In 2020, everybody is more dedicated than ever to their professional presence online. People are out of work, so it’s crunch time for developing professional portfolios in order to re-enter an extra competitive market. Plus, people are working from home more than ever, so your digital presentations, portfolios, and profiles are more important than ever to your professional marketability.

Which brings me to the portfolio website. It’s a central resource for writers, artists, designers, marketers, and software engineers, among many others. Résumés and cover letters can only show a potential employer so much, and if you create different types of work, it’s helpful to put them all in the same place.

Video portfolios work well for performing artist (voice actors, singers, models, etc), designers, videographers, athletes, real estate agents, and any other job that has a visual component. When you make a video portfolio, you'll want to include that work on your personal site. In this article, I'll explain how to embed a video portfolio on your personal website.

Here are two free approaches to hosting your video portfolio:

  1. Use YouTube or Vimeo to host your video portfolio. These websites will both allow you to host your video "unlisted," but you will not be able to make any changes to the video as you update your portfolio
  2. Use Kapwing to host your video portfolio. Kapwing will give you a custom URL for the video, and you can edit/update the video at any time. I recommend this method if you are adding to your portfolio or might make changes. Kapwing is also a better choice if you want to keep your professional work separate from your personal YouTube channel.

I'll show you how to embed any video in your portfolio site using Kapwing, a free cloud storage workspace and video editor. Follow these three steps:

  1. Sign in to a Kapwing Workspace
  2. Upload your video to the Kapwing Workspace
  3. Make any edits you need & process your video
  4. Embed it in your website

Step 1: Sign in to Kapwing

To get URL for your video with no watermark, you'll need to first sign in to Kapwing. Once you're signed in, you'll be able to access your video portfolio at any time, get the link, or make edits to the video without needing to change the embedded source URL.

Head to the Kapwing homepage and click the "Sign in" button. Use a Google or Facebook account to authenticate and associate your email address with Kapwing.

Step 2: Upload your video

Now that you're signed in, you will see your Kapwing Workspace. This is your digital drive for uploading, storing, and hosting video assets like your video portfolio. Click "Upload" to add a video.

Kapwing Workspace

Here, you have a few options to upload your video file. If you have it saved on your device, you can click the Upload button and find it in your file browser or camera roll. If you're on a computer, you can drag and drop the file from your Desktop. Or, if it’s been uploaded to YouTube or stored online in DropBox or Google Drive, you can simply paste the link to its online location.

2. Make any edits you need & process your video

Once you’ve uploaded your video to Kapwing Studio, you'll see the project thumbnail appear in your Workspace. After a few minutes of publishing, you can click on the thumbnail to open and view the video.  

With the "edit" button, you can make any edits you need to make to your video, from a simple trim or crop to more advanced transition effects and visual filters. Once your video looks just the way you want, click the red “Publish” button in the upper right-hand corner and give Kapwing some time to process your project.

3. Embed it in your website

Once Kapwing is finished processing your video, you’ll see some options on the right side of the screen. Click “Embed” and copy the provided embed code.

Depending on how you're hosting your personal portfolio site, your embed process will be different. I just use Squarespace, which means I can add a "Code" block and simply paste the HTML code I copied from Kapwing. If you're building your website in HTML, of course, you can add your embed code directly. Wherever you insert your embed code, you can edit its attributes to allow or disallow autoplay, and adjust sizing and positioning.

We're always impressed and inspired by the incredible portfolios of artists, professionals, and influencers who use Kapwing to showcase their work and accomplishments. Please remember to tag @KapwingApp whenever you share your portfolio on social media for an extra like and follow from us! And be sure to subscribe to the Kapwing Resources page – we’re constantly writing new tutorial and features to help you make the most out of Kapwing.


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