Kapwing Company Blog

Content Marketing

What I've Learned from the 16 Engineers who Turned Down Job Offers at Our Startup

What I've Learned from the 16 Engineers who Turned Down Job Offers at Our Startup

In our three years of trying to recruit top engineering talent, we've made 36 job offers to engineering candidates, and 16 of them turned us down. Here's what I've learned about convincing engineers to join your startup.

Content Cleanup: How We Acquired 100k Users on Search by Updating Old Content

Content Cleanup: How We Acquired 100k Users on Search by Updating Old Content

In the first quarter of 2021, we ran 7 experiments on content maintenance to measure the ROI of refreshing old SEO content. Here's everything we learned.

VIRAL: How We Used Watermarks to Grow our Startup

We put a watermark on every video made with our website. Here's the story of the Kapwing watermark and how this growth strategy helped our brand and user base go viral.