If you're trying to grow your YouTube channel, you'll need to use every tool and platform at your disposal to get it off the ground. This includes sharing clips from YouTube on Instagram, IGTV, Twitter, and even Snapchat.
Now let’s say you want to share a YouTube video via Snapchat. Since Snapchat was designed for sharing photos and videos recorded in the app, you'll need some extra software and knowhow – let me break it down for you:
- Copy the Link
- Create the Snap in the Kapwing Studio
- Paste and Upload
Get Started Now: Paste any YouTube link in the Kapwing Studio to edit it and save it straight to your phone.
Step 1: Copy the Link
Step 2: Create a Snap to Post
You have the link but now you need an image or clip to share on your Snapchat story. I recommend using the Kapwing studio to make a cropped and edited video clip from your YouTube video.
To do so, head over to Kapwing.com in your browser and select Start Editing to go to the Studio. Paste the link to the YouTube video in the URL box and give Kapwing a few seconds to upload the video. Now, trim the video, add cuts, resize, and edit your video however you'd like: here's a full article on editing videos for social media using Kapwing. For starters, I recommend trimming your video or adding cuts to make it run under a minute, and resizing your video to a Snapchat-style 9:16 aspect ratio.
Once you’re satisfied with the end product, you’re going to click on the Export Video button and download the finished product! If you're not signed into a Kapwing account, sign in or sign up using your Google or Facebook account – once you've signed into a Kapwing account, the watermark in the lower right corner will be removed from your final video.
Step 3: Paste and Upload
With your snap prepared, go and click on the little paper clip located on the right of the screen. Paste your copied URL link in the available bar and the YouTube video should immediately pop up. If all is well, click on the blue “Attach to Snap” button near the bottom. Now —if users are to swipe up on your snap— they will be shown the YouTube video you have linked to the post. When you're done adding any additional text or stickers, select the bottom, left plus sign to upload to your story.
Sharing Via Direct Message
If you’re looking to share a YouTube video with only one friend on Snapchat, you can skip quite a few of these steps. Simply copy the link in the same manner indicated above and then head on back over to Snapchat. Find the recipient you wish to share the video with and swipe left on their name. In the text bar that pops up, paste the link to the video and it will automatically translate it into an official YouTube link. Pretty simple!
Get to sharing and remember to tag us @KapwingApp. We love to see the content you all post! And if you're interested in more tips and tutorials on creating great video content for social media in 2021, check out the Kapwing YouTube channel, where we post multiple new videos every week.