TikTok has blown up like crazy over the past 2 years, partly due to the sheer volume of viewership that average creators can get when they start posting videos. Even if you have no followers and just a little bit of content, if you make a great video, there's always a chance that it will take off and get thousands of views.
But there's definitely an art to TikTok, beyond simply making great videos! Whatever your TikTok account is intended for, there are a few rules you can keep in mind in order to get your videos in front of as many people as possible:
- Post often
- Think about The Algorithm
- Stay on top of big events
- Just keep filming
- Grab attention early
1. Post often
Most TikTok tips & tricks are uncertain, experimental, or take a ton of expertise, but this one is exactly as simple as it sounds. The #1 rule to growing your TikTok account is to stay active and post often.
While it's simple overall, there are a few things to keep in mind. First, always watch more than you post. To succeed on TikTok, you should immerse yourself in how it works, and the trends that come & go. Try to post consistently and often – TikTok is ultimately about striking gold, so your chances are better if you generate a lot of content.
2. Think about The Algorithm
Maybe you've heard about the TikTok algorithm. Maybe you haven't. Either way, it's murky, mysterious, and multifarious. You can read all about it in this TikTok algorithm overview, or learn visually from this TikTok algorithm video explanation.
There are several theories about the TikTok algorithm, all with their relative merits. I'll just go over the most certain & helpful points here:
- Rewatches, shares, & comments are huge: Optimize your videos to be rewatched, focus on quality content over trend-following, and repost if a video shows promise.
- Be consistent: People will follow you only if they believe that your next video will be just as good as the one they discovered you through, and consistent formats communicate your style or brand.
- Make sure your video & audio quality are good: Turns out TikTok, Snapchat, and other apps don’t optimize their in-app camera for every Android device (the main reason why people think Android cameras are so bad). Always record using your native camera app, edit using Kapwing’s Studio, and make sure your video is relatively loud.
3. Stay on top of big events
It's hard to know what you can make videos about on TikTok – great content can include anything from the latest dance craze to photography technique tutorials. But if you're ever in a rut, head over to another social media platform – Twitter works great for this – and see what's going on in the world, and what people are talking about today.
Everyone wants to be a part of the moment, big or small. Viewers who come across your topical videos will be more likely to engage and follow for similar content in the future. Remember the hilariously flubbed safety demonstration at Tesla's 2019 unveiling of the Tesla Truck? Maybe not – all told, it wasn't a major news event. But on that day, it was all anybody could talk about, so we made a TikTok video making fun of the truck's boxy design. As a result, our video skyrocketed to over 200k views over just a couple days, and gained us thousands of followers:
4. Just keep filming
Yes, this is a different point from the first tip. While posting often is important, generating a ton of video clips is also vital, whether you post them or not. Remember Vine? The pre-TikTok short video social phenomenon thrived on the accidental shots, the random moments that just happened to be caught on film. Almost no Vine people remember today was the result of a careful setup, editing process, or preconceived idea. They came from random events that people filmed, or funny lines that people caught on camera.
Though they're not at all the same, the same process can apply to TikTok. Keep your phone handy whenever you're in a situation that could provide some premium content. Then go in later to edit, trim, and add music to your funniest clips so they can do well on TikTok.
5. Grab attention early
Because TikTok is designed for casual viewers, videos have to immediately catch the viewers attention. The viewer waits only about 1-3 seconds before judging your video and swiping to the next one. If you can "hook" the viewer immediately, they're more likely to watch to the end, and TikTok is more likely to feature your video in front of more potential fans.
Here's an example where we asked users to "stop scrolling" so that we could get their attention immediately.
Remember to tag us @KapwingApp whenever you share your content on social media– we love to support all our creators! And be sure to subscribe to the Kapwing Resources page – we’re constantly writing new tutorial and features to help you make the most out of Kapwing.
• The TikTok Music Policy Update 2020: What You Should Know
• How to Post a YouTube Video on TikTok
• How to Remove the TikTok Watermark
• How to Repost a TikTok Video on Twitter
• How to Add a Link in Your TikTok Bio