Over the years, the internet has played a huge part in calling for diverse representation in all sorts of social spaces, and none more than high fashion. Racial & gender equity has been advocated for for decades, and the fight continues in 2020 – which brings us to the Vogue Challenge.

Right now, millions of people are posting the most glamorous shots of themselves added to the cover of Vogue magazine, showing that anyone & everyone deserves to be seen & accepted. The challenge was started by Oslo-based model Salma Noor, bringing a call for racial justice to the conversation around fashion representation with her headline "Being Black is Not a Crime." The social media trend is a distinctive one – both cosmetic & serious, stylish & political.

Farah Khaleck & Salma Noor participated in the Vogue Challenge on Twitter. 

It's even moved beyond the confines of the traditional magazine cover, appearing on TikTok in video glamour shots using a greenscreen feature, like a model's fashion shoot coming to life in real-time. There are more and more ways to add yourself to the Vogue Challenge conversation in 2020 – all you need to know is how.

It's not the easiest task to accomplish, especially if you want to use video – you need an editing tool that supports custom text, font, arrangement, and color, as well as photo & video filters and precise formatting. I recommend using Kapwing to create your Vogue Challenge: it's online, free, and allows you to create high-quality images with every feature you need. Here's how to do it in under a minute with a customizable template:

  1. Open the Vogue Challenge template
  2. Add your own photo & text
  3. Download & share

OR: Follow this Vogue Challenge video tutorial

1. Open the Vogue Challenge template

This step couldn't get any easier: just click "Make It" under the Vogue Challenge template and start editing your picture. You'll start by adding your own image to the background of the Studio canvas. Just click "Images" or "Upload" to find a picture or video on your device, paste a link from online storage, or simply drag & drop a file from your device into the Studio window.


2. Add your own photo & text

Once you've added your picture to the project, click "Send Backward" until you see all the layers of sample text. Now you can format it to look the way you want. Just drag the image layer, its corner buttons, or the rotate button to position, zoom, and rotate the picture until it looks perfect. If you want to filter it a bit, choose "Adjust" to tweak the way your cover shot looks.

Now it's time for your text! What would the headlines be if you were on the cover of Vogue? Let your creativity run free, and don't be too modest! Give it some thought, and write your ideal headline, one that represents you as YOU. Once you've found the right words, you can customize your font, color, position, and style – you can even animate your text for a moving Vogue cover GIF!

3. Download & share

You're almost there. Once your picture looks just the way you want, select the red "Publish" button and give Kapwing a couple seconds to process your file. When it's ready, click "Download" to save it directly to your device.

The Vogue Challenge is most popular on Instagram, Twitter, & TikTok, so it's easy to share it on either platform. Keep in mind that Twitter will always crop your photo from the bottom to fit its 16:9 aspect ratio, so if you want it to be completely visible on everyone's TL, you can click "Timeline" in the Studio, give it a duration (something short is best) and publish it as a video instead.

Remember to tag us @KapwingApp whenever you share your content on social media– we love to support all our creators! And be sure to subscribe to the Kapwing Resources page – we’re constantly writing new tutorial and features to help you make the most out of Kapwing.

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