Memes gained popularity because they created a language that was easy to copy, customize, and share, so ideas and humor could be shared faster than ever. But there aren’t many easy ways to make custom blank meme templates that your friends can use to make their own memes. There’s no reason to be restricted by the most popular memes – make your own!

In this article, I’m going to show you how to make your own blank meme templates, so you can share your favorite new meme formats with your friends and followers. I’m going to be using Kapwing to make my templates. Kapwing is the best editor for making your own custom meme templates for many reasons:

• It’s free to use
• It’s easy to learn
• It doesn’t make you download any apps
• It works well on computers, phones, and tablets
• It lets you create a shareable link so other people can make your memes

For example, here's the shareable link to the meme template I made above, so you can edit it yourself:

To make your blank meme templates using Kapwing, you’ll need to know just four simple steps:

  1. Import Your Media to the Kapwing Studio
  2. Arrange & Edit Your Meme Template
  3. Publish & Share the Template!

Step 1: Import Your Media to the Kapwing Studio

To get started on your custom meme template, go to and click “Get Started.” This will take you to the Kapwing Studio, where you can use all of Kapwing’s editing functions in one place. Once you’re in the Studio there are a few ways for you to start, depending on what type of meme you’re making.

If you’re making a typical photo-reaction meme, you might want to start by uploading an image. If you have your picture, video, or GIF saved on your device, just hit “Click to upload” and find it in your file browser! And if you want to use a photo, video, or GIF that you found on the internet, just copy its URL and paste it in the URL field.

Click "Upload" to add content (as if these pictures needed anything else...)

If you have several images, videos, or GIFs that you want to use for your meme template, just choose “Upload” in the upper left corner of the Studio window. You can also drag & drop your content into the Studio window directly!

Step 2: Arrange & Edit Your Meme Template

Once your main pictures, videos, and GIFs are in the Studio, it’s time to create your meme. To make text bars, click the “expand padding” buttons on the right side of the Studio window. For example, lots of memes use a simple top-text bar. For this, you’d want to click the “Top” button 2-3 times!

The Kapwing Studio lets you make your sample text look perfect

You’ll also probably want to add some text, maybe as a sample. Click “Text” to make a new text box, then double-click on the box to edit the text! You can also change your text’s font, style, arrangement, and color in the text editing window. To move, rearrange, and resize your text, just drag & drop the corners of the text box.

You should also think about how much of your own content the template needs. What part are people most likely to want to customize? For example, the “Fancy Pooh” meme uses the same two images, while the “Who Would Win?” meme keeps the same text, and people insert their own images.

Two methods of creating blank meme templates

All your layers are editable, but it sometimes helps to write something like “Sample Text” if people might want to insert their own captions. And if they’ll want to insert their own pictures, it's best to put placeholders where the pictures should go! To make a placeholder, just click on the little gear in the top right corner and select “Create Placeholder.” You can move and resize the placeholder the same way you would move an image or video.

While you’re in the Studio, you can edit all the other aspects of your meme template, too:

• Add overlays & audio
• Add shapes
• Add text animations
Crop, trim, & filter video
Convert video to GIF

Step 3: Publish & Share the Template:

Once you’ve created your blank meme and edited it to perfection, click the red “Publish” button in the upper right-hand corner of the Studio. Kapwing will work its magic and your template will be ready to share in no time!

Just a click away from sharing your customizable meme template!

From the download page, choose “Copy Link” to get a short, shareable link for your template. Now you can send your template to any of your friends or followers, so they can customize your new meme template to make their own content. When they click on the link, they can select “Make a Copy” and create their own custom meme based on your format.

Remember to tag us @KapwingApp whenever you share your content on social media– we love to see what our creators are passionate about! And be sure to subscribe to the Kapwing Resources page – we’re constantly writing new tutorial and features to help you make the most out of Kapwing.

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