Teaching is hard. Especially since so many people learn in so many different ways – visual, aural, verbal, physical, logical, social, and solitary! Multimedia materials allow teachers to access more than one learning style and get the lesson across more effectively. Moreover, video projects allow students to reflect on and share their learning. The best way to learn is often to teach others.

What is an educational video?

It’s easy to find interesting informational videos about a huge number of topics on the internet. Explore some of these links to see what’s available in professional resources. You can also find educational videos for more casual audiences on Youtube and social media. The combination of moving pictures, sound, and text allows the creator to communicate a clear, succinct, and demonstrative idea. Common cultural examples of educational videos include VICE News, Now This, Great Big Story, and even Tasty videos.

You don’t need a fancy camera or set to create educational videos. You can use stock imagery and found footage, directly from the internet without having to download anything. Other inclusions like bright standout colors and carefully worded text will help communicate an idea visually. Of course, you can always use your smartphone or camera (if you have one) to organic footage. And you can add a voiceover to your video to explain your ideas further.

Step 1: Plan Your Video

Choose the topic you are addressing with your video and write down all the relevant information you want to include. You can look to a textbook, a powerpoint presentation, or a scholarly article for inspiration and as a source. Since your video will rely on text as well as imagery, the successful communication of information is all in the language you use.

Consider how many scenes you want in your video (a new scene occurs any time there is a new video element or a new background color) and decide what the contents of each scene should look like. Write a script! Educational videos often have a similar structure to an essay:

  1. Introduce your idea- You can set your thesis, hypothesis, any questions you want to answer in this scene
  2. Demonstrate/reinforce your idea with supporting points, facts, or information- Use images, text, and video to show the viewer what you’re talking about, bringing more than just an abstract concept to mind
  3. Conclude - Summarize your findings and ask any thoughtful questions that remain

When you have your script, you can gather any images or footage you already have and keep it handy either by putting it in one folder on your device or by saving the links to the files. Search Youtube or stock image sites for relevant clips. You can download them all to your device with Kapwing’s convert video tool. You can also paste the link directly so hang on to those links! Or use clips from your own life. If you don’t have very many images, don’t worry! Kapwing allows you to find images within the tool itself.

Step 2: Create Your Video

Create an informational video with Kapwing’s Studio...


...and start with a blank canvas or an image or video of your own.


Add Text

Add your text by clicking Text in the bottom panel. Pick a custom font and color that works best for you and your message! I went with plain white.


You can always edit it later. Resize your text and place it in the best position. You can resize or rotate your content, including text and images, by clicking it and dragging the blue dots.

Add Images and Video

Support the visual learners of your class by including pictures and videos. Click Images in the bottom panel to access Kapwing’s robust library of images. Add “transparent” or “png” to your search to find images that don’t include backgrounds.


You can upload images and videos from your device or from elsewhere on the internet using the upload button in the bottom left corner. Paste your links to bring them in. Or drag and drop your file directly onto your canvas. (Make sure the correct scene is selected.) If you’re adding a video it will take up the entire scene. You can choose to trim it to make it shorter and mute it to remove audio.


Choose your background color. You can pick any color available by scrolling to the right or add your own custom color using the #hex value.



If you’re adding images (one or multiple), go to timeline to select the length of your scene and time out how long each image will stay on screen for.


Do the same thing for text and click Animate to make your text fade in with the text animation video maker.

More Scenes!

Add the number of scenes you want. This all depends on your script and vision. Once you've added your scenes, just repeat the previous steps to populate your scenes with content!

Add a Voiceover to your Video

Support the aural learners by adding an audio voiceover!


Click Audio to add a voiceover for your video. If you prefer to let the video speak for itself you can just add background music through this same tool. You can use our sample music or you can upload your own audio. If you upload a video, it will upload as just the audio. This works for pasted links from other sites like Youtube and videos from your device. It also works with normal mp3 files of course.

Step 3: Publish

Watch your video thoroughly to make sure it’s devoid of mistakes! When you are happy with your video click Publish in the top right corner.It will take a second to load – and voila! Now your video is ready to distribute your knowledge to your students and to the world.


Let us know how you like Kapwing as an educational video maker! And tag us in your posts on social media @kapwingapp! Thanks for reading!