Original studies on video, AI, social media, and digital culture
Latest study
Published in January 2026
AI Diversity Report: Race and Gender Bias in AI-Generated Videos
Kapwing’s latest research examines how race and gender are represented across leading generative video tools — and what the patterns reveal about fairness, visibility, and who gets to see themselves in AI-created content.
By the numbers
89.1%
of AI-generated CEOs were depicted as men
70.1%
of people shown for the prompt “a single mother” were depicted as white
77.3%
of people shown in high-paying jobs were depicted as white
All studies
Video is changing fast. We study it.
A global analysis of AI slop and brainrot videos on YouTube, including views, subscribers, and estimated revenue
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Key findings from our studies
Investigating AI, video, media, and digital culture
21–33%
of a new YouTube Shorts feed may be AI slop or brainrot (AI Slop)
230,794
prompts used Alphonse Mucha’s name on Midjourney (Prompt Study)
$2.54M
estimated annual earnings for top virtual influencer Lu of Magalu (AI Influencers)
1,131 dubs
for Jesus (1979), the most dubbed movie studies (Dubbing Study)
206 WPM
makes Brooklyn Nine-Nine the hardest subtitles to read (Subtitles Research)
13,399
searches per million made South Korea the top country for deepfake interest (Findings)
About the Kapwing Research Lab
Over 1,000 study citations across press, blogs, newsletters, and academic sources
Independent studies on the tools, trends, and media behaviors shaping online video
Kapwing's Research Lab publishes original, data-led studies on AI-generated content, video creation, platform trends, accessibility, and digital culture.
Our reports explore how technology is changing what people make, what platforms promote, and what audiences actually see in video format.
We publish research for creators, marketers, educators, journalists, and anyone trying to understand the fast-moving world of online media.
Our studies have made global impact with coverage including The Guardian, BBC, MSN, Quartz, and more
If you're trying to understand what's actually happening to online video, you're in the right place.
Coming up next
Industry-leading reports, data analyses, and original research in 2026
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AI Slop on TikTok
How low-quality AI content is spreading across TikTok and what it means for creators, viewers, and the algorithm
AI Music Industry
The most-streamed and top-earning artists using AI to make music, and what the numbers tell us about where the industry is heading
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AI ASMR
AI ASMR has surged in popularity over the last two years. What sounds do humans enjoy the most and what is the psychology behind it?
Frequently Asked Questions
We have answers to the most common questions that our users ask.
What is Kapwing Research Lab?
Kapwing Research Lab is a collection of original studies and reports on AI-generated media, video trends, social platforms, accessibility, and digital culture.
What kinds of studies are included?
The page features research on topics including AI bias, AI slop, deepfakes, virtual influencers, AI-generated video prompts, subtitle readability, dubbing trends, and synthetic media.
How often is Kapwing Research updated?
Reports are added as they are published, and we aim to produce 3-6 new studies every year. The latest study section highlights the newest release.
Can I cite Kapwing Research in my own work?
Yes. Journalists, educators, creators, marketers, and researchers are welcome to reference Kapwing’s published studies with attribution.
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