Today, people watch videos while on their commute, at work, in the bathroom, in the middle of the night, at the dinner table, and nearly everywhere else. And these days up to 85% of social media viewers watch videos with the sound off, so videos without text often go ignored in their timelines. But if you want your video to stand out above the rest, your text should look appealing, too! A great way to make your video’s text more eye-catching is to animate it. But adding text animations can be difficult to do without downloading a complex, high-powered video editing software, or spending money to get the features you need.

In this article, I’ll show you how to add custom text animations to your videos for free, with an online tool called Kapwing. Kapwing is easy to learn, doesn’t make you download any software, and gives you the editing functions of a high-powered video editor. You’ll go through just four simple steps to animate your video’s text using Kapwing:

  1. Find Your Video
  2. Upload Your Video to Kapwing
  3. Add & Animate Your Text
  4. Publish & Download!

Step 1: Find Your Video

Kapwing makes it easy for you to create and edit videos from pretty much any source. You can upload videos from YouTube, Instagram, Facebook, or any online video source. Simply copy the link to the video you’d like to slow down!

Add text to the Internet's best video's... ours!!

You can also upload any video you have recorded or downloaded on your computer, phone, or tablet. If you want to use a file that you have on your device, make sure you know how to find it in your file browser, or have it saved in a location where you can click and drag it conveniently into your browser!

Step 2: Upload Your Video to Kapwing

Uploading your video to Kapwing is just as easy! First, go to and click “Get Started.” This will take you to the Kapwing Studio, where you can use all of Kapwing’s photo and video editing tools in one convenient place.

To upload a video from your computer, phone, or tablet, you can select the button that says “Click to upload” and find the file you want to edit in your file browser. You can also find the video in your file browser and simply drag & drop it into the Studio window!

So many tools! So little time!

And if you want to upload a video you found online, click on the field that says “Paste an image or video URL.” Now, right click (or just tap once more on a phone or tablet) on the field and select “Paste.” Kapwing will work its magic and upload your video to the Studio.

Step 3: Add & Animate Your Text

Now that you’re in the Kapwing Studio, you can start to add your text! Make sure you’ve deselected your video layer by clicking in the gray area around your video. Now, select “Text” from the bottom toolbar. This will make a new text box, which you can customize by clicking “Edit” from the bottom or side toolbar. In the text box editor you can write your text and change its color, font, style, and alignment. And when you leave the editor you can adjust the size, position, and arrangement of your text by clicking & dragging the text box and its corners!

Once you’ve typed and arranged your text, it’s time to add your animations! Make sure your text box is selected and choose “Animate” from the bottom toolbar. In the animation editor, you can choose from five different text animations: fade-in, flicker, hue rotate, wipe, and vibrate. For each of the animation styles, you can adjust the speed, as well!

Reposition your animated text with a click!

You might also want to adjust the timing of your text’s entrances and animations. Outside the video editor, select “Timeline” from the bottom toolbar. Here you can change the entrance, exit, and duration of your text layers!

Step 4: Publish & Download!

Now that your video has been uploaded to the Kapwing Studio, and you’re done making all the edits you want, just click “Publish” in the upper right-hand corner! Kapwing will immediately start processing your video.

Once your video is done processing, you’ll go to a page where you can download or continue to edit. Just click “Download” and Kapwing will save the video to your device!

If you’re using a phone, you’ll need to download the Kapwing mobile app to download your YouTube video. The mobile app is a really small download, doesn’t require any login whatsoever, and is only meant to help you download your videos to your phone! Simply search for “Kapwing” in the App Store and you’ll be able to download the videos you make on Kapwing in no time!

Remember to tag us @KapwingApp whenever you share your content on social media – we love to see what our creators are passionate about! And be sure to check out the Kapwing Resources page! We’re constantly writing new tutorial and features to help you make the most out of Kapwing.