Advertisement is a fully developed industry, from its scrappy freelancers to its massive legacy firms. And for good reason: whatever your line of work – government service, private music teaching, corporate real estate – some form of marketing is essential to your industry.

So even if you're not advertising professional, you need to know the ropes of basic marketing. In this article, I'm going to go over the easiest way to make a high-quality, custom advertisement poster to appeal to whatever audience you need. Here's how to get started:

1: Format your background
2: Add your title and text
3: Include logos, QR codes, and images
4: Export and download your printable poster

Step 1: Format your background

To get started on your advertisement poster, head to Kapwing.com and click “Start editing.” This will take you to the Kapwing Studio, where you can click the “Start with a blank canvas” button to create your project. If you’re creating your poster to be printed later, you’ll want to create it with an 8.5:11 aspect ratio. To format it for printing with the highest possible quality, click “Custom Size” on the right-hand side of the Studio and enter 1870 pixels for your poster’s width, and 2420 pixels for its height.

Now it’s time to add any background images, textures, or colors that you want to use for your poster ad. If you have the files you want saved on your device or stored online, click the Upload button in the top toolbar. Or, if you want to search for a background on the web, click “Images” and enter what kind of background you’re looking for. For my advertisement, I searched for “books background.”

Step 2: Add your title and text

No matter what you’re advertising – an event, a product, a company, a campaign – you’re going to need some text in order to get your message across. Start with a simple text box for your title or attention-grabbing text. Click “Text” in the upper toolbar, enter your text, and edit everything from your text’s color and font to its background color or shadow effect.

Every bit of text you add can be customized and arranged exactly how you want. For a poster, you should stick to fonts that are easy to read, colors with sufficient contrast against your background, and no more than 2 different fonts for the main sections of your text.

Step 3: Include logos, QR codes, and images

Some advertisement posters are complete with text alone, but most likely you’ll want to use some additional content. If your group has a logo, for example, just drop the file in the Studio, where you can resize, crop, & reposition it, and even remove its background with a click by selecting “Erase.”

Other image layers can be important to add to your advertisement poster, as well. For example, if there’s a relevant webpage for people to visit, it’s easy to generate a custom QR code and add it to your canvas. Just go to this online QR code generator, create a linked QR code for your webpage, and add the image to your Kapwing project’s canvas. This gives anyone who comes across your poster an easy action to immediately visit your page for more information.

Step 4: Export and download your printable poster

Once all the elements of your poster look just right, hit the red Export button in the upper right corner of the Studio. For still images, your poster should be ready to download in just a couple seconds. When it’s ready, click the Download button and your advertisement poster will be saved directly to your device.

For more product updates, small business tips, and content tutorials, subscribe to Kapwing App on YouTube or follow us on Twitter @KapwingApp. In the meantime, check out these related articles on content marketing for small businesses:

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