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Add Ken Burns Effect

Create depth in your video by adding a Ken Burns effect
Add Ken Burns Effect Screenshot

Zoom in, zoom out

You’ve finally finished recording a video, but something’s missing. You need to make sure your audience captures the feeling you’re trying to get across. You begin your editing process, and it hits you: the Ken Burns effect.

Easily add the Ken Burns effect, or the moving zoom, to any video with Kapwing for free. Kapwing is powered by artificial intelligence so you have a slow zoom-in or zoom-out at the exact speed you want without lifting a finger.

Zoom in, zoom out Screenshot

How to do zoom in or out of video

Video Poster
  1. Upload video
    Get started by uploading the video you want to add a slow zoom effect to, or choose a video from the media library in the editor.
  2. Create the Ken Burns effect
    Open the “Effects” tab in the right-hand sidebar and select “Moving Zoom” under the subheader, “Animation.” Adjust the speed, start, and end of your Ken Burns effect.
  3. Export and download
    Export your project as an MP4 and download a file. Upload directly to Twitter or Facebook, and share with anyone online on any platform.

What is Ken Burns effect?

The Ken Burns effect, also known as the gradual zoom or moving zoom, allows you to redirect or focus your audience’s attention on a specific subject you want to highlight. This type of camera movement elicits emotion from your video that capture’s your audience’s attention where you want it.

Unlike jump cuts, the Ken Burns effect gives the audience time to sit with an emotion. Whether you decide to zoom in or zoom out depends on the different feelings you want the audience to feel. When zooming in, you’re directing your audience’s attention to a specific point in the video, emphasizing that subject. When zooming out, you’re creating distance, giving more context to your viewers by revealing what was once out of frame.

Making the Ken Burns effect is easy for anyone with Kapwing. Simply upload your video directly to Kapwing from your web browser, and apply the slow zoom in one click. Now is the best time to try it out for yourself.

Frequently Asked Questions

Bob, our kitten, thinking

What is the pan and zoom effect?

Using the panning and zooming effect in film and video production creates the Ken Burns effect. The documentarian, Ken Burns, extensively used this technique which is the reason why it is called the Ken Burns effect. The difference between a pan and zoom is that a pan moves the camera around in an image whereas zoom magnifies the image by zooming in or creates distance by zooming out.

How do you zoom in a video gradually?

To zoom in a video gradually, your video editor should have a Ken Burns effect feature or zoom in/out tool you can use to create the effect. Several online video editors like Kapwing provide a specific “moving zoom” tool that applies a Ken Burns effect to your video in one click for free.

What apps have the Ken Burns effect?

The best app that can apply a Ken Burns effect to your video is Kapwing, the online video editor. With Kapwing, you don’t need to download any software or make any payments. Simply upload your video to Kapwing directly from your web browser on any device, and add the Ken Burns effect.

What's different about Kapwing?

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