Memes are any type of media – an image, sound, video clip, GIF, quote, or format – that is shared repeatedly, especially for the purpose of digital humor.

Since memes can be nearly anything, how you make and edit the meme depends on the meme type. In this article, I’ll show you the easiest ways to make any type of meme online, using any device.

TL;DR: Start with Kapwing's curated, trending meme templates library to make today's most popular memes in seconds.

Picture, Image or GIF with Caption

These memes, like Surprised Pikachu, have a caption embedded in a rectangle above the picture or video. It works well when you don’t want to block anything in the clip with text or want to make sure your text is shared when people re-share.

A meme using the "I have decided that I want to die" template.
The "I have decided I want to die" meme template

To make a meme with a caption, open Kapwing’s free Meme Maker. You can click one of the templates or click “Get Started.” Use the “Background” tool to change the size and color of the background canvas, then upload your photo, search for a popular image, or import a video from YouTube. Resize your meme to the right aspect ratio and add a funny, custom caption. Then click “Done” to process your meme!

A screenshot of the Kapwing Meme Maker in action.

Picture, Image or GIF with Text Labels

Most memes – current and classic – have text embedded on a picture or video. Memes started out with Impact font at the top and the bottom of the video, Imgflip style; now, you can put font anywhere and everywhere, and it doesn’t need to look polished.

A meme made with the Regular Show Paper meme template.
Regular show paper meme template

Make it: Open Kapwing’s Studio to add text to your image, picture, GIF, or video. Once your media is uploaded, input the text that you want to appear and style it how you want by selecting a font, color, and border. Then, drag the layer on the canvas so that it appears in the place you want. You can add as many text boxes as you like and click “Done” to process the new meme and share it.

Subtitle Memes

Parody these funny scenes, like the Hitler Reacts meme from Downfall or the Dmitry Reacts scene,  by adding your own captions to the bottom of the video. Overwrite the foreign language subtitles with your own re-imagined dialogue. Or, label objects in the video to new subjects in a different domain, like with the Obama handshake subtitle meme template below.

Make it: Head to Kapwing’s Subtitle Maker and upload your video or import a video by pasting a URL from YouTube. Then, type out the subtitles you want to overlay on the video. Use the sliders to time out the captions so that they appear at the right times during the video. Once your preview looks correct, download the subtitled video to share with your friends, post on Reddit, or publish on social media.

A screenshot from Kapwing's Subtitle editor.
Screenshot from the Subtitle Editor

Music Memes

People make memes where they switch out the audio for a popular video with a different song. For example, people swapped the soundtrack of the AOC video clip that came out earlier this year with all sorts of random songs.

Every meme made on Kapwing is re-useable, so you can come back to your meme to insert new text and images or share the meme template for others to remix.

People also take a popular section of a song or sound bite and apply it to other videos. The shooting star memes, for example, always have this “Shooting Stars” song by Bag Raiders.

A screenshot from Kapwing's Add Audio tool.

Make it : Open Kapwing’s Add Music Studio and upload your video. Then, upload your audio, either by importing a music file or copy/pasting the link of a YouTube video with the song you want. Then, you can adjust the start time of the music and and trim the music to the section you’d like to use. It’s a great way to add sound effects, voiceovers, or musical memes and GIFs.


Some memes show a collection of things, like a Starter Pack meme or the Political Compass meme maker. The images and GIFs all relate to a central joke or motif.

To make: Kapwing’s Collage Maker is perfect for these memes with lots of images, GIFs, quotes, and video clips arranged together on a canvas. Open the Studio and click “Get Started” to start a blank meme editor. Then, import, upload, or search for all of the images that you want to add to your meme. Arrange them and size them next to each other on the canvas with other quotes, shapes, and colors.


Kapwing is a great online meme creator, not just for one type of basic meme format but for many meme formats people create. Memes are an amazing means of spreading culture, entertaining communities, and making people laugh together, so let us know if there are ideas you have for how we can make the life of a meme maker easier.