A Facebook Cover video is a powerful opportunity to capture the visitor’s attention and communicate information quickly and memorably.
Cover Videos are currently allowed in two places on Facebook:
- A business profile page. Personal Facebook profiles do not support Cover Videos, so companies that have banners with music and animation stand out from others.
- An event cover. This article focuses on business profile covers, but you can use this template to make a cover video for a Facebook event.
In this article, I’ll describe how to make a Cover Video using Kapwing’s online tools for your professional Facebook Page. This post has the tutorial, examples, and the free online tools you need to prepare your video for the Facebook Cover area.
If your video doesn’t meet Facebook’s requirements, you won’t be able to upload it as your Cover. Ensure that your video is the right length and size. To make your video the right size, use this free Facebook Cover Template.
Length: 20-60 sec
Size: 820px by 312px
Most sources say that a Facebook Cover Video must be 820×462, the standard 16:9 aspect ratio. However, when viewers watch your cover video on a computer, about 25% of your video will be cropped out of the frame. That’s because only 312 pixels show up on the desktop viewer.
On mobile, in contrast, people who visit your profile have to click on your Cover Video before it starts playing. On mobile, the video plays in full-width, so the viewers always see the whole thing. So, we suggest changing your video to 820×312.
How to Make a Facebook Cover Video
I recommend using the Kapwing Studio to make your video the right size for the Facebook Cover area. To make a Facebook Cover, go to Kapwing.com in your browser and click Start Editing to upload your video. You can also import from YouTube or Facebook by pasting a URL, if the video is already online.
Click the button on the right side of the screen that says Crop, then select the Facebook Cover Photo option
Back in the Studio, you can also speed up, slow down, trim, or loop your video. Just use the speed controls on the right side of the screen, the Trim tool in the upper right, and the Copy Scene button on the left (it looks like two rectangles on top of each other).
How to Post a Cover Video
When you’re ready to upload your video, go to your business Facebook Page on a computer. (It’s still not possible to set your Facebook Cover to a video through the Facebook App). Click the “Change Cover” button in the upper right-hand corner of the Cover Area. Then select “Upload Photo/Video” from the menu and find the video you want to use.
Facebook shows a loading bar while the video uploads and encodes. Then, you have the option to reposition and confirm the video before it’s published to your Facebook cover.
Once your video uploads, people can watch it inline on your business profile page or if they tap on the play icon on mobile. Note that, in the Facebook mobile App, the cover video has a play button overlay.
That’s all you need to know about posting a Cover Video on a business Facebook page! Hopefully this resource helps you promote your brand and services on Facebook. If you're interested in more tips and tutorials on creating great social media content in 2021, check out the Kapwing YouTube channel, where we post new videos every week.
In the meantime, take a look at some related articles on creating visual content for Facebook: