nashville every day. As a social media agency owner, there's a variety of video needs that my clients have. From adding subtitles to resizing videos for various platforms, Kapwing makes it possible for us to create incredible content that consistently exceeds client expectations. With Kapwing, we're always ready to create - from anywhere!
Vannesia Darby
CEO at MOXIE Nashville
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Spend less time learning... and more time crafting stories.
Kapwing helps you spend less time learning complex video editing platforms and more time crafting stories that will connect with your audience and customers. We've used the platform to help create engaging social media clips from our clients' podcasts and we can't wait to see how the platform simplifies this process going forward. If you've learned graphic design with Canva, you can learn video editing with Kapwing.
Grant Taleck
Co-Founder at
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It keeps getting better!
Kapwing is probably the most important tool for me and my team. It’s always there to meet our everyday needs in creating scroll-stopping and engaging videos for us and our clients. Kapwing is smart, fast, easy to use and full of features that are exactly what we need to make our workflow faster and more effective. We love it more each day and it keeps getting better.
Panos Papagapiou
Managing Partner at EPATHLON
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By the far the most user friendly software to use.
As a housewife at home looking to start a Youtube channel for fun with absolutely zero editing experience, it was so easy for me to teach myself via their YouTube channel. It takes the tediousness out of editing and encourages creativity. As long as Kapwing is around, I will be using their software.
Kerry-lee Farla
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Kapwing is my secret weapon!
This is one of the most powerful, yet inexpensive and easy-to-use video editing software I've found. I blow my team away with how fast and efficiently I can edit and turnaround video projects.
Gracie Peng
Director of Content
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Kapwing is king.
When I use this software, I feel all sorts of creative juices flowing because of how jam-packed with features the software really is. A very well-made product that will keep you enticed for hours.
Martin James
Video Editor
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Love this site.
As a English Foreign Language Teacher, this site helps me to quickly subtitle interesting videos that I can use in class. The students love the videos, and the subtitles really help them to learn new vocabulary as well as better understand and follow the video.
Heidi Rae
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Excellent subtitling features
[It] works perfectly for me. Have been using Kapwing for a year or so, and their automatic subtitle tool gets better and better every week, it's rare that I have to correct a word. Keep up the good work!
Natasha Ball
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Best online video service ever. And a miracle for deaf people.
[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)
Mitch Rawlings
Information Services Freelancer
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