It’s no secret that video is one of the most powerful ways to get your message in front of an audience. If you’re a coach or consultant, you may have thought about using video to coach your clients or market to prospects in your niche. However, there’s one question holding you back: “how do you make a coaching video?”
Making a coaching video is much simpler that it may seem. Essentially, you're recording a coaching session without the client. This allows the clients to access your knowledge when and where they need it. In this article, I’ll guide you through the process from putting your ideas on paper to editing the final video. Let’s get started.
- Prepare your content
- Find a place to film
- Shoot the video
- Edit the final touches
1. Prepare your content
First, identify your client’s problem and map the solution you’ll provide on the video. If you can’t think of an idea, ask your ideal client what problems they face or questions they have. Once you’ve defined the problem, develop your solution as a simple step-by-step process that will help them understand and take action.
Now that you’ve covered the problem and solution, outline how you’ll present the information on camera. Start by getting your client’s attention. You can tell a story, show off a flashy toy, state a surprising statistic or make a bold claim to draw the viewer in. Nonetheless, make sure your hook is relevant to your client or niche.
Once you’ve got their attention, address the problem. When you talk about the problem, this helps your client recognize you as an authority that understands what they’re going through. Also, outline what the problem costs your client so the pain is brought to the forefront of the conversation. This will help you retain their attention and inspire action later.
Finally, present the solution and take your client through your step-by-step process. Remember to keep each step simple and actionable. As your client watches the video, they’ll feel empowered to solve the problem and take action. Last, make a strong call-to-action to push your client into the next steps or to engage with you elsewhere.
2. Find a place to film
Now you’re ready to shoot the coaching video, so find a quiet place with natural lightning or somewhere you can set up a camera light. If there’s lots of noise in the background, your client may be distracted and not finish the video.
As for the video equipment, your phone camera is the easiest way to get started. If you already have a camera setup, that works too. Just as a friendly reminder, it’s important to not get caught up in the technology used to create the video. As long as you communicate what your client needs to solve their problem, that’s all that matters.
3. Shoot the video
When you’re ready to shoot, hit the record button and start reading from your outline. You can shoot the video in one take or record each segment of the video so the finished product flows together. If you mess up, record another take or pause and keep the video going. Remember that your viewers are there to get their problem solved, not see a world-class videographer.
While shooting the video, visuals can help your client better understand what you’re talking about. Whiteboards, physical objects, slides or online demos work great for turning an abstract idea into a concrete understanding. If your client doesn’t understand, there’s no transformation, so be sure to use visuals when necessary.
4. Edit the final touches
After recording your coaching video, add the final touches within an editing program. To keep things simple, I recommend Kapwing’s online editor. It’s free to use, there’s no download and most edits take just a few clicks.
First, open the Kapwing Studio and upload your coaching video. Use the basic editing tools like trim, adjust and crop to get started. Below, you can see how simple it is to trim your footage inside Kapwing.
If you want to add text, click ‘Text’ from the top left and type your message. Use the right side menu to edit the format, font and color. Text can help reinforce an idea without interrupting the video, but too much text can easily distract from the main message.
Adding subtitles is another way text can reinforce your message. Click ‘Subtitles’ from the top and click the ‘Auto-generate’ button twice. Now, Kapwing’s built-in AI will decode your video and transcribe the speech to text. There may be a few errors, but you can edit the text and timing easily from the menu.
If you want to add more edits, check out this article about how to edit videos in Kapwing to learn more. Otherwise, click ‘Settings’ in the top right to adjust the video quality and click ‘Export Video’ to start processing the final product. When it’s done, click download and you can publish this coaching video on social media, YouTube or your own website.
Similar to how you address your client’s problem and provide a simple solution, Kapwing addresses the problem of inaccessible editors and makes it easy. Hopefully, this guide and editor solved your problem so you can get back to coaching and helping your clients.
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