In the last month alone over 20,000 new shows have been added to Apple Podcasts. Podcasting is certainly a competitive field — but it's also a constantly growing field. More Americans listen to podcasts every week than own Netflix accounts.
If you’re reading this, you’ve already done the hard work of recording and editing a podcast. Now you're looking for a way to get your show out in front of listeners who will love it. This may sound daunting, but there's a simple next step: Create a podcast teaser video.
Whether your show’s about to release its first episode or its fifth season, a podcast teaser or trailer is a smart way to snag new listeners and widen (if not create) your fanbase. An audio-only podcast trailer will help expand your reach on podcasting platforms, but you shouldn't stop there. After recording the perfect podcast trailer, turn that audio into a video.
This article will walk you through how to make a podcast teaser video that’s shareable across social media platforms (without downloading any new software).
Read on to learn:
- How long your teaser should be
- How to add an audiogram or audio waveform
- How to add subtitles
- Which aspect ratio(s) to use
Creating a Podcast Teaser Video
As you plan your teaser, keep in mind that this should be a realistic preview of the listener experience. Give potential listeners an idea of the energy, subject matter, format, and host(s) that they can expect from your podcast.
How Long Should My Podcast Teaser Be?
Stay under 60 seconds. You want your teaser to be shareable, which means you want your full clip to work within Instagram reel and TikTok time limits.
Note: You can upload audio longer than a minute and trim it in the video editor later if you like.
How Do I Create an Audiogram?
Once you’ve chosen or created the audio for your teaser, use an online waveform generator to begin translating it into a visual medium. For this example, we've used the Waveform tool in Kapwing, a free online video editor.
Upload your audio into the editor, then click "Convert to waveform" in the editing panel on the right. Your blank canvas will show an animated visual of your selected clip.
This waveform is customizable. Change its size, color, or form (bars vs. waves) with the tools on the right of the screen, and position the waveform on your canvas however looks best to you.
In the video editor you can also change the canvas background color, add shapes, images, and text, and play around with tools like opacity and blur to create exactly the look you're hoping for. If you have a logo or cover art for your podcast already, that can make a great background for your podcast teaser video.
Think about your podcast for some design inspiration: Is it peppy or more muted? Chaotic or straightforward?
How Do I Add Subtitles?
Subtitles are a great tool to increase your video's accessibility and prevent misinterpretation of your audio. They're also great for videos shared across social media, as many people keep the sound turned off on their devices.
It's simple to add subtitles. In Kapwing, the fastest option is to click "Subtitles" at the top of the editor, then "Auto-Generate." You can also type the captions yourself.
In the Subtitles window you can correct any mistakes manually as well as change the color, style, and positioning of the text.
What Aspect Ratio Do I Use?
This question depends on where you're sharing your teaser:
- YouTube: 16:9
- TikTok: 9:16
- Instagram Reel: 9:16
- Instagram Feed Video: 1:1 or 4:5
Before resizing your video, you might want to export and download it. This will compress the individual layers (images, waveform, etc.) into one layer. Now you won't have to worry about messing up your carefully crafted design when you start adjusting the canvas.
Resize your video in a few clicks by opening the file you just downloaded in Kapwing and selecting your desired output size.
And that's it! Export and download the final product, share your podcast trailer video, and promote your show!