Everyone wants to use great photos but not everyone wants to credit the original creator. If you want to prevent your photos from being stolen, a transparent watermark is the solution. Not to mention, watermarks are great for promoting your brand and attracting new customers… especially if your post goes viral.

Often, making a transparent watermark requires expertise, your credit card and multiple tools. You’re probably thinking it shouldn’t be this hard… and you’re right! Making a transparent watermark should be easy for beginners, free and done inside one app. In this tutorial, I’ll show you how to accomplish this using an online tool called Kapwing. Follow the steps below and let’s get started.

  1. Make a watermark
  2. Add transparency
  3. Download and share

1. Make a watermark

First, open the Kapwing studio and click ‘Start with a blank canvas.’ Next, make the background color transparent by clicking the checked circle with a red slash on the right.

Now, decide what your watermark will say. Click ‘Text’ from the top and type your name, company or the brand you represent. Customize the font, formatting, outline and background with the edit options on the right. After editing, select the background and click ‘Custom Size’ and enter a width and height that’ll closely fit your text. In this example, I entered 1000px wide by 200px high.

Make sure your text is concise and easy to read so viewers know who the credit goes to without additional research. Also, your watermark should match your brand so viewers will recognize your work as you publish more photos.

If you’d rather use a logo instead of a name, check out this article about how to make a custom logo. Otherwise, you’re ready to move on so click ‘Export Image’ in the top right and download the image when it’s finished processing.

2. Add transparency

Once your watermark is made, it’s time to apply it to your photo. Again, open the Kapwing studio and ‘Click to upload’ or paste the link for the photo you want to watermark. After the photo is pulled up, click ‘Upload’ in the top left to add the watermark you just created.

Now you’re ready to add the transparency so your watermark doesn’t distract too much. To do this, select the text and click ‘Adjust’ on the right side. Drag the opacity slider to the left and preview the watermark on the left side. I recommend an opacity of 50 so your watermark is visible but not obstructive.

When you’re done adjusting, go back to the studio and move the watermark to one of the corners. Click ‘Lock Ratio’ from the edit menu to scale the image down without changing the aspect ratio. You’re free to place the watermark wherever and to change the size to whatever makes sense for your photo. Just keep in mind the goal is to give yourself credit without taking too much attention away from the work.

If you have a logo, follow the same process outlined above. Open the logo, change the opacity and place it where it doesn’t obstruct the composition. To remove the background of your logo, check out this article about how to make a logo transparent.

Note: it's best to use a logo with text so your viewers can search your name or company with ease.

3. Download and share

Finally, you’re ready to click ‘Export Image’ and download the final version. If you haven’t made a Kapwing account, there’ll be a watermark on your photo. Just sign in to remove it!

Now you can share your photo with the world without worry of someone else taking credit. And, you’ll be building brand at the same time.

Photo by Evgeni Tcherkasski on Unsplash

If this guide helped you, be sure to subscribe to the Kapwing Resources page - we’re constantly writing new tutorials and features to help you make the most out of Kapwing. And, check out the related articles to keep learning:

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