You’ve been struggling to gain more views or followers from your podcasts. You’ve tried sharing your podcast links around, but still can’t seem to find momentum.

So let's take to Instagram Reels.

Thanks to social media’s success in expanding to vertical, short-form videos, sharing your podcasts on Instagram gives you more of an opportunity to reach a wider audience. Depending on your content and goals, Instagram Reels can be the place where you reach your demographic of audience.

Hopefully, you’ve already filmed and edited your podcast footage to your liking in a landscape view. If not, you can follow along our previous article on how to edit a podcast.

Editing your podcast to be vertical

First, you need to make your podcast vertical. In this case, we'll be using Kapwing's Studio Editor to do so.

Before you get started, make sure your video file size meets the limit in Kapwing according to your subscription (the Free subscription file size limit is 250MB and the Pro is as large as 6GB). Podcasts are full of value, but they’re also full of data and memory, so keep in mind how big your file is when uploading and editing your video in the Studio.

1. Trim the section you want

To trim the targeted section you want to feature, you need to split your video track. To do this, click on the frame where you want the beginning of your podcast clip to be and simply press “S” on your keyboard.

Another way to split tracks would be to right-click on your video in the timeline and select “Split” from the dropdown menu or clicking on the clip and selecting the “Split” button on the top left of your timeline.

Trimming the video down to the section that will be posted on Instagram Reels, then deleting the surrounding sections.

Once you’ve selected the section you want, delete the surrounding sections to isolate the section you want to use.

If there are multiple speakers in the video, you’ll want to split separate sections each time your video cuts to a different speaker.

Splitting the clips whenever the camera angles change on the speaker.

2. Crop your video to the vertical standard

This is the important part when repurposing your podcast into a video because you’re editing your video to fit the standards of social media platforms on a mobile device.

To start, click the space on your canvas, but outside of your video. Then, select “9:16” as your Output Size on the right.

Changing the canvas output size to 9:16, the dimensions used for Instagram Reels and Stories.

If your video clips aren’t centered on each speaker, click on your video and then select  the “Crop” button on the right-hand side. There, you’ll select “9:16 / Instagram & Snap Story” and adjust the box to crop the area of the video you want to feature. You’ll do this for every snippet that isn’t centered on the speaker.

Adjusting the cropped section to center the frame on the speaker.

Voila! Your section is now vertical and fit for Instagram Reels or Snapchat Stories.

Once you’re finished editing your podcast, you can share your podcast clips on Instagram, TikTok, or any other social media platform that supports vertical, short-form videos.

Adding extra effects for your podcast video

Editing your podcast to fit the dimensions of Instagram Reels is one thing. The next step is to add effects to your video that will appeal to your audience and capture their attention.

Let's face it, the first 3 seconds of a video is the most important when catching your viewer's focus. Here, we'll explore some effects you can add to your podcast on Instagram to draw your audience in.

Use captions or subtitles

Make your video more accessible to everyone by adding captions or subtitles. In short, using captions populates the video with what is being spoken in the video in the language that’s been spoken. Adding subtitles allows audiences to read what’s being said in the video in a different language.

Add a waveform

A podcast is mainly audio, right? Adding a waveform to your podcast clip adds more visual appeal to your Instagram Reel. Below is an example of a static image with a combination of captions and waveforms if you only want to post your podcast audio on Instagram.

Design the image graphic

Depending on what your brand’s style is, design your image graphic to correspond with the content in your podcast. If your podcast episode is part of a series, make sure your graphics match the branding style of your other episodes.

Sharing your podcast on Instagram Reels

You can now share your podcast clips on Instagram! By editing your podcast video to 9:16 and adding more elements, your clip can now fit in Instagram Reels or Instagram Stories.

A recommended step would be to post your podcast clip on Instagram Reels and then share it on your story. This will allow you to update your followers through Instagram Stories and link them back to your Instagram Reels.

If you want to become an expert on each social media platform and learn more about how to optimize your videos, head over to our YouTube channel. For more tips on creating engaging content that will engage your audience, find more articles and tutorials at the Kapwing Resources page.

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