Newsletters are a great way to keep an audience informed with product updates, important announcements, discounts, events, and the latest articles from a blog. Schools, businesses, and non-profits also use this report to increase awareness and build a larger audience that's excited about their services.

Newsletters provide detailed information that isn't available in advertisements. Show off your expertise with case studies, infographics, and success stories from customers. This will position your business or blog as an industry leader while gaining the trust of new customers. In this article, I'll show you how to create an eye-catching printable newsletter to build loyal readers.

  1. Open the newsletter template
  2. Change the background color
  3. Change the headline and image
  4. Add a title and text
  5. Export and download

Step 1: Open the Newsletter Template

I'll be using Kapwing to make the newsletter. Kapwing is a free photo and video editor you can access with your browser. Click the blue Make It button below to open the template.

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Step 2: Change the Background Color

I'm going to start by changing the background color of the template. I explored trending palettes from Coolors to decide on a theme for my newsletter. Click the Background and type in a hex code or choose a color from the color panel.

Next, let's change the color of the vertical rectangle. Click the shape and change the Fill Color using the same steps to change the background color. You can add an outline color as well.

Step 3: Change the Headline and Image

Click the text at the top to replace the headline, volume, and issue number with your own. Customize the text by changing the font color and style or add animation for a digital newsletter. My newsletter is titled, "Convos Over Coffee." Click Replace under the title to upload a photo from your computer.

Photo by Christiana Rivers from Unsplash

If you need a photo, click Images and type in a search term to browse photos pulled from Google.  

Step 4: Add a Title and Text

Now it's time to add a title and text to the newsletter. I changed the title color to match the name of my newsletter. Delete the filler text and replace it with your content. You can discuss a new product or share an announcement in this space. I added a blog post to promote the newest article. To add more customization to my newsletter, I clicked Images and searched for a pattern to fit over the rectangle.

Step 5: Export and Download

When you're satisfied with the newsletter, click Export Image located at the top right corner of the screen. Click Download to print off and share.

I hope this article helped you create a well-designed newsletter to engage current readers while capturing the interest of new ones. For more content, make sure to subscribe to Kapwing App on YouTube and follow us on Twitter at @KapwingApp. Be sure to tag us so we can see what you create!

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