As a video creator, you know just how much subtitles matter, especially if you plan to post your clip on social media. When people are scrolling, they seldom turn the sound on, and a lot of us consume video content without actually listening to it - even when it's an IGTV video or a YouTube creation. That’s why subtitles are crucial, as is animated text: when it comes to video creation, you need to make sure you catch your viewer’s eye.

However, adding moving text to video isn’t a complicated task. In fact, with Kapwing’s Free Video Editor, you can add animated text to video in a matter of minutes.

Here’s how:

1.     Upload your video to your Kapwing Workspace

2.     Add Text

3.     Animate Your Text

4.     Publish and Download!

1.     Upload Your Video

Head on over to and find your workspace, or simply click on the Video Editor tool. Then, upload your video. Keep in mind that you’ll need a Pro Account if your video file is larger than 250 MB. If it’s smaller, however, you can use the free version.

2.     Add Your Text

Once the video is uploaded, it’s time to add the text. Simply click on the "Text" icon on the top-left, next to "Upload", and type in your text. Then, pick out your favorite font, color, and background. Because you’ll want your text to be animated, you don’t need bright, explosive colors or fonts that are too funky – the animation alone will make your text pop. Experiment with different fonts and colors to find what works best for you!

3.     Animate Your Text

Now for the fun part: hover over the right-hand corner at the bottom and click “Animate”. This tool will allow you to select animation, such as flicker, fade, hue rotate, and so on. Next, you can select the animation speed and change the color of the text and the background if you choose to. Once you’re finished, simply click “done”.

4.     Publish and Download

Your video with added animated text is ready to go! Simply hit “Publish”, then download the video or use the provided links to share it even more easily. If you're sharing the video on Instagram or Facebook, don't forget to tag us - we're pumped to see what our creators come up with!

Related articles:

How to Add Intro to Youtube Video

How to Make and Edit Aesthetic Videos

How to Add an Animated Progress Bar on a Video